1. Capacity building and peer learning for investment promotion and economic development Powered by ANIMA under EBSO MED Emmanuel Noutary, General Delegate ANIMA Investment Network

2. EBSO MED ACADEMY The Economic Development Masterclasses

3. The Economic Development Masterclasses
Objectives Improve the capacity of executives from economic development organisations in investment promotion and project management Create a network of high potential executives from these organisations to build sustainable relationships among them Support trainees (fellows) in developing a project for improving the services and strategy of their organization Implementing partners ANIMA Investment Network coordination with expertise from academy, investment promotion experts, Business France, Enterprise Greece, Enterprise Greece, CEI Piemonte (Italy), Promos (Italy), and host countries

4. The Economic Development Masterclasses
Target audience
C-Level executives of economic development organisations based in the Mediterranean countries
Selected based on their profile, motivation and on the commitment of their organization
Format
Curriculum of 4 seminars taking place across the EU-MED countries, including benchmarking visits in each location
18 min. fellows per curricula + guests (10 max)
Lecturers from peer organisations, experts and academy
Impact
Fellows awarded a university certificate by developing a project for their organization (new service, strategy, organization, etc.)
Conditions
100% travel, accomodation, logistics and expertise covered by organisers
Cost sharing fees apply to fellows and host organisations

5. TEDM Curricula
C1. Facilitating inward investment / Rationale for Foreign Direct Investment
Creation of joint-ventures
Technology transfer agreements
Organisation of sub-contracting
Industrial zones, free zones etc.
Buildings, offices, real estate grants
Module A. Context and stakes
Local training programmes for qualified personnel
Macro-economic aspects of FDI (world-wide, in the Mediterranean)
Industrial restructuring and take-over opportunities
Rating of Med countries (country risk)
Opportunities for the region/ SWOT
C2. Territorial marketing: structuring and promoting an attractive ecosystem
Privatisation/PPP/BOT programmes
Links between FDI and export (internationalisation of flows)
EU-Med association agreements and their impact
Module B. Building a favourable business environment for investment
Module E. Strengthening the institutional framework
Competitiveness rankings (Doing Business, IMD, WEF etc.)
Investor’s site selection criteria
Political and social stability
What is expected from an investment promotion agency
Legal framework
Pillars of the investment promotion strategy: strategy, institutional framework, services
Protection of the investor
Mandates and governance of the investment promotion agency
Taxation, repatriation of profits
Organizing clear links with stakeholders and regional partners
Social legislation
IPA Management and staff
Training of the workforce
IPA management tools
Venture capital and SME nurturing
Importance of partnerships
Real estate, infrastructure and "utilities"
Facilities offered to executives (living conditions, int’al schools, culture)
Module F. Defining the territorial marketing strategy
Sectoral regulations for project approval
Comparative advantages of the country and its investment sites
Perception vs. reality: image conveyed by media and professionals
Module C. Facilitating investment and exchanges
The territorial marketing tools
Location criteria for investors
Analysing strengths, weaknesses, competition, threats and opportunities
Importance of qualitative factors (personal experience and links, confidence, political stability of the system, consistency of speech vs. reality)
Benchmarking the location
Building a value proposition
Discrepancies between the "official" framework and local practices
Bureaucracy, red tape, other obstacles
Module G. Leverage on the innovation ecosystem
Technical barriers to commercial exchanges, freight transit conditions etc.
Standards and qualifications
Why innovation?
Presentation of the ecosystem components
Module D. Support to investors
Maturity of MENA innovation
The role of public sector
Grants and financial aids
Embed FDI and SMEs in the innovation ecosystem
Tax exemptions
Company creation: start-ups, business incubators, micro-credit, capital funds
Module H. The communication strategy
Company law
Preliminary research (image, communications and media plan)
Graphic charter and textual identity
How to sell a country, a site, a sector?
Examples of messages or campaigns developed by the IPAs
Crisis management (how to provide a good image in a troubled environment?)
Examples of offers for a project

