1. How big is the business of sports?
According to an infographic published by the NPD Group in 2017, the sports industry is now a $420 billion market! That figure represents 6% growth over the results of the previous year’s study.

3. Questions for classroom discussion:
What factors influence the growth of the sports industry?
According to this infographic, how many countries represent the majority of the world’s sport market? Why do you think that is? Do you think that will change? Why or why not?
Why might the data from this NPD report be valuable to marketers?