1. Changing Behaviour
Attitudes

2. Objectives Understand what attitude is?
Describe what the triadic model of attitudes is
Understand how attitudes are formed and how they are effected
Understand why we need to form positive attitudes

3. What is an Attitude?
In pairs discuss what an attitude is and come up with a definition?
An attitude is a view held by an individual towards an attitude object
The view may be positive, negative or neutral
Makes a person act in a certain way towards the attitude object

4. Attitudes are specific not global (Gill 1986)
If a player has a problem with one referee in a
game, does this mean they have and attitude
with all officials?
Attitudes are specific not global (Gill 1986)

6. Prejudice Give me an example of prejudice? Emo’s Goth’s Skater’s
A value judgement of someone or something based on incomplete, inaccurate and stereotypical views
So why does this make it an attitude??
You will behave in a certain way towards the person or object you have the prejudice attitude against.

7. Multi-Dimensional
Attitudes are multi-dimensional, they are made up of:
Knowledge
Emotional feelings
Behavioural Intentions

8. Attitudes and Social Norms
What are social norms / socially acceptable?
Social Norms are:
Unwritten rules
Behaviours
Values
Beliefs/attitudes
When someone is accused of having a poor attitude it is because their
behaviour goes against social norms
Social norms are accepted through people approving the behaviours or disapproving of them
In turn this leads social acceptance or rejection

9. Attitude Components
Attitudes are made up of three components called the TRIADIC MODEL
Cognitive component – What we know and believe about the attitude object. E.g I understand and know training will help me get better and fitter
Affective Components – What we feel about the attitude object
E.g I like the feeling of being fitter and stronger for my matches
Behavioural Components – How we respond or intend to respond to the attitude object. E.g Work harder in training, plan extra sessions etc...
In pairs, come up with a full sporting example that includes all three components of the triadic model of attitudes

10. How attitudes are formed?
How have you formed your attitudes and prejudices?
Attitudes are formed by experience and learning
Peer Groups
Conditioning
Socialisation and Social Learning
Familiarity
Make notes from page 159 on each of the of 4 factors that influence attitudes, give a good sporting example

11. Forming a Good Attitude
Why should we try to adopt or from good attitudes?
A good attitude is a good predictor of behaviour
Is beneficial to the individual as leads to preferred to behaviours such as sportsmanship or dedication
Allow individuals to be accepted in small groups, in society and feel
valued because of preferred norms of attitude
Also known as Socialisation, learning values, norms and culture of that particular society

12. Measuring Attitude Observations
There are two main ways is which psychologist to determine the strength of an individuals attitude, they are:
Observations
Psychologists observe a performer, making notes of signs of and attitude
They look positive and negative responses
Could come in the from of:
Over arousal
Changes in body language - slumped posture, poor eye contact
Changes in physiological responses
Very hard to observe and can only give a general indication of an individuals attitude

13. Measuring Attitudes Questionnaires
Most common method and very easy to administer
Performer is asked a question about an attitude object and asked to say how they feel in relation to a scale (1 being hate it being really enjoy it)
Other methods involve asking performers to describe their thoughts and feelings towards the attitude object
Results are then analysed and an indication of a performers attitude is given

14. Problems As with any questionnaire or scale there are always problems:
Performer may give the answer that makes them look the best E.g lie!!
Performer may give the answer they think the questionnaire is looking for
Not all performers will understand the questions given or the scale used
Scales may be inaccurate
The way questions are phrased may change a performers attitude
Most attitude questionnaires are not sport specific, how can we interpret the results properly
Experience of the interpreter will determine the results

15. Changing an Attitude Persuasive communication Cognitive Dissonance
There is a general trend that certain types of attitude are important for an athlete to succeed, especially at a high level.
If these attitudes are not present then they may need to be changed.
There are two main ways:
Persuasive communication
Cognitive Dissonance

16. Persuasive Communication
The person attempting the change:
E.g, Coach, teacher
The Persuader
The Message
The Receiver
The person whose attitude the persuader is attempting to change:
E.g, Player. pupil
The quality of the message the persuader is giving

17. The Persuader Important factors to consider when being a Persuader:
Status – If a person has higher status than the receiver
(e.g coach) they are more like to persuade
Popularity – Role models or popular members of the team will make effective
Credibility – Linked to status, is the persuader trustworthy and given good advice in the past. Does the persuader have your best interests at heart?
Social or Cultural Background

18. The Message
The message must be:
Accurate – is what the persuader saying obviously correct?!?
Stated with confidence and enthusiasm (don’t over do it)
Clarity of the message – is the message well constructed and logical
Factual and logical - appealing to the receivers intellect
Emotional - appealing to the receivers feelings of loyalty, duty and responsibility

19. The Receiver Is the Receiver:
Ready for the message – can they understand the argument in terms of emotional, intellectual or educational development
Open to persuasion – how strong are there current attitudes held?
Motivated to change – are they open to the possibility of persuasion and a change.
What could happen if you push someone too hard??
This theory is very much common sense, it can fail if a receiver has to strong a belief in their attitude and is open to change

20. Cognitive Dissonance Dissonance = Lack of Consistency
A theory of changing attitudes
Individuals like to have consistent thoughts, feelings and behaviours
If they do something against these attitudes they feel dissonance
Closely linked to the triadic model
Copy down example from the book p.164 and then we will discuss

21. Evaluation
Cognitive dissonance is regarded as too simple and does not take into account individuals personality traits, motivations and consistency needs
They are both useful in understanding why we have negative attitudes
Helps you consider factors that need to be considered when altering and attitude
They both give you a range of strategies to help alter attitudes
Attitudes can not be changed over night!!!!
Not always going to be successful