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1 Copyright © Houghton Mifflin Company. All rights reserved.
Essential Questions What is public opinion? What is the purpose of polling? Discuss the basic elements of polling and explain how polling reflects the attitudes of people generally. What is political socialization and how are we socialized? Explain the political ideologies? Copyright © Houghton Mifflin Company. All rights reserved.

2 Copyright © Houghton Mifflin Company. All rights reserved.
What is Public Opinion? Public opinion: How people think or feel about particular things Not easy to measure The opinions of active and knowledgeable people carry more weight Copyright © Houghton Mifflin Company. All rights reserved.

3 Copyright © Houghton Mifflin Company. All rights reserved.
How Polling Works Pollsters need to pose reasonable questions that are worded fairly They have to ask people about things for which they have some basis to form an opinion Copyright © Houghton Mifflin Company. All rights reserved.

4 Copyright © Houghton Mifflin Company. All rights reserved.
Random Sampling Random sampling is necessary to insure a reasonably accurate measure of how the entire population thinks or feels For populations over 500,000, pollsters need to make about 15,000 phone calls to reach 1,065 respondents, insuring the poll has a sampling error of only +/- 3% Copyright © Houghton Mifflin Company. All rights reserved.

5 Copyright © Houghton Mifflin Company. All rights reserved.
How Opinions Differ Opinion saliency: some people care more about certain issues than other people do Opinion stability: the steadiness or volatility of opinion on an issue Opinion-policy congruence: the level of correspondence between government action and majority sentiment on an issue Copyright © Houghton Mifflin Company. All rights reserved.

6 Political Socialization
Political socialization: the process by which personal and other background traits influence one’s views about politics and government Family: Party identification of your family is absorbed, although children become more independent-thinking with time Religion: Families form and transmit political beliefs through their religious tradition Copyright © Houghton Mifflin Company. All rights reserved.

7 Copyright © Houghton Mifflin Company. All rights reserved.
The Gender Gap Men have become increasingly Republican since the mid s Women have continued to identify with the Democratic Party at approximately the same rate since the early s This reflects attitudinal differences between men and women about the size of government, gun control, social programs, and gay rights Copyright © Houghton Mifflin Company. All rights reserved.

8 Copyright © Houghton Mifflin Company. All rights reserved.
Table 7.3: The Gender Gap: Differences in Political Views of Men and Women Copyright © Houghton Mifflin Company. All rights reserved.

9 Copyright © Houghton Mifflin Company. All rights reserved.
Education From 1920s through 1960s, studies showed a college education had a liberalizing effect, possibly because of exposure to liberal elites Contemporary college students’ opinions are more complicated Copyright © Houghton Mifflin Company. All rights reserved.

10 Table 5.3: The Changing College Student
Copyright © Houghton Mifflin Company. All rights reserved.

11 Figure 7.1: Generational Gaps on the Issues
Insert table 5.3 Survey by Washington Post/Henry J. Kaiser Foundation/Harvard University, August 2-September 1, 2002, as reported in Elizabeth Hamel et al., "Younger Voters," Public Perspective, May/June 2003, p. 11. Copyright © Houghton Mifflin Company. All rights reserved.

12 Copyright © Houghton Mifflin Company. All rights reserved.
Social Class Social class: ill-defined in U.S., though recognized in specific cases (e.g., truck drivers and investment bankers) Social class is less important in the U.S. than in Europe; the extent of cleavage has declined in both places Copyright © Houghton Mifflin Company. All rights reserved.

13 Copyright © Houghton Mifflin Company. All rights reserved.
Race and Ethnicity Similarities and differences between blacks and whites are complex, but there is some evidence that they may be narrowing Latinos tend to identify as Democrats, though not as strongly as African Americans Copyright © Houghton Mifflin Company. All rights reserved.

14 Table 7.4: African American and White Opinion
Insert table 7.4 (formerly 5.4 in 9e) Copyright © Houghton Mifflin Company. All rights reserved.

15 Table 5.5: Changes in Racial Opinion
Copyright © Houghton Mifflin Company. All rights reserved.

16 Copyright © Houghton Mifflin Company. All rights reserved.
Regional Differences White southerners were once more conservative than other regions regarding aid to minorities, legalizing marijuana, school busing, and rights of the accused Southerners are now significantly less Democratic than they were for most of the 20th century Copyright © Houghton Mifflin Company. All rights reserved.

17 Figure 5.1: Whites in the South Leaving the Democrats
Source: ICPSR National Election Studies, Cumulative Data File, Copyright © Houghton Mifflin Company. All rights reserved.

