1. STATIC IMAGES

2. -BALANCE AND THE RULE OF THIRDS
In this powerpoint:
-BALANCE AND THE RULE OF THIRDS
-PERSPECTIVE
-HOW THE EYE TRAVELS
-DOMINANT IMAGES
-DRAWING THE EYE IN
-REVERSE PRINT

3. THE RULE OF THIRDS
Imagine a page divided into three parts (vertically or horizontally)
This is how static images are often divided for balance, a third of the page for each image.
Images are not always divided into three, but it is a good way to give balance to an image.
Some images are divided into two (halved) to also give an idea of balance.
Examples on following pages.

7. PERSPECTIVE
Perspective is when everything else in the poster points to the main image.
When you are looking for perspective in a static image you are looking for lines or parts of the image that all seem to draw your attention to one specific thing (usually a character).
Examples …

11. HOW THE EYE TRAVELS
The eye travels from the top left of a page and then down to the bottom right.
Think about how you read a book, top left to bottom right, that is how people look at static images.
So when creating a static image it can be a good idea to put the main focus at the top left of the page. However this is just one way of drawing attention to an image.

12. DOMINANT IMAGES
A dominant image is the image that you want your viewers to pay attention to.
Dominant images are usually the biggest image on the page.
You will know a dominant image when you see it on a page.
What are the dominant images in these posters?

16. REVERSE PRINT What is reverse print?
Reverse printing is when you print or display the opposite background and foreground colours (background on this = purple, foreground = white and yellow).
Example: Typically the background of a text is white and the lettering is black, reverse print would have a black background and white text.

17. DRAWING THE EYE IN A static image should be eye-catching.
When creating a static image you should be thinking about how the viewer is being drawn into the image.
-are they looking at a central image?
-are they reading words typed in bold?
-are they looking at a balanced image (rule of three)?
-what are you doing to draw the viewer’s eye in?

18. RECAP What is the rule of thirds? How would you describe perspective?
How does the eye travel on a page?
How can you recognise a dominant image on a page?
What is reverse print?