1. Fast Food

2. Hamburger sind das Manna des American Dream. So wie Gott für sein erwähltes Volk Brot vom Himmel fallen ließ, so scheint er all jenen, die das Gelobte Land in den USA suchten, Frikadellen zwischen Weißbrotscheiben als Nahrung zugedacht zu haben. (Wagner) Hamburger sind das Manna des American Dream. So wie Gott für sein erwähltes Volk Brot vom Himmel fallen ließ, so scheint er all jenen, die das Gelobte Land in den USA suchten, Frikadellen zwischen Weißbrotscheiben als Nahrung zugedacht zu haben. (Wagner)

3. Outline Definition: What Is Fast Food? Definition: What Is Fast Food? A Cognitive Linguistic Approach A Cognitive Linguistic Approach Empirical Data from google.de Empirical Data from google.de The History of Fast Food The History of Fast Food Facts and Anecdotes Facts and Anecdotes Focus I: Hamburger Focus I: Hamburger Focus II: Döner Kebap Focus II: Döner Kebap Healthy Fast Food? Healthy Fast Food?

4. Definition: What Is Fast Food? definition by infoplease.com definition by infoplease.com fast' food': food, as hamburgers, pizza, or fried chicken, that is prepared in quantity by a standardized method and can be dispensed quickly at inexpensive restaurants for eating there or elsewhere. fast' food': food, as hamburgers, pizza, or fried chicken, that is prepared in quantity by a standardized method and can be dispensed quickly at inexpensive restaurants for eating there or elsewhere. fast-food: Pronunciation: (fast'fOOd', fäst'-), [key]adj. of or specializing in fast food. fast-food: Pronunciation: (fast'fOOd', fäst'-), [key]adj. of or specializing in fast food.[key]

5. Definition: What Is Fast Food? definition by Longman Dictionary of Contemporary English (1995) definition by Longman Dictionary of Contemporary English (1995) fast food /· ·/ n [U] food such as HAMBURGERS which is prepared quickly in a restaurant fast food /· ·/ n [U] food such as HAMBURGERS which is prepared quickly in a restaurant Is there an opposite of fast food? Is there an opposite of fast food?

6. A Cognitive Linguistics Approach Fast Food Pizza Döner Kebap BratwurstsFishcakes Sushi CrepesWafflesSandwichesFrench FriesHamburgers

7. Empirical Data from google.de fast food: 6.2 million vs 640.000 entries fast food: 6.2 million vs 640.000 entries hamburger: 5.25 million vs 1.84 million entries (note: a search for hamburger includes terms that refer to the city of Hamburg, too) hamburger: 5.25 million vs 1.84 million entries (note: a search for hamburger includes terms that refer to the city of Hamburg, too) döner kebap: 16.600 vs 8.640 entries döner kebap: 16.600 vs 8.640 entries

8. The History of Fast Food (I) fast food has a long tradition fast food has a long tradition it originates in the necessary or habitual structuring of eating it originates in the necessary or habitual structuring of eating Roman and Greek fast food: filled fig leaves, barley cakes Roman and Greek fast food: filled fig leaves, barley cakes Middle Age fast food: bean soup, bacon, millet gruel Middle Age fast food: bean soup, bacon, millet gruel food stalls in China food stalls in China

9. The History of Fast Food (II) originally sold on markets, fairs and bazaars originally sold on markets, fairs and bazaars ethno fast food (i.e. falafel, bagels, köfte…) ethno fast food (i.e. falafel, bagels, köfte…) todays fast food began as an urban phenomenon todays fast food began as an urban phenomenon

10. The History of Fast Food (III) Germany: first Würstchenbude in Regensburg (appr. 900 years old), movable food stalls in the late 19th century Germany: first Würstchenbude in Regensburg (appr. 900 years old), movable food stalls in the late 19th century Great Britain: fish and chips vendors in the late 19th century Great Britain: fish and chips vendors in the late 19th century USA: food machines (e.g. at Times Square, 1902) USA: food machines (e.g. at Times Square, 1902)

11. The History of Fast Food (IV) first pizza parlor: 1905 first pizza parlor: 1905 first fast food chain: White Castle, 1916, spreading from Wichita, KS, all over the USA first fast food chain: White Castle, 1916, spreading from Wichita, KS, all over the USA first drive-in: 1921 first drive-in: 1921 car hoppers car hoppers

12. The History of Fast Food (V) Golden Fifties of fast food: 1950 Dunkin Donuts, 1952 Kentucky Fried Chicken, 1953 Burger King, 1955 Mc Donalds, 1958 Pizza Hut Golden Fifties of fast food: 1950 Dunkin Donuts, 1952 Kentucky Fried Chicken, 1953 Burger King, 1955 Mc Donalds, 1958 Pizza Hut

