1. Review your homework Green pen using the mark scheme
Please add a mri (my response is) comment

2. Starter for 5

3. Attitudes – Book 1 pg 164

4. How is that attitude formed?

5. Home learning - Essay
You play in a team that is is a lower division than your opponents in the next round of the FA cup.
One of your team mates is doubtful that your team will win.
Using the information about persuasive communication, write notes on how you would persuade your team mate that it is possible to beat that team.
Cue cards and summary pages for all sections

6. Outcomes Define and describe an ‘attitude’
Discuss the influences on formation of an attitude and influences on behaviour
Explain how you can change attitudes through cognitive dissonance and persuasive communication

7. Definitions for attitude
Can be positive or negative
Stable or enduring
Focused on an item or situation
Subjective, evaluative or based on beliefs
‘what you think about something’ It’s an opinion

8. Components of Attitudes – Triadic Model
Cognitive
The information that you have about the object which contribute to your beliefs.
Affective
Your feelings about the object. Helps to determine the direction of your predisposition for behaviour.
Behaviour
Your intended behaviour toward the object.

9. THE TRIADIC MODEL – CAB
COGNITIVE
BEHAVIOURAL
AFFECTIVE

10. Triadic Model What is the triadic model? Who devised it?
Examiners tip: Marks are often lost because candidates are not able to discuss an attitude in terms of its components.

11. The Triadic Model of Attitudes
According to this model our beliefs are formed through past experiences and what we have learned from others.
Behaviour may not always be consistent with attitude (i.e. fitness training).
A person is likely to behave in a way that reveals their attitude.

12. Attitudes and Behaviour
La Piere (1934) took a Chinese couple to dinner in 251 restaurants in the USA. They were refused service at one establishment. After a short period the author wrote and asked if the restaurants would serve Chinese people - 92% said “no”.
This demonstrates an inconsistency between attitude and behaviour.

13. The social norm
If the attitude of those around a person is positive, it is likely that they will also develop a positive attitude.
For example, if a group of girls have positive attitudes about participating in football, a new girl who joins their group is likely to develop a similar attitude.
In adolescence, peers have greater influence on attitudes than adults.

14. Why do they behave like this?

15. Where else? Past experiences Socialisation and Social learning Parents
Operant conditioning
Media
Role models
Any others?

16. CHANGING ATTITUDES
There are two ways of changing attitudes used particularly in sport. These are: -
Persuasive communication
Cognitive dissonance

17. Changing attitudes
Persuasive Communication - this is only effective if people listen to, understand, accept it, and retain it.

18. PERSUASIVE COMMUNICATION
An active, non-coercive attempt to reinforce, modify or change the attitude of others.
The Persuader
The person attempting the change (coach, team manager, teacher, captain)
The Receiver
The person whose attitude the persuader is trying to change
The Message
The quality of the message the persuader is giving

19. THE PERSUADER Their status with who they are communicating with.
Their popularity amongst the group they are communicating with.
Their credibility from past experiences of communication.
Their social and cultural background can affect their status and credibility if there is a wide difference.

20. THE MESSAGE The accuracy of the message – is it obviously correct?
Is the message stated with confidence and enthusiasm?
The clarity of the message – is the argument well constructed and logical?
Is the message factual, appealing to the receiver intellect?

21. THE RECEIVER Are they ready for the message? Can they understand it?
How strongly held is the current attitude, how persuadable is the receiver?
Are they motivated to change or open to the possibility?

22. SUMMARY
Although persuasive communication seems to be a common sense way of getting individuals such as elite performers to adopt more positive attitudes it can fail in the light of strongly held beliefs, this is where a more focused approach, such as one based on the ideas of cognitive dissonance theory can be more successful.

23. COGNITIVE DISSONANCE THEORY
Developed in 1957 by Festinger.
According to this theory, individuals like to be consistent in what they do, feel and believe.
This theory results in individuals having contradictory thoughts about something or someone which creates an attitude relating to the triadic model.

24. COGNITIVE DISSONANCE THEORY
Definition:
Tension resulting from having contradictory thoughts or beliefs about something or someone.
Eg: a rugby player might believe that aerobics is too ‘girlie’ so the coach tells him that some of the fittest people do it to improve stamina.
This attack on the player’s beliefs causes a change in attitude and the player now does aerobics to keep fit.

25. Attitudes summary
Attitudes cannot predict behaviour but do influence behaviour.
Attitudes are influenced by those around us.
Attitudes can be changed by persuasion and by creating cognitive dissonance

26. Home learning