1. BRANDING Presented by Kimberly Stevens MODULE XII
Independently owned and operated

2. BRANDING Branding NPI/GPI Branding yourself as an expert Lunch-n-Learn
New agent classes
Continuing Education for your realtors

3. Branding materials, web and social media

5. ?’s to help you develop your BRAND
Why should someone use your company? Should customers pay more to use your company? How do you differ from your competitors? Does your company have the best inspectors? Does your company provide the best service? Is your company large enough and flexible enough to work customers in on short notice? Are you giving customers a reason to use your services?

6. Position your company for branding
There are generally three ways to position your company: Quality: Rolls Royce or Mercedes Benz are examples of premium automobiles Service: Chic Filet consistently ranks high is customer service and satisfaction Lowest price: Wal-Mart and Big Lots compete on lowest price Be clear about your brand and where you position your company. National Property Inspections, Inc. suggests you never compete on lowest price but compete on best service and best quality.

7. What Makes NPI Unique?
Computer generated report with digital photos w/summary printed onsite
Report ed to Realtor and client at the end of the inspection
$1,000,000 E&O policy with Realtor referral protection
Free Wi-Fi Hotspot created during inspection – Bring your computer
Free/Discounted Security System provided by a national company
Free Basic Home Systems Manual
Free 90 day Limited Home Warranty
Free Termite Inspection and Letter
Free Appliance Recall Check
Free De-winterization with full fee home inspection
Free Pre-inspection “Buy with Confidence” yard sign
Free Pre-listing Re-inspection
200% Satisfaction Guarantee

8. Book Lunch & Learns
1) Ask Broker in person or in an if you can hold one 2) Lunch; sub sandwiches, Chinese food or pizza, bags of chips and bring a cooler with water bottles and cookies 3) Provide a space agents get to spend time with you and see you as a kind, trustworthy and professional expert.

9. Benefits of Lunch and Learns
Time to start and __________________with agents
Brokers see you as an educator for their team
Agents are more likely to give you referrals
Become a part of the________________ in the office

11. Requirements for agent CE credits
Each state has different requirements. You may use the presentations in any way you choose; however, if you are trying to get CE credits for your classes:
Read all the information available in the CE folder for your state.
2) Call Bill Erickson at , Ext. 19. He can provide you with additional forms you may need and specific rules you must follow.

12. Booking CE Courses ________________________to promote your CE Class
Familiarize yourself with room and tech for class
Have agents confirm their attendance
Practice____________and______________ out loud, video tape yourself, review and redo
Determine snacks and drinks to bring
Print certificates to hand out to agents, bring give-aways

14. Book and host new agent classes
Contact Brokers and let them know you are willing and available to teach a class or one to one with new agents:
How to choose and qualify an inspector (insurance etc.)
How to read and review reports, different types to expect
Red flag items to watch for and avoid in house hunting
How to prepare sellers and their homes for inspections
How to prepare buyers for inspections and expectations
Inspectors shouldn’t offer purchase or negotiation advice

15. Benefits of new agent classes
Time to start_________________________ with agents
Brokers see you as an educator for their team
New agents are not typically loyal to anyone yet
New agents are more likely to give you referrals

16. Questions, answers & share time
Thank You!
Questions, answers & share time
Contact Kimberly Stevens with questions or to discuss your strategy
Calls Mon-Thurs
Text or me anytime! 