6. TEDM Curricula
C3. Organisation for detection and follow-up of investment projects
C4. Project development and management: cooperation and fund raising
Module M. Cooperation funding: opportunities for territorial change
Module I. Building a strategy
Donors overview
National Development Plans and FDI policy
EU programmes and projects
Identifying most promising sectors
The project cycle
Importance of sustainable FDI
Formulating a concept note and a project proposal
Setting priorities and goals
Evaluation and watch on funding opportunities
Key elements of the investment promotion strategy
Case studies and group work
KPIs, budget allocation, defining staff skills
Impact assessment of projects
Module N. Diagnostic: transform a territorial challenge into a project idea
Performance review and annual report
Cooperation project
Management tools
Identifying, collecting and analysing datas
Drafting and analysing problems
Module J. Investment generation
Selecting a strategy and drafting an action plan
Investment generation tools
Case studies, group work and role play
How to organize an economic intelligence service
Module O. Designing and managing a project that match the objectives
Investor targeting techniques
Build a relationship with the investor
The logical framework
Due diligence, economic and financial analysis of a project
Programming projects : resources, time and sequences
The coordinator role
Module K. Facilitation of investment projects
Administrative and financial management
Support the action through communication
What kind of services is the investor expecting?
Building the investment project facilitation process
Investment projects management
Module P. Assessing the project impact and capitalisation
Project’s coordination
Evaluation criterias
Site visit preparation
Planning and conducting an evaluation
Preparing the contract (exchange of letters, contract)
Drafting an evaluation report
Success stories media communications  
Sharing results and adopting recommendations
Capitalising and sharing knowledge
Module L. After-care
Data on extensions (brownfields) vs. creations (greenfields)
Transferring TEDM Project development and management curricula to professional environment
Follow-up methods for prospects and projects (databases, etc.)
The importance of nurturing companies after investment
Cultural differences (e.g. Asian investors, Europe, US companies etc.)
The after-sales service (information, news, facilitation, “clubs” for existing investors, taking care of expatriate families)

7. EBSO MED MANAGEMENT EXCHANGE AND TECHNICAL ASSISTANCE Peer learning programme

8. Peer learning programme
Concept Bilateral technical exchange or knowhow transfer between EU and MED economic development organisations. Target Pairs of partners are selected based on their joint project, their motivation and on their commitment to capitalise on the knowhow transfer Implementing partners ANIMA Investment Network, Agence de l’Oriental (Morocco), AWEX (Belgium), Business France, Enterprise Greece, IED (Greece), CEI Piemonte (Italy), INSME (IT), Promos (Italy) Conditions 100% travel, accomodation, logistics and expertise covered by implementing partners Cost sharing fees apply to beneficiaries

9. Peer learning programme
P1. Management exchange
Objective
The Management exchange programme aims at facilitating preliminary exchanges between two organisations prior to a cooperation initiative (exchange of experience, joint project, or technical transfer).
Compensation of the cost of expertise of 6000€ (<> 15 days and includes all office and logistic costs related to sharing the expertise to the beneficiary) ;
Covering of the travel and accommodation costs of the experts (up to 2000€);
Beneficiaries
Quality control and support to the beneficiary to manage the expert all along the process.
The exchange programme benefits to economic development organisations from the South Mediterranean Countries.
Organisations from the South Mediterranean as well as any other countries can participate as experts.
Description
The programme offers the following support:
The follow up envisaged. 
Matching with appropriate peer expert organisation, depending of the needs expressed;
Compensation of the cost of expertise of 2000€ (includes all office and logistic costs related to sharing the expertise to the beneficiary) ;
 P3. Peer technical assistance
Covering of the travel and accommodation costs of the beneficiaries (up to 3000€).
Application process
The Peer technical assistance is a technical support provided by a peer organisation to another. It covers the implementation of a new service/ organisation/ tool within the beneficiary organisation.
Application should emerge from beneficiary organisations. Application forms must include:
The motivation for the exchange
It can be a follow up to the Management exchange or the Peer review.
Any peer organisation identified
The follow up envisaged.
P2. Peer review : technical diagnostic
The Peer review is a technical diagnosis delivered by a peer organisation to another. It can cover the general organisation of the institution or the analysis of a specific service or directorate.
Compensation of the cost of expertise of 12000€ (<> 30 days and includes all office and logistic costs related to sharing the expertise to the beneficiary) ;
The commitment to implement a sustainable change within the organisation as a follow up.

10. Thank you