1. 2018

2. unless you do something different
NONE OF THIS MATTERS
unless you do something different

3. My owner usually only drives me on weekends.
Riddle me this….
I am bright red,
I am open the sky,
My owner usually only drives me on weekends.
What am I?

4. Context is everything!

5. Thinking Context
How to represent your company
and how to bring it to life in your booth

6. The Design Process Empathize Ideate Define Prototype Test Return…
Clearly articulate
the problem you
want to solve
Manifest
some of the ideas
Into tangible
objects
Evaluate
prototypes
(rough to finished)
with target
audience
Develop a deep
understanding of
the target
Diverge to
develop clues
& insights
Into possible
solutions
Return…

7. Our Process
Empathize – Understand who you are designing your exhibit for - go talk to and 8th grader or two.
Ideate – Brainstorm - draw out or outline multiple ideas! Keep the YABUT out of the room - all ideas count!
Prototype - Mock up you idea. At scale or to scale – MacGyver approach duck tape, cardboard and markers
Test - Show your prototype to an 8th grader.

8. 1. Introductions Introduce yourself to others at your table Name
Company
First concert you went to

9. 2. Alien Eyes, like an 8th grader
Each company at each table describe what your company does, what you do.
The remainder of the folks at the table write one or two words that they feel describes what you do from what they heard.
1 ideas per post it, “yes and” each other and listen

10. 3. Careers and Life Skills
Simplify your messaging to the students
At each table have an open discussion; tell your story of how you got to where you are today – educational career path to actual job.
Remember to give each person time to tell their story and for others to give feedback.
Active listening – help each other out by writing notes, on post its, for each other to take back with them.

11. Closing
Comments

12. Thank you