2. APONJON mHealth Service of Bangladesh

3. 160 million people in Bangladesh

4. Bangladesh has made significant progress in health care over two decades 1990 2000 1995 2005 2012 1990 2000 1995 2005 2012 MDG 4 Reduction of child mortality MDG 4 Reduction of child mortality MDG 5 Reduction of maternal mortality MDG 5 Reduction of maternal mortality 800 400 194 99 63 38

5. Did you know? Bangladesh has made significant progress in health care, however, still 1 woman dies every hour from pregnancy related complications 15 infants die every hour for complication within 2 days of birth Only one in four mothers have at least 4 antenatal care Visit Only one in three mothers have delivery attended by medically trained person One in Four Women does not follow exclusive breast-feeding for first six months BDHS, 2011, BNC, 2010

6. Where do we want to reach?

7. How do we act? Social Enterprise Models

8. A Social enterprise which promotes ‘access to information and knowledge’ using ICT

9. Dnet’s work area…

10. Aponjon – The Service

11. Target Audience

12. Mobile Phone Penetration

13. 97% of Bangladesh is covered with mobile network

14. We reach them through Mobile Phones…

15. Operators under coverage currently

16. Core Service “I know you want to keep your baby healthy. Your baby needs an immunization this week to stay healthy, available free at all clinics” Voice and Text

17. Registration is easy…. Registration process self registration by SMS, IVR or call center assisted by Facilities or Community Agents

18. Aponjon Call Centre Any one can call the number 16227 & press 1 to talk to the Aponjon Call Center agent for registration, information & solution

19. How are we helping them? Taking Care for themselves Dispelling myth & misconception Preparation for Emergency Connection with local health service Getting appropriate nutritional advice Getting Timely Notification of immunization Recognizing of warning signs &taking action Motivating husband or guardian

20. Aponjon Partners National Ministry of Health & Family Welfare Government of People’s Republic of Bangladesh Globa l Outreach Corporate

21. Aponjon strives for Healthy mothers with knowledge to survive pregnancy Healthy children to celebrate the first birthday With the whole family helping all along the way…