1. John Marshall Director, Safety Programs NHTSA
Federal and State Agencies Working Cooperatively on Motorcycle Safety Countermeasures
John Marshall
Director, Safety Programs NHTSA

2. Why Am I Here?

3. Why Are We Here?
32,719 94
4,668 motorcyclist fatalities in 2013, 14% of all traffic fatalities
88,000 motorcyclists injured in 2013
25% of riders involved in fatal crashes did not have valid licenses at the time of the crashes
65 and older motorcyclist fatalities increased by 249 percent from 2004 to 2013

4. NHTSA’s Mission
Save lives, prevent injuries and reduce economic costs due to road traffic crashes, through education, research, safety standards and enforcement activity.
NHTSA is not set up like HSOs
TIC:
ROPD
Research and Program Development
Tools (assessments, standards, reports, training)
ROPD:
Oversight of highway safety grant funds managed by the SHSOs
Working with state partners in planning the highway safety program
Vehicle Safety
Vehicle safety research
Regulation of the vehicle and associated equipment manufacturers
Motor Vehicle Safety Standards

5. Research Drug and Alcohol Crash Risk Study Roadside Survey
Helmet Ventilation SBIR
Crash Causation Study with FHWA
Craig Thor from FHWA talked about this earlier this morning
Update of the Hurt Report

6. Data
In 2013, motorcyclists accounted for 14 percent of all traffic fatalities, but made up just 3 percent of all registered vehicles in the United States, and accounted for only 0.7 percent of all vehicle miles traveled.
From 2004 to 2013, motorcyclist fatalities increased by 16 percent.
Among those increases, the 40 and older age group made up 46 percent of motorcyclists killed in 2004, as compared to 55 percent in 2013.
Within this motorcyclist age group, fatalities increased by 39 percent over a 10-year period.
Data has also shown that, in 2013, the average age of motorcycle riders killed in motor vehicle traffic crashes was 42.

7. Planning & Collaboration
NHTSA develops partnerships with stakeholder organizations like SMSA and other many subject matter experts for planning and development of tools and programs
NAMS
Rider Training Standards
Administrative Standards
NAMS/National Agenda for Motorcycle Safety
Consensus document for comprehensive approach to motorcycle safety
Rider Standards
Consensus document for minimum standards for basic rider training and how to administer them
NHTSA does not approve curriculums, nor does it prescribe who should
Designed for states to evaluate proposed and existing curriculums

8. Planning & Collaboration (cont)
Impaired Riding Enforcement
Florida Helmet Demonstration Project
Non-universal helmet law state
Partnership with FDOT and the SHSO with the University of Southern Florida Center for Urban Transportation Research (CUTR)
Significant access to data and analysis
Development of segmentation study on helmet users and non-users
Unique outreach strategies (non-governmental voice, non-traditional/guerilla marketing approach, sustained zip-code digital strategy
Impaired Riding/HVE
Currently under way
Looking for small community with known impaired riding problem
65 checkpoints/saturation patrols over 2 years
Florida:
Dr. Chanyoung Lee is spearheading this project. He’ll be speaking about it tomorrow

9. Ongoing NHTSA Activities
Moving VMT from estimates to actual real-world numbers
Understanding the knowledge and behaviors of non-riding motorists
The need to further utilize non-fatal data for programming
NOTE: FRAME ALL THESE AS “WE ARE EXPLORING CHALLENGES AND SOLUTIONS TO….”
Annual Safety Inspection data offers promise in determining a census of a state’s motorcycle VMT
Currently VMT is just an estimate from ADT and AADT data provided to FHWA
Self-reported consumer data indicates higher VMTs
VMT plays a tremendous role in competing for $$$
Several states have untapped data sources to ascertain VMT
Motorist behaviors
Level of awareness of legitimate motorcyclist behaviors (ie downshift to slow down, intra-lane weaving for conspicuity)
Alternative data sources
PPE surveys
User generated content
Outcome evaluations

10. Ongoing NHTSA Activities (cont’d)
Centralized Product Development
Data-Driven Messaging
Research
Helmet use in non-law states
Conspicuity (the color black will always be cool)
Impaired riding
State Assessments
Update of Guideline #3?
NOTE: FRAME ALL THESE AS “WE ARE EXPLORING CHALLENGES AND SOLUTIONS TO….”
Centralized Product Development
Moving beyond ambiguous messaging
Increase the volume of available products to meet state needs
Financing
Securing adequate funding
Selling the problem to those who hold the purse strings
Messaging
Data-driven
Better 405(f) investments

11. Ongoing NHTSA Activities (cont’d)
Motorcycle Classification
Autocycle
Licensing policies
Eternal Permits
Age
Engine displacement
Insurance
Training
Adjudication issues
FMVSS 218
LEA policies
No-chase policies
NOTE: FRAME ALL THESE AS “WE ARE EXPLORING CHALLENGES AND SOLUTIONS TO….”
Enforcement = novelty helmet adjudication, data driven deployments, overcoming biker stereotypes (no chase policies)
Policy language = weak helmet laws, policy and statutory gaps on authority, funding, disbursements of state motorcycle safety funds
END WITH: WE WELCOME FEEDBACK FROM SMSA MEMBERS FOR HELPING IDENTIFY NHTSA PRIORITIES

12. Why Are We Here?
32,719 94
4,668 motorcyclist fatalities in 2013, 14% of all traffic fatalities
88,000 motorcyclists injured in 2013
25% of riders involved in fatal crashes did not have valid licenses at the time of the crashes
65 and older motorcyclist fatalities increased by 249 percent from 2004 to 2013

13. John Marshall John. Marshall@dot. gov www. NHTSA
John Marshall Jeremy Gunderson