1. Problem-Solution Storyboard
Illustrates problem in great detail, equal emphasis on detailing your solution

2. Problem detail #1
Use your 5 Whys to help you here – what does the problem look like on the outside? How does everyone know this is a problem?

3. Problem detail #2
Why is that an issue? Again, use your 5 Whys to help you here

4. Problem detail #3
Why is that a problem? Now we are getting closer to the root cause

5. The root cause
What is the root cause of the problem?

6. Solution detail #1 How your solution addresses Problem detail #3
Trust me- you’re working backwards toward the ask

7. Solution detail #2
How your solution addresses problem detail #2

8. Solution detail #3
How your solution addresses the problem that everyone sees first.
Because the big picture impact will come just before…

9. The ask
Why your project needs to be funded - to implement your solution because it results in truly solving the problem on multiple levels.