1. Customers and Consumers
Jeopardy
Definitions
Customers and Consumers
4 P’s and 2 C’s
+ Push and Pull
Product Life Cycle
Other….
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Final Jeopardy

2. $100 Question from Definitions
A system for measuring the obvious
characteristics that categorize people.

3. $200 Question from Definitions
A system for measuring consumer
beliefs, opinions, and interests.

4. $300 Question from Definitions
Alderfer, Maslow, and Thorndike are
all examples of what?

5. $400 Question from Definitions
Money paid by a manufacturer to a retailer for space to display a product.

6. $100 Question from Customers and Consumers
The person who uses a product or service.

7. $200 Question from Customers and Consumers
The person who buys
a product or service.

8. $300 Question from Customers and Consumers
Is the consumer of a product always
the same as the customer? Give 2
examples to illustrate your answer

9. $400 Question from Customers and Consumers
Why do marketers appeal to parents
or guardians, the gatekeepers for
children, as well as to the children
themselves

10. $100 Question from 4 P’s and 2 C’s
What do the 2 C’s stand for?

11. $200 Question from 4 P’s and 2 C’s
What is a push strategy?
Give an example to illustrate

12. $300 Question from 4 P’s and 2 C’s
What is a Pull Strategy? Give an example to illustrate

13. $400 Question from 4 P’s and 2 C’s
What are the 4 P's of marketing? Briefly explain each.

14. $100 Question from Product Life Cycle
What are the 5 steps in the
product life cycle in order?

15. $200 Question from Product Life Cycle
____ A stage in the product
life cycle where early
adopters play a large role.
____ A stage in the
product life cycle where marketers
may remove a product altogether.

16. $300 Question from Product Life Cycle
Compare the length of time a
trend typically lasts with that
of a fad? Give an example to
Illustrate your answer

17. $400 Question from Product Life Cycle
If a product reaches the decline stage in the product life cycle, is it doomed, why or why not

18. $100 Question from Other What is the difference between
a need and a want?

19. $200 Question from Other Explain what the two short forms,
B2B and B2C, mean

20. $300 Question from Other What is a target market? Use an
example to illustrate your answer

21. $400 Question from Other Who are the “baby boomers”
and why are they an important
target market for marketers?

22. Final Jeopardy
Describe each stage in the product life cycle and give an example of a product you feel is at each stage