1. Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation
Shawneen Chisholm
Jasinet Coble
Janelle Hackett
Brad Meaney
Craig Wright

2. Co-Alignment Model Co Alignment Model Remote Environment
Task Environment
Competitive Method
Core Competencies
Co-Alignment Model

3. Remote Environment
Remote Environment

4. 60% Socio-Cultural Leader in Social Change is Social Media
Allowing people to express, network, share and game with people around the world
One of the most significant impacts social media has had on society is influencing the way people buy.
60% of people choose companies and/or brands based on other’s customer care experience shared online.

5. $30 BILLION Socio-Cultural
How many billions of dollars in sales will companies generate via social commerce by 2015?
$30 BILLION
How many billions of dollars in sales will companies generate via social commerce by 2015?
$30 Billion Dollars
Social Commerce is coming… Are you swimming with or against the current?

6. Technological
Revenues
24%

7. Technological Marketing Budgets% % %
Traditional Marketing
Currently social media marketing uses 7.4% of marketing budget, and this number is expected to increase as businesses are using social media at an increasing rate. In contrary, the traditional marketing methods will decrease by 161.5%.
161.5%

8. Task Environment Task Environment
The task environment typically includes the industry, competitors, customers, techniques of production, suppliers, stock market, raw materials, market sectors, and perhaps the human resources and international sectors.

9. Geographic Market Area
United States 70%- Florida, New England Area, and Midwest
Latin America 30%- Brazil

10. Industry Critical Success Factor
Concierge services offer guests a more personalized experience when staying at a hotel.
Concierge services offer the guest enhancements to discover the local area and activities.
Concierge services are measured often by how pleased guests are with the services and the ability of the concierge personnel to connect the guests with indigenous opportunities.
Hotels are now adding survey questions directed toward measuring the services provided by their concierge staff.

11. Industry Critical Success Factor
1,000%
InterContinental Hotels is the world’s first hotel brand to provide destination-specific concierge websites and videos along with a concierge app. By connecting technology with concierge services; IHG has become an industry leader in concierge service and satisfaction.
IHG released iPhone booking apps for each of its seven brands, launched 120 free iPad Concierge Insider Guides and reported a nearly 1000% increase in room night bookings from mobile devices.

12. Customer of Tomorrow Generation Y- 80s & 90s
Generation Z- Late 90s – today
Inpatient
Technology Dependency
Instant Gratification
Worldly

13. What percentage of Generation Y’s sleep with their cellphone?
Customer of Tomorrow
What percentage of Generation Y’s sleep with their cellphone?
83%

14. Competitive methods
Competitive Methods

15. Competitive Method: Runtriz

16. 47% 75 million 40% Competitive Method: Runtriz
How people are currently using smartphones ?
75 million
By 2015, what percentage of all payments will be mobile transactions?
40%
What is the percentage of hotels that plan to offer programs for mobile devices?
47%

17. Runtriz Hotel Evolution Applications
Benefits produced by competitive method to guest
Benefits to the firm:
Increase guest satisfaction scores and guest retention at the property
Upselling by using Push Notifications
What type advertisements would hotels guest be interested in receiving on their mobile phone?
Brand Awareness
Low maintenance cost

18. Competitive Method: Runtriz
What is the percentage change in sales when customers are given the opportunity to order products/service via touchscreen??
According to Media 2000 Systems
Interactive POS Systems
15-30%

19. Competitive method
MEETING SPACE COMPANION & iPAD CONCIERGE

20. Competitive Method: Meeting Space Companion

21. Meeting Space Companion

22. iPad Navigator
iPad Navigator will implement an iPad at the hotel’s Navigator desk to allow guest to have a hands-on experience using the Renaissance Navigator app.
iPad Navigator allows guest to discover the local area in a hands-on experience.

23. iPad Navigator
Live Life to Discover

24. Life Span The Life Span of our CM is 2-3 years.
Our CM has coupled customer service, the foundation of the hospitality, and technology, the driver behind our society, creating a infinite life span if these two value drivers continue to be bonded together.

25. Cause and Effect Forecasted iPad Sales iPad Users
232 Million units by 2016
30% of travelers
25 million units

26. Meeting Space Availability and Rooms Revenues for 2011
Cause and Effect
Meeting Space Companion with iPad
Meeting Space Revenues
Meeting Space Availability and Rooms Revenues for 2011
$2.14M
$386K
2013 -> $2.5M

27. 900 Cause and Effect Navigator Desk iPad Navigator
for Concierge use mainly
Guest prohibited Space
iPad Navigator
Improved Customer Experience
Increased Customer Retention
Annual Room Night increase
900

28. What is the overall cost to implement 13 iPads
Assumptions
What is the overall cost to implement 13 iPads
into a hotel?
TAXES
iPad Product
$7,626
Docking Station Mount
iPad Wall Mount

29. Annual Room Nights Increase 900
Assumptions
How much ($) room revenue can be generated the first year from implementing iPads into the hotel concierge?
Annual Room Nights Increase 900
ADR = $121
$108,900

30. Assumptions
By how much percent, do you think the Meeting Space Companion can increase meeting space rental revenues in year 1?
18%

31. Competitive Method Recap
Revenues:
Runtriz = $91,543
Meeting Space Companion/iPad Concierge = $1,610,805
Costs:
Runtriz = $44,470
Meeting Space Companion/iPad Concierge = $7,626
Profit = $1.65M

32. Core Competencies Food and Beverage- Bin 595 Restaurant
Quality Control- Guest Service Standards
Structural Development- Overall Appearance

33. Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Ipads
Structural Development- Overall Appearance
Quality Control- Guest Service Standards

34. Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Runtriz
Order Menu Items
Make dinner reservations
Communicate with staff about preferences
Ipads
Display Menus
Galleries and Videos
Show key ingredients and dish display

35. Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Runtriz
Ipads
Structural Development- Overall Appearance
Quality Control- Guest Service Standards

36. Competitive Methods Structual Development: Overall Appearance Runtriz
Runtriz
E-BLAST construction and building updates completed.
Guest feedback
Censor which areas you would like to highlight
Ipads
Overall feel would be more modern
Technology would keep in line with updated renovations

37. Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Runtriz
Ipads
Structural Development- Overall Appearance
Quality Control- Guest Service Standards

38. Competitive Methods Quality Control: Guest Service Standards Runtriz
Improve communication between guests and hotel staff
Service is in real time
Requests are tracked to form guest profiles
Ipads
Guests can make requests from meeting space
Hotel, Restaurant, and area information is readily available

39. Competitive Method Recap
Revenues:
Runtriz = $91,543
Meeting Space Companion/iPad Concierge = $1,610,805
Costs:
Runtriz = $44,470
Meeting Space Companion/iPad Concierge = $7,626
Profit = $1.65M