1. Communicating Climate Change to Local Communities

2. Why?????
Raise awareness of CC implications that assist with the decision making in building resilience
Community play a vital role in implementing adaptation and disaster risk reduction strategies
Influence national policies
Traditional knowledge to be integrated into scientific research for effective adaptation strategies
Support for local adaptation activities

3. Tools and techniques for communicating CC
Planning
Target audiences
How the message is delivered
Short-term
Long-term
Costs
Coverage
Workshops
Village level
School/teachers program
Church/youth programs
Village mayors meetings
Women representatives meetings

4. Tools and techniques for communicating CC
Information sheets
Variety of topics
Understanding of the marine environment eg. healthy marine environment and well managed fishery stands better chances of survival under a changing environment
Videos
Marine environment awareness programs
Languages
Context
Practical alternatives
Simple information
Research results

5. Tools and techniques for communicating CC
Printed materials
Articles
Advertisements/news papers
Media releases
Newsworthy
Photographs
Poster Competition
Poem competition
Open Days
School Quizzes
Talkback shows
Community plays

6. Characteristics of different media
RADIO TV
PRINT
Sound only
Momentary
Immediate – on the spot reports easy with mobile phones
Broad coverage
Listeners turned off if bored
Cheap to produce
Easy to produce in multiple languages
Portable
Often personal and informal
Most understand spoken language well
Good for music and entertainment
Both visual and sound
On the spot reports possible if equipment is available
Holds attention well
Language skills not so important
Expensive to produce
Expensive to buy
Limited local programming
Local programmes are popular
May only reach urban areas
Visual only
Can’t report instantly
Circulation limited geographically
Good for complex or detailed information
Can be read several times; can refer back
More formal than radio
Readers scan articles and choose what to read

7. Using Technology (email, websites, social networking)

8. Some tips for communicating CC
Understanding the issues and concepts before communicating to others
Better able to explain
Build on people’s knowledge base and experience
Plain language

9. Some tips for communicating CC
Clear, accurate and simple message with local examples
Impacts on livelihood
Food security
Safety at sea
Diseases
Building resilience through managing the marine ecosystem
Connect with current events

10. Some tips for communicating CC
Link CC with environmental and social issues
High dependence on fish products for protein
Low capacity to adapt to change due to comparatively small or weak economies
Social, cultural and traditional aspects limit people’s adaptive capacity i.e. caste, religion
Environmental changes affect people differently and through interactions with social factors

11. Some tips for communicating CC
Doable and realistic
Anticipate and respond to change
Minimize and recover from the consequences of change
Take advantage of new opportunities arising from change

13. Some tips for communicating CC
Build on from existing CBFM, CEAFM, CBRM initiatives and processes

14. Moving forward Communication plan
Culture/Traditional protocols and knowledge
Glossary of Technical Terms
One Team Approach
Resource sharing/Implementation