1. Textile Marketing Company
Influence of
Intellectual Assets
in SMEs
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Shad Mustafa
Founder & CEO
Textile Marketing Company

2. Times are tough. Costs are high. Profits are low
Times are tough. Costs are high. Profits are low. Competition is intense.

3. QUESTION IS ?
How to ensure sustainability of the enterprise over a long period of time with profitability?

4. Companies that survive in the long run will not be the ones having the Latest Technology or Capital Assets but the companies having Improving Intellectual Assets.

5. Visible result of the business (Financial Statements)
Not a visible resource that is the value of the organization
(Intellectual Assets)
Financial Assets
Intellectual Assets
Patents
Philosophy
Process
Partner
Brands
Human Resource

6. Categorization of Intellectual Assets
- Human Capital Management Philosophy Organizational Strength Customer Networks Skills
“Intellectual Property”
- Brands Trade Secrets Know-Hows
“Intellectual Property Rights”
- Patents Trademarks Copyright

7. WHAT ARE INTELLECTUAL ASSETS?
“ALL RESOURCES WITHOUT PHYSICAL EMBODIMENT ULITLZED TO CREATE FUTRUE VALUE”
— VINCENT LEUNG

8. Intellectual Assets/ Capital1 2 3
Human Capital
Structural Capital
Relational Capital

9. 2/24/2019 6:40 PM 1
All the things that an employee takes when he/she leaves the organization.
HUMAN CAPITAL
Management Skills Competences Knowledge Experience Skills Training Commitment & Resources
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10. Remains in the company even when the employee leaves the organization.2
Remains in the company even when the employee leaves the organization.
STRUCTURAL CAPITAL
Processes Manuals Information Systems Intellectual Property Culture Documents

11. Associated with the company’s external relations.3
RELATIONAL CAPITAL
Corporate Image Customer Loyalty Customer Satisfaction Relationship with Suppliers Negotiation Power
Associated with the company’s external relations.
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12. Way forward for SMEs using Intellectual Capital
Human Capital
A clear Vision to the employees. Top management should be able to formulate its vision and inform the employees .
Create Trust
Train in the skills required.
Motivate the employees
Engage the employees
Create a culture of performance.
Make employees responsible for the functions which they perform.

13. Way forward for the SMEs using Intellectual Capital
Structural Capital
Convert employee skill set into procedures and practices.
Create a database for all the customers, Suppliers and all relations of the company.
Have employee succession planning.
Make company policies regarding its interaction with the employee.
Set performance standards and reward systems.
Create a culture of mutual Trust and Respect between the employer and the employees.
Walk your talk in all the above matters.

14. Way forward for the SMEs using Intellectual Capital
Relational Capital
Build corporate image.
Interact and create customer Loyalty.
Build relations with the suppliers
Undertake activities for the betterment of the Society.
Help your area to improve
Sponsor health and education.
Interaction with the trade body.

15. Influence of Intellectual Assets in SMEs Shad Mustafa Textile Marketing Company THANK YOU!