1. Campus/Community Engagement Through Informed Deliberation: The NU Directions Experience Linda Major NASPA Strategies Conference – Alcohol Abuse Prevention & Intervention Boston, MA January 23, 2009

2. A Matter of Degree $700,000.00 five-year grant funded by the Robert Wood Johnson Foundation; $500,000.00 four-year extension Administered by the American Medical Association University of Nebraska-Lincoln one of 10 universities selected nationwide to pilot new strategies Evaluated by the Harvard School of Public Health Directed by a campus-community coalition Environmental approach Visible and vocal campus and community leadership

3. Resources Deep Change: Discovering the Leader Within, Robert E Quinn (1996) Building the Bridge As You Walk On It: A Guide for Leading Change, Quinn (2004) Change the World: How Ordinary People Can Achieve Extraordinary Results, Quinn (2000) The Speed of Trust, Stephen Covey (2007) The Art of Engagement: Bridging the Gap Between People and Possibilities, Jim Haudan (2008)

4. Level 3: The Participating Strategy Level 2: The Forcing Strategy Level 1: The Telling Strategy Level 4: The Transforming Strategy Robert Quinns Model of Four Change Strategies (2000) Rational persuasion; emphasis on facts Leveraging behavior; emphasis on authority Open dialogue; emphasis on relationship Transcend self; emphasis on emergent reality

5. Strategies in Action: Traditional AOD Prevention Alcohol & other drug education programs Peer education Epidemiology-driven reports Social norms marketing Level 1: The Telling Strategy

6. Strategies in Action: Traditional AOD Prevention Substance prohibition/control Zero tolerance policies Hospitality beverage control Increased enforcement efforts Adjudicating AOD-related behaviors Level 2: The Forcing Strategy

7. Emerging Strategies: AODV Prevention Campus-Community task forces and coalitions Public forums on AODV Broad stakeholder involvement in addressing issues Level 3: The Participating Strategy

8. A process where stakeholders are educated around a set of data and perspectives about a problem Perspective sharing broadens understanding for all stakeholders All stakeholders participate in collaborative problem-solving with new understanding of the issues Informed Deliberation

9. First step to transforming a community is transforming my own thinking as a leader Fundamental paradigm shift about the community and its issues –My understanding of the problem from multiple stakeholder perspectives –My vision and beliefs about the outcome of change –My collaboration with a broad range of others by identifying the talents, skills and interests they bring to the table –My comfort with chaos –A matter of integrity: clarifying my motivations and my own perspectives The Transformational Perspective

10. The Participating Strategy The Forcing Strategy The Telling Strategy TRANSCENDING FRAME Employing Quinns Perspectives to Create A Model of Community Organizing for AODV Environmental Change All three Strategy choices are viable when appropriate to the situation and objective The transcending frame enables coalition leaders and members to think broadly about collaborating between interests, recognizing the needs and concerns of others, and operating from a vision of abundant opportunity

11. Coalition Philosophy Focus efforts toward reducing high-risk alcohol consumption across undergraduate population, with a special emphasis on the first and second year View high-risk drinking as a shared responsibility Utilize an inclusive process, student participation essential Adopt a comprehensive approach incorporating both individual and environmental strategies

14. Using the Power of Data Police Reports/GIS Maps Student Self-Report Data Neighborhood Complaints Focus Groups Market Trends Student Retention Data Last Drink Data Anecdotes and Stories

15. Self-Reported Location of Consumption

16. 2007 Wild Party Density

17. 2007 Wild Party Dispatches by Day of Week

18. 2007 Wild Party Dispatches by Time of Day

20. Resident Roundtable Project Based on study circle process Organized meetings comprised of 5 – 10 neighborhood participants Meetings facilitated by Leadership Lincoln members Critical questions used to guide discussion Process moved participants from personal experience to multiple perspectives to strategy development Themes emerged that were common across neighborhoods –Physical environment –Safety –Attitudes and perceptions

21. Great Neighbors Campaign

22. University sponsored service projects Revise lease policies High profile campaigns Multiple enforcement strategies Share police reports with landlords Disorderly house citations to noncompliant landlords UNL Code of Conduct applied to off-campus violations

23. Wild Party Patrol Identify Locations GIS Mapping Posted Advertisements Coordination with UNLPD Dispatched Calls for Service Party House List-from prior complaints On view observations by officers

24. Tactics Undercover and Uniform up to 8 officers Sergeant Written Wild Party Guidelines Opportunity to eliminate problem If problem persists, make all possible arrests Evidence

27. Changing Attitudes and Perceptions Capture the story of the North Bottoms neighborhood within one 24-hour period surrounding the home football game using student photographs Morning. Noon. Evening. Night. We want to tell the entire 24-hour story of a neighborhood, its residents, and the impact of having the states flagship university and largest sports arena right next door. UNL students can enter as many as 12 photographs. A total of 24 photographs depicting different hours of the day will be chosen. Selected photographs will be part of a travelling exhibit throughout the UNL campus and in the Lincoln Community. Cash prizes will be awarded to the top three selections.

28. Resident Roundtable Project Student Code of Conduct –Maintaining a disorderly house –Selling alcohol without a license –Procuring for minors Increased Fines/Consequences Communication between LPD and Landlords Maintaining a disorderly house citation Contact with the citys Internal Liquor Committee and law enforcement Identified as problem oriented policing project Voluntary landlord intervention initiative

29. Disorderly House Citations 2004 – 2005

30. Lincoln Police Department Dispatches to Party Complaints 1999 – 2000 Academic Year 2000 – 2001 Academic Year 2007 – 2008 Academic Year City Wide108511031026 North Bottoms Neighborhood 6644 Clinton Neighborhood 775153 Northwest Team Area 216174184 Center Team Area 196186145 Neighborhood residents report an improved quality of life, significant decrease in wild party complaints and a positive collaborative relationship with area colleges and universities

31. Drinking Trend for All Students

32. Binge Drinking Rate 1997-2008

33. Primary Effects 1997-2008

34. Secondary Effects 1997-2008

35. High School and College Drinking Behavior 1997-2003

36. Suggested Reasons for NU Directions Success Coalition staff and members understood and appreciated community organizing and environmental management The focus remained on reaching consensus among stakeholders though meaningful dialogue Commitment to continuously scanning the environment for emerging trends and/or opportunities To accommodate the fluid environment, strategic plans remained flexible Coalition members took advantage of unanticipated opportunities to forward agenda Strategic use of communications critical to coalition success Full utilization of resources available on campus and in the community The coalition publicly celebrated positive change

37. Slide design © 2007, The Board of Regents of the University of Nebraska. All rights reserved. Linda Major lmajor1@unl.edu 402/472-2454 NU Directions www.nudirections.org