1. Academics for Development – Alain van Audenaerde
IMPACT CASE DAY
Academics for Development – Alain van Audenaerde

2. DUVEL MOORTGAT Quality brewers since 1871
Fourth generation of the Moortgat family
Breweries: Duvel, Vedett, Chouffe, Liefmans, Maredsous, De Koninck, Ommegang, Boulevard, Firestone Walker, Bernard
Winner of several prestigious beer awards, such as a gold medal at the World Beer Awards 2016
Operative in 8 countries
Turnover 2017: € 429 million
Annual production: 1.8 million hectoliters of specialty beers
DUVEL MOORTGAT

3. CURRENT INITIATIVES
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4. CASE STUDY AWARENESS CSR Environment
Based on Duvel Moortgat’s current initiatives regarding sustainability that still have a rather low public perception, what can Duvel Moortgat do in Belgium to raise awareness about its environmental initiatives?
Recommend specific ideas such as the choice of media channels, events, website,…
Draw up the necessary communication budget to achieve this. (max 25,000€)
Keep in mind a sustainable approach when implementing your ideas
CASE STUDY

5. CASE STUDY AWARENESS CSR Responsible drinking
How can Duvel Moortgat make young people / students, who are part of their target group, more aware of responsible drinking, more specifically for the “Don’t drink and drive” (DD&D) campaign?
Find an awareness-creating initiative on this issue, going beyond the “enjoy sensibly, drink responsibly” label on packaging and bottles. Make sure you take Duvel’s product characteristics and brand positioning / perception into account when working on the thematic / substantive content.*
Link your initiative to an affordable after-party mobility alternative** that can be elaborated on Flemish level, preferably with partners such as the government, other brewers, companies, educational institutions, …. ***
CASE STUDY
* For example, the brand ‘Absolut Vodka’ would ask for a different approach, although the objective is the same.
** Take a look at foreign examples:
***
(BOB campaigns of the federation of Belgian brewers, beloofd.be, responsible young drivers,…)

6. YOU NOW HAVE 2 HOURS TO FIND YOUR PERFECT SOLUTION!
GOOD LUCK!
YOU NOW HAVE 2 HOURS TO FIND YOUR PERFECT SOLUTION!