1. The Communication Imperative
Ethical reflections on social media and government

2. The Starting Point
“Any discussion on the formation, implementation and refining of an ethical society begins with the ability of that society to communicate fundamental needs, hopes, fears, pains and joys”

3. The Problem is
Issue 1: The scale of current communication limits government and elected representatives’ ability to engage meaningfully with those they are meant to serve
Issue 2: The complexity of current social and political debate demands solutions to ensure clarity, accuracy and understanding

4. Deconstruction and Broadcast are easy

7. Construction and Engagement are hard

9. The Solution must include
Element 1: Facilitation of meaningful communication at scale
Element 2: Inclusion of full range of societal actors
Element 3: Provision of content identifying needs and solutions
Element 4: Creation of trust between all actors within 3D social landscape

10. Our Approach Network Mechanism
Reduces response time, simplifies “inbox”
Provides marketplace, clarifies and delivers audience

11. Text Response

12. Video Response

13. Scale Must work at highest levels Must work at lowest levels
Must be 100% transferable across social geographies
Must be able to plug into any democratic government

14. Essential Consideration
Technology, innovation and web-based tools
Strengths: creating efficiencies and facilitating wide scale
Weaknesses: creating empathy and facilitating deep scale

15. What we’ve seen
Diffusion has a tendency to inflame: We can’t expect that web 2.0 tools can do more than the printing press, radio or television did.
Engagement matters: We can hope that multi-way communication at scale can bring added value to a society, but not to the point we would like
Online is ok, face to face is better: The key is finding a way to bridge the online and offline as this is where empathy and understanding happens