1. DASAR-DASAR PEMASARAN
MINGGU KE II
DASAR-DASAR PEMASARAN
Pokok Bahasan:
Macam-macam Filosopi Pemasaran
Pentingnya Pemasaran
Tujuan Instruksional Khusus:
Mampu membandingkan Filosopi-filosopi Pemasaran
Mampu menjelaskan pentingnya pemasaran
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2. Marketing Management Orientations
Production Concept
Consumers favor products that are
available and highly affordable.
Improve production and distribution.
Consumers favor products that offer
the most quality, performance, and
innovative features.
Consumers will buy products only if
the company promotes/ sells these
products.
Focuses on needs/ wants of target
markets & delivering satisfaction
better than competitors.
markets & delivering superior value.
Product Concept
Selling Concept
Marketng Concept
Societal Marketing
Concept
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3. Marketing and Sales Concepts Contrasted
The Selling Concept
Starting
Point
Focus
Means
Ends
Factory
Existing
Products
Selling
and
Promoting
Profits
through
Volume
Market
Customer
Needs
Integrated
Marketing
Profits
through
Satisfaction
The Marketing Concept
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4. Societal Marketing Concept
Society
(Human Welfare)
Societal
Marketing
Concept
Consumers
(Want Satisfaction)
Company
(Profits)
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5. Marketing is important to you
Marketing is important to every consumer
Marketing will be important to you job
Marketing effects standart of living and economic grow
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