1. ALFI Roadshows Communicating with Impact

2. Key factors to creating IMPACT
Getting Started
Key factors to creating IMPACT
Identify, upfront, the messages that you want the audience to walk away with
ALFI suggests the ‘rule of 3’: focus on 3 key messages per speech / panel / workshop
Strike the right balance between selling the Luxembourg fund centre and technical insights

3. Key factors to creating IMPACT Think about your audience
Preparing the message
Key factors to creating IMPACT
Think about your audience
Adapt your messages to your audience’s interests
Apply the ‘rule of 3’ principle: support your message with 3 points that consider your audience’s perspective

4. Key factors to creating IMPACT
Preparing the message
Key factors to creating IMPACT
Structure your speech/panel/workshop in a clear and simple manner
Think about when you want to deliver the key message(s)
i.e. at the beginning, middle, end ?
What will have the greatest impact?

5. Key factors to creating IMPACT Anticipate the audience’s questions
Preparing the message
Key factors to creating IMPACT
Anticipate the audience’s questions
Build answers into your presentation
Think about what questions the audience should ask

6. Delivering the message
Key factors to creating IMPACT
Connect with the audience
Let the audience know who you are
Build confidence / rapport
Inspire trust by reinforcing/restating key points

7. Delivering the message
Key factors to creating IMPACT
Tell real stories
A real story can transform a technical topic into an interesting, useful message
Think about using metaphores

8. Delivering the message
Some pitfalls to avoid - losing impact
Too many messages dilute key messages
Unstructured presentations create confusion
Slides with too much text/diagrams
If the audience is reading, they aren’t listening…

9. Lots of advance prep – it shows
Tips for Moderators
Do’s …
Lots of advance prep – it shows
Make sure panelists talk about experiences, not research
Make it lively – challenge/stimulate debate
Dive into the heart of the topic - quickly
Limit the time for responses from panelists

10. Spend too long setting the scene or introducing panelists
Tips for Moderators
And Don’ts …
Spend too long setting the scene or introducing panelists
Allow one panelist to monopolise the conversation/debate
Give questions to all the panelists – be more targeted/tactical
Underestimate the sophistication of the audience – get to the heart of the debate/subject matter

11. Thank you for your support
ALFI Roadshows
Thank you for your support