18 Copyright © Houghton Mifflin Company. All rights reserved.
Political Ideology Political ideology: a more or less consistent set of beliefs about what policies government ought to pursue The great majority of Americans do not think ideologically People may have strong predispositions even if they do not satisfy the condition of being “ideological” Copyright © Houghton Mifflin Company. All rights reserved.

19 Figure 7.3: Ideological Self-Identification
Insert figure 7.3 (formerly 5.2 in 9e) The American Enterprise (March/April 1993): 84, Robert S. Ericson and Kent L. Tedin, American Public Opinion (New York: Longman, 2001), 101, citing surveys by CBS/New York Times. Copyright © Houghton Mifflin Company. All rights reserved.

20 Liberals and Conservatives
Economic policy: liberals favor jobs for all, subsidized medical care and education, increased taxation of the rich Civil rights: liberals favor strong federal action to desegregate schools, hiring opportunities for minorities, and strict enforcement of civil rights laws Public and political conduct: liberals are tolerant of protest demonstrations, favor legalization of marijuana, and emphasize protecting the rights of the accused Copyright © Houghton Mifflin Company. All rights reserved.

21 Table 7.6: How Liberals and Conservatives Differ
Insert table 7.7 (formerly 5.7 in 9e) Copyright © Houghton Mifflin Company. All rights reserved.

22 Liberals and Conservative
Pure liberals: liberal on both economic and personal conduct issues Pure conservatives: conservative on both economic and personal conduct issues Libertarians: conservative on economic issues, liberal on personal conduct issues Populists: liberal on economic issues, conservative on personal conduct issues Copyright © Houghton Mifflin Company. All rights reserved.

23 Table 7.7: Policy Preferences of Democratic and Republican Voters
Copyright © Houghton Mifflin Company. All rights reserved.

24 The Political Spectrum
•What is a ……. Radical Liberal Moderate Conservative Reactionary Copyright © Houghton Mifflin Company. All rights reserved.

25 The Political Spectrum
Issues to be focused on: HUMAN NATURE LAW & ORDER WORLD VIEW ECONOMICS GENERAL VIEWPOINTS

26 The Conservative HUMAN NATURE Conservatives tend to be pessimistic about human nature LAW & ORDER Conservatives stress law & order over personal civil rights and liberties; believe morality needs to be regulated to ensure safety; pro death penalty; mandatory sentences for certain crimes; prison=punitive WORLD VIEW Conservatives tend to be isolationists; worry about home front before anyone else; anti U.N.; strong military and defense (“peace thru strength”) ECONOMICS Conservatives support economic freedoms, laissez faire policies, pro business, and supply side economics; minimal taxes; LESS GOVERNMENT GENERAL VIEWPOINTS Conservatives stress traditional family values, supports private schools, supports INDIVIDUAL rights over group rights

27 The Liberal HUMAN NATURE Liberals tend to be optimistic about human nature and its potential LAW & ORDER Liberals promote GROUP civil rights and GROUP liberties over order in society; affirmative action; against government regulating morality; anti death penalty; PRISON=REHABILITATE WORLD VIEW Liberals tend to be internationalists, working to aid human suffering globally; pro U.N.; NEGOIATE TO SOLVE PROBLEMS ECONOMICS Liberals support government intervention in economic affairs to ensure equality, pro laborer; taxation used to support programs and redistribute wealth; MORE GOVERNMENT GENERAL VIEWPOINTS Liberals support environmental programs; separation of church/state; supports government intervention

28 The Moderate The Moderate takes no definitive position on any issue
Moderates pick and choose their viewpoints Tend to be independent in their political perspectives

29 The Radical Desires immediate, progressive (new) change (violent if necessary) Desires ultimate sense of equality (everyone is the same) Government can be the instrument that ensures that equality among all

30 Libertarian Believes in ultimate individualism
Believes in minimal government intervention- Minimal taxes, minimal govt regulation Government control of the economy should be minimal. As long as actions do not harm others, they should be legal.  Freedom and rights cannot be compromised

31 The Reactionary Desires immediate, retrogressive change (violent if necessary) Extremely racist, xenophobic, and isolationist

32 Copyright © Houghton Mifflin Company. All rights reserved.
Political Elites Political elites: those who have a disproportionate amount of some valued resource Elites influence public opinion by framing issues and stating norms But elite influence only goes so far; they do not define problems that are rooted in personal experience Copyright © Houghton Mifflin Company. All rights reserved.

33 Shaping public opinion
Copyright © Houghton Mifflin Company. All rights reserved.

34 Copyright © Houghton Mifflin Company. All rights reserved.
Essential Questions What is public opinion? What is the purpose of polling? Discuss the basic elements of polling and explain how polling reflects the attitudes of people generally. What is political socialization and how are we socialized? Explain the political ideologies? Copyright © Houghton Mifflin Company. All rights reserved.

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