1. Presentation to the Environmental Concerns Committee Charlotte Chamber
March 2008

2. What is the Problem?
Eight local counties violate the national standard for ozone – “non-attainment”
Violation of air quality standards
Puts federal transportation funds at risk
Complicates regional efforts to attract and retain the best employers and employees
Negatively affects our health
Makes permitting difficult for industry

3. What’s Causing It? 6%
14%
24%
55%

4. Purpose
To test what organizational approach and implementation elements and methods will produce quantifiable reductions in ozone-forming pollutants
Determine the effect of CEO/Designee commitment to a program on employee participation

5. 2006 Goal: To secure participation by 50 of the largest companies in the 8-county Metrolina Region
52 Employer Partners
56,283 Employees Reached
Recruitment by business leaders and Top/Down corporate support were critical to success

6. 2007 RESULTS - Expansion Outcomes 30 New Partners
20,000 New Employees Reached
Secured Partners in all 8 counties.

7. 2006 Goal: To encourage worksite/employee participation
2,821 Commuters reporting commute type (5%)
9000 New alternative trips reported

8. 2006 Goal: To motivate employers to change their business practices to lower emissions.
Operational programs made important contributions to the pollution reduced and provided a necessary option for many businesses

9. 2007 RESULTS – Commute Reductions
More than tripled the vehicle miles reduced already!
Over 75,000 trips have been avoided in ’07

10. Conclusions
CAW succeeded as a pilot program, demonstrating what organizational approaches and implementation elements work
CAW generated a high degree of enthusiasm and business support
CAW motivated people and businesses to alter behavior
CAW achieved quantifiable emission reductions

11. CAW 2008 Continue to apply what was learned
Maintain continuity of the partnership between government and business
Build on the momentum of 2006 and 2007
Sustain and grow business support base, maintaining 88 companies and recruiting additional companies
Target operational emission reduction opportunities
“Privatize” Clean Air Works! in 2008, developing a business-led program