1. Social Movements and Social Change
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2. 2011 Political Uprising in Cairo, Egypt

3. Are you ready for the Tahrir moment?
On September 17, thousands of citizens went to wall street to protest and occupied Zuccotti park.
Why were people out?
What were some of the reasons?
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4. Understanding Collective behavior
Collective behavior is voluntary, often spontaneous activity that is engaged in by a large number of people and typically violates dominant-group norms and values.

5. Collective behavior can take various forms, including crowds, mobs, riots, panics, fads, fashions, and public opinion.

6. Example - Flash mobs

7. Collective Behavior
Noninstitutionalized activity in which several or many voluntary engage
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8. Forms of Collective Behavior
Three primary forms of collective behavior are:
1. Crowd, 2. Mass, 3. Public
Crowd – large number of people in close proximity is a crowd
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9. Turner and Killian – 4 types of crowd
Casual crowds – Same place, same time (Being in the mall)
Conventional crowds ( Attending church) - attending regular event
Expressive crowds – come together to express emotions (funeral)
Acting crowds – focused on specific goal or action (women’s march)

10. Other ways to identify collective groups
1. Mass – large number of people united by common interest. They may or may not in close proximity. Example “Farmville”
2. Public – Unorganized and relatively diffused group that shares same ideas. Example- members of “tea party” political group
Other ways to identify collective groups

11. Group Think
A kind of faulty thinking on the part of highly cohesive groups in which the critical scrutiny that should be devoted to the issues at hand is subverted by social pressures to reach consensus”
Basically, groups try to agree with one another, and they can ignore problems with their plans to do so
Enron is a tragic modern day example

12. Collective Behavior – Theories
Focus of early theorist was on irrationality of collective behavior (crowds) Emergent theory Turner and Killian argue that the norms that ultimately govern a situation may not be initially apparent to the participants. Instead, norms emerge through a process of social interaction in which people look to others for cues and signs indicating various possibilities of what they might expect. Emergent norm theory explains that collective behavior has a long history of turning violent, such as in the cases of mobs and riots.

13. Develop new norms of behavior
Being in new situation
Norms are unclear
Develop new norms of behavior
New norms are not irrational, but acceptable in evolving situation
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14. Norms shift quickly in response to changing external factors
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15. Value added Theory – Neil Smelser
Smelser wrote that social movements and other collective behavior occur if and only if several conditions are present. The first condition is structural conduciveness (awareness + ability to gather)
One of these conditions is structural strain, which refers to problems in society that cause people to be angry and frustrated.
Without such structural strain, people would not have any reason to protest, and social movements do not arise.

16. Another condition is generalized beliefs, which are people’s reasons for why conditions are so bad and their solutions to improve them – problem and cause is clearly identified
If people decide that the conditions they dislike are their own fault, they will decide not to protest
Similarly, if they decide that protest will not improve these conditions, they again will not protest.
A third condition is the existence of precipitating factors, or sudden events that ignite collective behavior

17. The fifth condition is mobilization for action – leaders direct crowd to action
Final condition – Social control – Force may be applied by police, courts, media. Social movement may survive or fail.

18. Protest in Fergusson
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19. Social movements
A social movement may be defined as an organized effort by a large number of people to bring about or impede social, political, economic, or cultural change.
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20. Types of Social Movements

21. Reform movements
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22. Revolutionary movements
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23. Redemptive/ religious
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24. Alternative movements
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25. Resistance movement
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26. Stages of Social movements

27. Theoretical Perspective on Social Movements
Most theories of social movements are called collective action theories, indicating the purposeful nature of this form of collective behavior.
The following three theories are but a few of the many classic and modern theories developed by social scientists.
1. Resource mobilization
2. Frame Analysis
3. New social movement theory

28. Resource mobilization theory
The success of a movement will depend on the ability of leaders to acquire resources (time and money) and mobilize people
Example – Civil Rights movement
Conducive condition
Rosa Parkes's refusal
Montgomery bus boycott
Charismatic leader
Support from other civil rights groups

29. Frame Analysis
Snow and Benford (1988) say that frame alignment is an important element in social mobilization or movement.
Diagnostic Framing – state problem in clear frame. We are right, they are wrong. Only we can fix it.
Prognostic Framing – offers solutions and how it will be implemented
Motivational Framing – action oriented – what must be done once you agree with diagnostic frame.