1. ANOC Marketing & New Sources of Finance Commission Report
29 November 2018

2. Summary of Results from 2018 Marketing Seminars
2 Entry level seminars
1 Intermediate seminar
1 Advanced seminar
149 of 206 NOCs participated
Approximately 75% of all NOCs

3. Year Three of the Program
Focus on brand-building, servicing sponsors, increasing activations and leadership training
Format – combination of presentations, workshops and interactive sessions
Feedback continues to be very positive from all levels

4. Suggested Future Topics
Improving NOC presence on social media platforms
Working more effectively with RHB’s and the Olympic Channel
Athlete engagement
Engaging with TOP sponsors at a local level

5. TOP Program Update Allianz newest TOP sponsor/TOP X from 2021-2024
TOP IX ( ) = 14 companies
TOP X ( ) = 8 companies
TOP XI ( ) = 4 companies
TOP XII ( ) = 2 companies
Leveraging the relationship with TOP sponsors addressed in each of the four seminars

6. New Marketing Initiatives by Panam Sports
Focused resources on securing sponsorship across a multi-year spectrum of events – not just the Pan American Games
Atos and LATAM are the first two partners
Potential opportunity for other Continental Associations

7. Czech Republic Olympic Festival Program
XXIII Olympic Winter Games
Presentation at the ANOC General Assembly
Tutorial to be issued for potential utilization by all NOCs

8. ANOC World Beach Games
NBC commits to 48 hours of coverage in the U.S. market
Agreement signed with funding partner
Operational progress