1. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG A Meeting of Open Minds 2009: Making The Right Communications Investments In a Challenging Economy Juergen Brieskorn, Vice President Product Strategy – Office of the CTO Belgrade - June 10 th, 2009

2. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Agenda: I. Introducing Siemens Enterprise Communications IIb. Service Solutions to meet the economic challenge III. Final thoughts

3. Page 3 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem Solution OpenScale services offer operational savings and improved asset utilization

4. Page 4 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The problem High operating costs driven by ICT complexity and pace of change Capital expenses of acquiring, running and upgrading premised- based equipment an increasing burden Managing diverse IT and communications in-house diverts focus and resources from core enterprise business priorities Maintaining and retaining the skills required to maintain and grow communications solutions is costly The problem: High Operating Expenses Video Collabo- ration Mobility Messaging Voice Unified Communications Your Company

5. Page 5 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High OpEx and CapEx load Unpredictable costs and expenses Diluting management focus Cost of developing & maintaining staff skills Predictable, consistent expense Access to skilled staff, pay only for what you need, focus on core business Simply packaged maintenance and monitoring to fully managed service with outsourcing options Multi-technology integration and management ITIL based service delivery The solution: New services enhance savings and asset utilization Customer ManagedSEN Managed ServiceShared Responsibility Video Collabo- ration Mobility Messaging Voice Unified Communications Video Collabo- ration Mobility Messaging Voice Unified Communications Your Company Video Collabo- ration Mobility Messaging Voice Unified Communications Your Company

6. Page 6 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The value: OpenScale Managed Services Outsourcing the complete infrastructure to one external service provider empower us basically to concentrate on our core business excellence and so were able to extremely decrease our costs. Although we have already taken a new path in integrating TC in our IT, we did not have to build up any additional personnel for the task. With the Managed Services contract, we were able to lower the port price of our systems and still achieve a distinct improvement in the quality of our service. For whom have we done it What do our customers say about it Frank Ihlenfeldt, Leiter TST, Tchibo GmbH Christian Teickner, Network Manager, Heidelberg Reduce direct operation costs by 20% 1 The results Lets you (customer) focus on core competency Sources: 1) Intellicom Analytics

7. Page 7 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem Solution Secure real-time services and networks maximize business continuity

8. Page 8 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The problem Security and physical threats can create down-time, lost productivity and impact customer service levels Disaster recovery scenarios not in place or only partially effective Security gaps create liabilities for your enterprise and threaten business continuity The problem: Lack of business continuity

9. Page 9 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The solution: Secure services and networks Data loss System failure Electronic threats Data Security and Identity Management solutions Backup Hardware and Processes Security Management Hardware and Processes Physical threats Business Impact Analysis Business Continuity Management Disaster Recovery Planning System Resiliency Solutions Attacks

10. Page 10 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The value: OpenScale Services, Enterasys Networks, OpenScape Voice This success reflects the professionalism of Siemens staff, their methodology and overall expertise in this field by assisting Reuters to achieve certification and also create a firm foundation for our future security and continuity programme. Siemens showed so much understanding for our wishes and problems that we believed it would be more capable of really delivering a smoothly running resilient and secure system. For whom have we done it What do our customers say about it Chris Tovey, EMEA Security Manager, Reuters Werner Winiger, Projektleiter, SwissRe Provide a continuous, disaster tolerant environment potentially saving you $3M per incident 1 The results Manage continuity costs to a predictable, pre-defined budget Business excellence using best practice approach to meeting compliance obligations Source: 1) IDC Report 100,000 employee company. Cost of full one off BCM strategy $750k in comparison with $300k per year maintenance

11. Page 11 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Closing thoughts…

12. Page 12 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Impact of implementing OpenScape UC Suite at Siemens Enterprise Communications USA OpenScape UC Application and Voice Internal Deployment at Siemens Enterprise Communications, Inc. Phased installation from October 2007 through July 2008 21 commercial office sites served by one consolidated datacenter > 1900 licenses > 325 tele-workers $5.7M investment Documented ROI of 145% Payback period of 24 months $18.7M hard-dollar savings over five years (exclusive of productivity gains, etc.) ~ $500,000 estimated savings from reduced power consumption 70% cost reduction per tele-worker InitiativesResults

13. Page 13 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 OpenPath – Our Promise OpenPath provides a smooth transition to UC Open Communications Start now regardless of current infrastructure, and migrate at your own pace Optimize Transform Enhance SIP IP OpenPath Your timeline Level of UC integration

14. Page 14 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 What Makes Our Approach Different and Better: Massively scalable Open architecture and networks Protect existing investments Unique software overlay approach Built-in security everywhere Provide customer-centric services Deliver on the green enterprise promise Why Siemens Enterprise Communications Group? Only provider offering the choice of complete end-to-end, software-driven Unified Communications, based on open, secure interoperable standards

15. Page 15 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses Call to Action: How we can help you meet today's challenges Problem Lack of business continuity Problem Software communication and automation lowers TCO and increases agility Solution UC delivers hard savings, and enhances teleworking, mobility and collaboration New services approaches offer operational savings and better asset utilization Inefficient business processes Open approach improves Business Process efficiencies (e.g. contact centers) Secure real-time services and networks maximize business continuity Becoming a greener enterprise Green Solutions deliver real business value

16. Page 16 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 What Is the Proof-of-Concept Demonstration? OpenScape Voice and UC applications run as 'services' from the Amazon Elastic Compute Cloud (EC2) environment SEN's unique open, software-based enterprise communications solutions are compatible to operate in the Amazon cloud as real-time applications The proof-of-concept opens the door to explore "pay as you go" Voice and UC concepts based on this new virtualized deployment model SEN Innovation demonstrated at Voice Con 2009 – 'UC in the Cloud' Proof-of-Concept Summary

17. Page 17 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 SEN Innovation demonstrated at Voice Con 2009 – 'UC in the Cloud' Proof-of-Concept Deployment Enterprise Customer IP SMB Customer Each customer could have their own "virtualized" solution running in the cloud as software Software-based, mobile or desktop phone clients could be used Start small and grow, the cloud is 'elastic' Possibilities to provide Voice, UC, Unified Messaging, Contact Center … Simple to acquire, usage-based licensing concepts Little to no capital expenditures or deployment complexities to manage OpenScape Voice / UC How does the Proof-of-Concept Model work?

18. Page 18 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Our offer until Sep 30 th, 2009: Trade-In Credits for your old PBX and devices System Trade-In Get up to 50% off a new OpenScape Voice or HiPath 4000 solution when you trade-in your old PBX. Acquire the solution that will enable you to: Optimize performance today Enhance to add immediate business value Transform to revolutionize your company … and get value for your old system! Get up to 40% off new OpenStage devices when you trade-in your old phones. Unbeatable prices on devices: selling prices matched to market, plus … save up to 40% more by getting value for your old phones. Desktop Trade-In A compelling business case to act now with a proven brand, service and support provider. Trade-In promotions effectively accelerate … the return on your investment, and … your ability to cope in in the current economic environment. Accelerated ROI

19. Page 19 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 We deliver today! You can right now!