1. REMINDERS:
Responses should be detailed, with examples, but should not be in paragraph form
The heading of each slide should correspond to it’s section name and number.
Include graphics and design elements
Be sure your powerpoint is easy to read.
Section 1 will be completed last.
Be sure you are providing information for a BUSINESS that sells something new and improved, not just a product. Your business can sell imaginary products (gum that allows you to speak a foreign language)
Be careful and thoughtful when you save this file. You will be spending the next week working on this file.
The directions show the order that information should appear, but not necessarily the number of slides. For example, you may need 5 slides to cover the information required for Section 2.
Review the rubric at the end of this file to ensure you have earned all possible points

2. Section 1: Executive summary
Complete this section LAST
This section should be limited to ONE slide. It is considered a quick “snapshot” of your business.
The Executive summary should include:
The name of your business
The company mission statement
The primary product/service you will sell (the one which no one else has ever sold before)
A two sentence description of the product/service you’re highlighting
A two sentence description of the target market for your product (who are you focusing your advertising efforts on)
Design elements (color; ORIGINAL image/logo, readable font, etc)
Accurate spelling/grammar

3. Section 2: Mission, Goals, Objectives
What business are you in?
What are the key products or services of your business? (must sell at least 3)
What market do you believe exists for these products or services? (describe your current market. Market = competition)
What is the location of your business? Why is this advantageous? (online? Physical store? City?)
How do you operate your business? Who is involved in the operations? How much of your time is spent in the business? (operations = custom or mass produced?)
Is growth a part of your plan for your business? If so, describe what kind of growth you are projecting and how you think that growth will occur (adding products or services, expanding your market, changing your product, etc)

4. Section 2: Mission, Goals, Objectives
Mission Statement
What is the vision for the future of your business?
What is the purpose of your business?
Include our Mission Statement
Goals and Objectives
What are your short term goals (within 1 year) and long term (two to five years) and the objectives (how will your reach the goals) to reach your goals?

5. Section 3: Background information
Industry Information
Identify your business industry (industry = category. For example, cell phone would be part of communication industry)
What are the current industry trends? (trends = patterns in this industry)
Business History (you can either pretend you are starting this business as new, or buying this existing business)

6. Section 4: Organizational Matters
Business Structure
Describe the legal structure of your business (sole proprietorship, partnership, corporation, limited liability corporation) Visit this website for a review of the different types:
Describe the positions in your company, and the job responsibilities of employees (include at least 4 positions that employees would hold)
Describe the management team of your company, and include which departments each manager oversees
How will you recruit and train new employees, when needed?

7. Section 4: Organizational Matters
Risk Management
What types of insurance will you purchase? Why? (explain each insurance plan in 2 – 3 sentences)
What types of losses is your business susceptible to? (Explain at least three. This will depend on the type of products you sell, the location of your business, etc)
What types of steps will your business take to reduce or prevent the losses your business may be susceptible to?
What are your exit strategies (when you are ready to leave the business, how will you do that? Will you sell it? Close it down? Etc)
Process
Describe the process necessary to get your product/service to your customer. This should include raw materials/inputs, how you will add value, packaging and delivery. Also, include the type of labor inputs (machines, etc) (think about the sequence chain!)

8. Section 5: Marketing Plan
Products/Services
Describe a minimum of three different products that you sell. (Each product should be described on it’s own slide) Answer each question on the slide with each product)
What is the official name of the product for it’s packaging?
What is special or unique about the product/service you offer?
What benefit does the customer get from your product/service?
What will the price be for this product?
Include a picture on each slide that could be representative of the product

9. Section 5 Marketing Plan
Customer Analysis
Describe the people buying your products from your business (or who are most likely to buy your products). *do not say “everyone.” Think about who you will target as customers. (Social class, age, gender, hobbies, etc)
Provide a competitive analysis including:
List your strongest three to five competitors and where they are located.
What customer groups (age, social class, etc) are they targeting?
What are their strengths and weaknesses?
What are your key advantages? Explain why customers will buy from you rather than your competition.

10. Section 5 Marketing Plan
Sales/Customer Service
Who will be responsible for selling your goods/services?
What are three customer service policies that will exist in your company (you may research some existing company service policies here:
strategies htm
Public Relations
How will you contribute back to the community? What type of charity work or donations will you participate in?

11. Section 5 Marketing Plan
Advertising
What advertising tools will you use and why did you choose these? Tools could include newspaper, magazines, mailing coupons to homeowners, tv, internet, radio, billboard, etc.
How often will you advertise? (remember, this is an expensive item for your business!)

12. Section 6: Financial Information
Provide a two paragraph description of how your primary (never been sold) product will be used by consumers. Explain where the idea came from. What purpose does the product serve?
Use one entire slide devoted to question 1.
How many full and part time workers will work for your company? (make sure this corresponds to the information you provided in section 4)
What are the revenue projections for 2017, 2018, 2019?
(use yesterday’s worksheet to determine these numbers. Remember, investors want to invest in a growing business! Keep your worksheet which shows how you came up with your projected revenue for each year!)

13. Section 6: Financial Information
What is your growth strategy? (how will you grow your business? How will you increase revenue each year?) Look at this website for ideas: business/growing-your-business/ideas-growing-your-business
What challenges will your company face? And how will you deal with them? (remember, half of all businesses fail because of either no interest in the product, poor management, poor money skills, low quality product, etc)

14. Scoring Rubric (test grade)
Topic
Points available
Section 5: Marketing
Product/Services are described and explained in detail
Business primarily sells a good/service that has never been sold before
Three products/services are described
Clear and specific target market is explained
Customer Service policies are included, and described
Advertising strategy is described in detail 20
Section 6: Financial Information 10
Spelling; Grammar; Headings; bullets (no long paragraphs) 15
Design (layout; space used effectively; text size; readable font; 4 – 5 images per section)
TOTAL
100
Topic
Points available
Section 1 : Executive Summary with original image 10
Section 2: Mission, Goals, Objectives
All questions are addressed in detail
Mission Statement is clear
Section 3: Background information 5
Section 4: Organizational Matters
Business Structure is explained clearly
Possible losses are explained clearly and Risk Management policies are explained
Process to get product/service to the market is clearly explained 15