1. Session 5.2. Step 4.c. Reporting
TST
WFP Markets Learning Programme
Trader Survey Training

2. Trader Survey Training
Learning Objectives
By the end of this session, participants should be able to:
Identify the key components of the market analysis report
Describe the attributes of an effective market analysis report
WFP Markets Learning Programme
Trader Survey Training

3. Nine Principles guide “The Four Step Approach”
Step 1: Formulation of assumptions
Step 2: Establishing field survey parameters
Step 3: Elaboration of a survey plan, questionnaires and training
Step 4: Supervision, analysis & reporting
WFP Markets Learning Programme
Trader Survey Training

4. Trader Survey Training
Step 4: Supervision, analysis & reporting
Reporting
Supervision of field work
Analysis
Step 4.C.
Step 4.A.
Step 4.B.
WFP Markets Learning Programme
Trader Survey Training

5. Trader Survey Training
Step 4.C.
Reporting
To inform decision-making:
Get the analysis right AND convey message via clear report with Executive Summary & presentation of conclusions
WFP Markets Learning Programme
Trader Survey Training

6. Trader Survey Training
Step 4.C.
Reporting
To inform decision-making, analysis must be:
sound, credible, clear, comprehensible, practical
timely & relevant re: issues decision-makers must deal with
presented in right format & channelled to decision-makers
communicated effectively
WFP Markets Learning Programme
Trader Survey Training

7. Who are the end-users of our market analysis?
Step 4.C.
Reporting
“Communicate effectively”: Know your audience.
Who are the end-users of our market analysis?
WFP Markets Learning Programme
Trader Survey Training

8. Trader Survey Training
Step 4.C.
Reporting
Essential Need:
integrate TS results into the main FS assessment report
avoid stand-alone reports
Work with FS team leader to ensure s/he grasps key findings and impacts
WFP Markets Learning Programme
Trader Survey Training

9. Trader Survey Training
Team Exercise 5.2.
Prepare Presentations for WFP senior managers and other stakeholders:
Main objectives
Key questions (upon which you developed your analysis plan)
Methodology (e.g. type of assessment tool & techniques)
Analysis (i.e. key findings by FS dimension: availability; conditions of purchase & sales; market response)
Response recommendations
You will have15 minutes for presentation and Q&A.
WFP Markets Learning Programme
Trader Survey Training

10. Trader Survey Training
Team Presentations
Present your market analysis and report to WFP senior management. You should present the following:
Main objectives
Key questions (upon which you developed your analysis plan)
Methodology (e.g. type of assessment tool & techniques)
Analysis (i.e. key findings by FS dimension: availability; conditions of purchase & sales; market response)
Response recommendations
Plan on about 15 minutes for your presentation and for Q&A from plenary.
WFP Markets Learning Programme
Trader Survey Training