1. Grocery Industry: Smart shopping for the future
Grocery Industry Leading Professionals
Shannon Snaden, Kathleen Boskill, Ale Bermudez, Morgan Harper
Montreal, Quebec – January, 2018
Haskayne Consulting

2. Root factors
CONVENIENCE AND OPTIONS
Busy lifestyle, smaller families
Access to internet and mobile widely available
Changing structures of jobs (less 9-5, more gig economy)
Less employment stability, economic uncertainty
High stress and instant gratification
Need for double income families
Access to internet and changes in consumer’s behavior were key to the disruption
Haskayne Consulting
Convenience and customization are important as there is less time for preparing meals

3. Grocery- As-A-Service
Disruption
Grocery industry
E-grocery
Technology
Grocery- As-A-Service
Haskayne Consulting
To stay competitive, grocery must be agile and proactive in response to changes

4. Trends in grocery Loyalty programs becoming consolidated
Recognizing changing preferences of baby boomers
Supply change challenges ex. Global warming - unpredictable weather such as California fires, droughts, floods impacting ability to get just-in-time supply chain
Industry consolidation – Ex. Safeway purchase of Sobeys to grow market share
Haskayne Consulting

5. A budding industry
Kathleen
Haskayne Consulting

6. How might we have reacted?
Do nothing – it won’t affect me just a trend
Invest heavily in tech and data analytics
Merge/Acquire another grocery chain
Horizontal Integration (rooftop greenhouse for fresh foods)
Haskayne Consulting
There were four choices as to how we could have reacted

7. Grocery’s reaction to the changing needs of consumers
Changed store layout – having ready meals near frontGyms, cooking classes, meals to go in-store
Gyms, cooking classes, meals to go in-store
Marketing on importance of buy local – which encourages customers to shop at their locations
Self checkouts, pick and scan, cashier-less stores
In-store
Haskayne Consulting
Traditional grocers have made in-store environment more appealing and convenient

8. Grocery’s reaction to the changing needs of consumers
Home deliveries
Click and Collect Options
Recipes on the websites, blogs
Product recommendations
E-Commerce
Haskayne Consulting
Traditional grocers have embraced an omni-channel model

9. Grocery’s reaction to the changing needs of consumers
Subscription models from traditional grocers, such as Superstore’s President’s Choice box
“As A Service” models
Haskayne Consulting
Traditional grocers are evolving and embracing new trends

10. New competitive landscape
Subscription services: full meals or ingredients
Good Food
Hello Fresh
Skip the Dishes
Tech companies interacting with grocery stores:
Amazon & Whole Foods
Mergers and Acquisitions
Safeway and Sobeys
Automatic checkout
Amazon and pay
Haskayne Consulting

11. Into the future……
Shannon & Kathleen
Haskayne Consulting

12. Profitability and maintaining market share will be key
Reasons for our choice
Embracing generational preferences and changing demographics
Understanding that our customers have busy lives, longer work days, or working from home with flexible hours
Recognizing trends of convenience, sustainability, higher quality, healthier foods
Increasing importance for data analytics
Haskayne Consulting
Profitability and maintaining market share will be key

13. Making the store a beautiful destination, with the freshest produce
Roof-top garden
Greenhouse production of hydroponic lettuce, herbs, tomatoes
Allows for horizontal integration of supply chain
Reduces friction in getting perishable foods to store and reduces concerns regarding food safety from highly controlled conditions
Haskayne Consulting
Making the store a beautiful destination, with the freshest produce

14. Smart Cart is your ‘personal’ grocery shopping expert
Smart Shopping Cart
Personalization and customization is huge
What if you could have a ‘personal’ shopper when choosing your groceries?
Smart cart:
Plug in your smartphone to the handle of the cart, as you put in ingredients a notification will let you know:
What else might pair with your food choices
Advise on healthy alternatives
Check you list and remind you if you forgot something
Calculate your bill as you move along
Haskayne Consulting
Smart Cart is your ‘personal’ grocery shopping expert

15. Robotics and AI
Warehouse
Instore
Haskayne Consulting

16. A budding industry
Kathleen
Haskayne Consulting

17. How might we have reacted?
Do nothing – it won’t affect me just a trend
Invest heavily in tech and data analytics
Merge/Acquire another grocery chain
Horizontal Integration (rooftop greenhouse for fresh foods)
Haskayne Consulting
There were four choices as to how we could have reacted – if

18. Grocery’s reaction to the changing needs of consumers
Changed store layout – having ready meals near frontGyms, cooking classes, meals to go in-store
Gyms, cooking classes, meals to go in-store
Marketing on importance of buy local – which encourages customers to shop at their locations
Self checkouts, pick and scan, cashier-less stores
In-store
Haskayne Consulting
Traditional grocers have made in-store environment more appealing and convenient

19. Grocery’s reaction to the changing needs of consumers
Home deliveries
Click and Collect Options
Recipes on the websites, blogs
Product recommendations
E-Commerce
Haskayne Consulting
Traditional grocers have embraced an omni-channel model

20. Grocery’s reaction to the changing needs of consumers
Subscription models from traditional grocers, such as Superstore’s President’s Choice box
“As A Service” models
Haskayne Consulting
Traditional grocers are evolving and embracing new trends