1. Technical Communication: Strategies for College and the Workplace by Dan Jones & Karen Lane
Chapter 16 Proposals
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

2. The Proposal-Writing Process

3. Planning Identify a need Propose a solution
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4. Researching Gather information about the problem and its background.
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5. Writing Unsolicited proposal Solicited proposal
Follow the guidelines in the textbook chapter
Solicited proposal
Follow the parameters defined in the Request for Proposals (RFP)
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6. Editing and Revising Edit and revise to make your proposal... concrete
complete
persuasive
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7. Producing the Proposal
Submit the proposal exactly as requested.
Submit the proposal by the deadline.
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8. Similarities and Differences between Unsolicited and Solicited Proposals

9. Unsolicited Proposals
Proposal Section
Background
Persuade the reader that there is a problem
Description of what is proposed
Persuade the reader that your solution will solve the problem
Methods
Plan for implementing your solution
Purpose
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

10. Solicited Proposals Proposal Section Purpose Background
Persuade the reader that you understand the problem and can solve it
Description of what is proposed
Specify that you will provide what is required in the RFP
Methods
Plan for implementing your solution
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11. Elements of a Proposal

12. Abstract Summarizes the problem or need
Gives an abridged version of your proposed solution
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13. Introduction Gives a general overview of what you want to do
Tells what the proposal contains
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14. Background on the Problem or Need
Reviews the problem that your proposal addresses
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15. Description of What is Proposed
Covers the specifics of what you plan to do
Presents the advantages of your proposed service, product, or solution
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16. Methods Section Shows how you will complete the project successfully
Discusses how the project will be managed
Specifies the responsibilities of all those involved
—Continued—
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17. Methods Section Provides precise details
Discusses how research will be conducted (if research is involved)
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18. Schedule Discusses how deadlines will be met
Includes a detailed schedule
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19. Qualifications Describe your credentials
Gives the credentials of your company (if appropriate)
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20. Budget Lists and explains any costs associated with the project
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21. Conclusion Reviews the proposal to ensure an appropriate conclusion
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22. Tips for Proposal Writing

23. Tips for Proposal Writing:
Don’t be afraid to submit a proposal if you have a good idea
Ensure that your proposal is worthwhile
Be sure your proposal is adequately focused
(––Continued––)
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

24. Tips for Proposal Writing:
Focus on your audience
Ensure that all team members contribute
Suit your proposal to the format
Review the literature on your subject
(––Continued––)
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

25. Tips for Proposal Writing:
Be sure that you are requesting enough funding
Give yourself plenty of time to do the work
Ensure that your proposal is persuasive
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.