13. Facts and Anecdotes (I) 1993: Mc Donalds sells its 100 billionth hamburger 1993: Mc Donalds sells its 100 billionth hamburger each day, 28 million people eat at Mc Donalds each day, 28 million people eat at Mc Donalds statistically, nobody in America is further than 3 minutes by car away from a Mc Donalds statistically, nobody in America is further than 3 minutes by car away from a Mc Donalds every year, 1.200 – 1.500 new Mc Donalds restaurants are opening every year, 1.200 – 1.500 new Mc Donalds restaurants are opening the worlds biggest Mc Donalds is in Peking (40.000 guests per day) the worlds biggest Mc Donalds is in Peking (40.000 guests per day)

14. Facts and Anecdotes (II) you can study Hamburgerology in the Mc Donalds Universities you can study Hamburgerology in the Mc Donalds Universities 1982: House of Representatives votes against introducing a cheeseburger week every year in October 1982: House of Representatives votes against introducing a cheeseburger week every year in October

15. Focus I: Hamburger (I) definition by infoplease.com definition by infoplease.com hamburger Pronunciation: (ham'bûr"gur), [key]n. 1. a sandwich consisting of a cooked patty of ground or chopped beef, usually in a roll or bun, variously garnished. 2. ground or chopped beef. 3. Also called Ham'burg steak". a patty of ground or chopped beef, seasoned and fried or broiled. Also,hamburgPronunciation: (ham'bûrg). [key]Also called beefburger. hamburger Pronunciation: (ham'bûr"gur), [key]n. 1. a sandwich consisting of a cooked patty of ground or chopped beef, usually in a roll or bun, variously garnished. 2. ground or chopped beef. 3. Also called Ham'burg steak". a patty of ground or chopped beef, seasoned and fried or broiled. Also,hamburgPronunciation: (ham'bûrg). [key]Also called beefburger. [key]

16. Focus I: Hamburger (II) todays hamburger is a variation of the Hamburg steak todays hamburger is a variation of the Hamburg steak the Hamburg steak was introduced to the American cuisine by German immigrants in the 19th century the Hamburg steak was introduced to the American cuisine by German immigrants in the 19th century it originated in the Steak Tartare from Russia which again was a modification of Mongolian food of Genghis Khans times it originated in the Steak Tartare from Russia which again was a modification of Mongolian food of Genghis Khans times

17. Focus I: Hamburger (III) hamburgers are rarely called hamburgers in fast food restaurants hamburgers are rarely called hamburgers in fast food restaurants instead: Whopper, Big Mac, Hamburger Royal TS, Jumbo Jack, Big and Tasty… instead: Whopper, Big Mac, Hamburger Royal TS, Jumbo Jack, Big and Tasty… Is there a real hamburger? Is there a real hamburger? What is a real hamburger? What is a real hamburger?

18. Focus II: Döner Kebap (I) definition by wikipedia.org definition by wikipedia.org Döner kebab (as döner kebap in Turkish and often simply döner or donair), which literally means "rotating roast meat" is originally a Turkish dish made with mutton. Döner kebab (as döner kebap in Turkish and often simply döner or donair), which literally means "rotating roast meat" is originally a Turkish dish made with mutton.

19. Focus II: Döner Kebap (II) Döner Kebap style food originates in the Middle East (Arab countries, Turkey, Central Asia) Döner Kebap style food originates in the Middle East (Arab countries, Turkey, Central Asia) popular in Germany, while in Turkey, Döner Kebap is partly regarded as the decline of Turkish culture popular in Germany, while in Turkey, Döner Kebap is partly regarded as the decline of Turkish culture

20. Healthy Fast Food? (I) In 1921, White Castle hired a student of medicine who only ate White Castle hamburgers for 13 weeks a doctor acknowledged that he did not suffer damage to his health afterwards In 1921, White Castle hired a student of medicine who only ate White Castle hamburgers for 13 weeks a doctor acknowledged that he did not suffer damage to his health afterwards In 2004, the movie Super Size Me proved the opposite In 2004, the movie Super Size Me proved the opposite

21. Healthy Fast Food? (II) both Mc Donalds and Burger King have a calculator for the nutritional value of their products on their website both Mc Donalds and Burger King have a calculator for the nutritional value of their products on their website Big Mac: 503 kcal, 26g protein, 44g carbohydrate, 25g fat Big Mac: 503 kcal, 26g protein, 44g carbohydrate, 25g fat Whopper: 600 kcal, 27g protein, 47g carbohydrate, 34g fat Whopper: 600 kcal, 27g protein, 47g carbohydrate, 34g fat

22. Healthy Fast Food? (III) Gael Greene (restaurant critic): [Fast food] is so hard to digest, I would even drown in the Dead Sea Gael Greene (restaurant critic): [Fast food] is so hard to digest, I would even drown in the Dead Sea Time Magazine: cheese made from glue, a very thin tablet of something that comes close enough to a piece of meat Time Magazine: cheese made from glue, a very thin tablet of something that comes close enough to a piece of meat Wolfram Siebeck: brake lining with onions Wolfram Siebeck: brake lining with onions 1972: junk food; 1989 slow food 1972: junk food; 1989 slow food

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24. Thanks for your attention!