1. Gain Knowledge to Move Forward
Market Insights
Gain Knowledge to Move Forward
Presented by Mark Ward, V.P. Business & Market Development
Nurture Atlantic Inc., NS & NB

2. About Nurture Atlantic
Who We Are
Experienced professionals in consumer products
Servicing food, beverage and health clients
Working in various areas of supply chain in Atlantic Canada
Offices in New Brunswick and Nova Scotia

3. About Nurture Atlantic
What We Do
Focus on Creating & Cultivating Consumer Products
Offer Strategy & Advisory Services
Business & Market Development
Value & Product Development
Design & Brand Development

4. The Consumer Who Are They?
Data sources:
and

5. The Consumer Who Are They?
The Baby Boomers still have the most disposable income
They account for almost 50% of retail sales
Use social media to research and will purchase online
Prefer one on one contact
Will use social sites to get directly in touch with retailers
More likely to purchase if they have a coupon

6. The Consumer Who Are They? Highly likely to make digital purchases
is still an important channel to connect with retailers
They will check for coupons, sales, etc.
Frequent purchasers if they are members of a loyalty program

7. The Consumer Who Are They?
Word-of-mouth advocacy and referrals are extremely important
73% of Millennials reading others’ opinions before purchasing
Use social media to interact and converse with retailers
They will check for coupons, sales, etc.
Much more likely to use their mobile devices when shopping
spelling, millenials

8. Consumer Trends A High Level View – Understanding Consumers
Organic foods
You-name-it free
Healthier beverages
Clean label
All-natural ingredients
Healthy snacks
Alternative protein
Food sustainability
Artisanal and local foods

9. Consumer Trends Research – Sources Organic foods You-name-it free
B2B Commerce Digital - Top 10 Food Industry Trends 2016 (Jan 04, 2016)
Bloomberg- Wal-Mart Promises Organic Food for Everyone (Nov 06, 2014)
You-name-it free
Radison Blu- Website
Cow-free Dairy Milk - Mintel Blog (Oct 04, 2016)

10. Consumer Trends Research – Sources Healthier beverages Clean label
Neilson Insights Beverage Sales Forecast:
Consumers are Thirsty for Health and Innovation (Dec 16, 2015)
Clean label
Food and Beverage Industry – online magazine
Outlook: Five Important Issues for 2016
LinkedIn - Clean Label Continues to Build Momentum (Sept 09, 2015)

11. Consumer Trends Research – Sources All-natural ingredients
Global Food Forums-2016 Food Trends
Healthy snacks
Mintel-A Balancing Act: Six Trends in Snacking for 2016 (June 7, 2016)

12. Consumer Trends Research – Sources Alternative protein
Alternative proteins gain popularity, but long-term viability of some questioned (Oct 21, 2015)
Myriad new protein sources – from pea to microalgae to insect – are gaining traction in some packaged foods and beverages, but whether they move beyond novelty and survive long-term remains to be seen, according to protein experts. (Article written by Elizabeth Crawford)
Food sustainability
Ten trends in food sustainability

13. Consumer Trends Research – Sources Artisanal and local foods
Food Processing online - Artisanal Foods Increase in Popularity

14. Consumer Trends Research – Sources Online publications Blogs
Industry magazines
Research agencies (Neilson, Mintel, Euromonitor)
Food flyers (online)
Television (news, cooking shows, documentaries)
Government websites (Health Canada, Agriculture and Agri-Food Canada, Statistics Canada)

15. Consumer Knowledge A Closer Look - Understand ‘Your’ Consumer
Online publications
Public data (government reports, whitepapers)
Consult supply chain
Focus groups
Purchase industry reports/studies
Engage your business network to get industry information
Do personal investigation (study flyers, ‘walk the stores’)

16. Supply Chain Knowledge
Learn From Your Retail & Food Service Partners
What are their challenges?
What opportunities exist?
What objectives are their focused on?
What is their strategy to achieve the objectives?
Who is their target market?
What are they looking for from their vendors?

17. Supply Chain Knowledge
Learn From Your Retail & Food Service Partners
Understand their business
Understand what is important to them?
Ask them to share their data
Ask for suggestions, ideas etc.
Do not hesitate to ask questions
Collaborate closely with retail & food service partners

18. Summary Knowledge is The Key to Success
Gain insight into consumer segment
Continue to learn about consumer needs and trends
Understand ‘your’ consumer target
Invest to gain specific data and knowledge
Learn from your retail and food service partners
Use information and data to help in market planning

19. Gain Knowledge to Move Forward
Market Insights
Gain Knowledge to Move Forward
Presented by Mark Ward, V.P. Business & Market Development
Nurture Atlantic Inc., NS & NB