1. Chapter 13 Survey Research
Presented by
Rebecca Caufman
March 15, 2010

2. Review of Survey Research in Just 60 Minutes
Brief Introduction (5 Minutes)
Partner Activity Looking at Types of Survey Research and Their Advantages and Disadvantage (25 Minutes)
A Little Quiz (10 Minutes)
Discussion on Who We Should Survey (5 Minutes)
Look at Survey Research Design (5 Minutes)
Article Exploration (9 Minutes)
Conclusion (1 Minute)

3. Who are the Authors? James F. Baumann
Graduated for Notre Dame with a B.A. in Psychology
Went into the Native American Teacher Corps and got his Masters degree in Curriculum and Instruction (Elementary Education) from University of Wisconsin
Taught grades 3-4 for 4 years in Wisconsin
Left teaching to work on his PhD in Curriculum & Instruction (Reading Education) and was a Research Assistant
Assistant Professor of Education at North Texas Sate University
Director of the Purdue Reading Clinic
Editor of the Reading Teacher
Department Head and professor at the University of Georgia
Associate Director at the National Reading Research Center
Board Of Director of the IRA
2nd grade teacher in Georgia for one year
Literacy Endowed Chair at the University of Wyoming

4. Who are the Authors? James J. Bason
Political Science Major at Appalachian State
PhD at University of Georgia in Political Science
Currently the Director of the Survey Research Center at University of Georgia and has been with the center for 15 years

5. Chapter 13’s Purpose
“To describe how surveys can be used by literacy researchers to address a variety of questions about the characteristics of educational groups” p. 287

6. Chapter Overview Definition
History of literacy-related survey research
Types of Surveys
How survey researchers:
Identify populations
Draw samples
Make inferences
Implementing a survey inquiry
Quality standards
2 Exemplars

7. What is Survey Research?
A study in which data are collected from part of a group, for the purpose of describing one or more characteristics of the whole group (Jaeger, 1997) p.288

8. History of Survey Research In Literacy
Survey Research began in the late 19th century
Modern era of sample surveys began early 20th century
1st survey research in literacy occurred in early 1900s
1950s survey research gained popularity
1961 The Reading Survey
1961 The Torchlighters
1963 The First R
1964 Barton and Wilder
This type of research has flourished since 1970

9. Types of Surveys
The most common way to characterize surveys is by the method of data collection (p. 290)
Face-to-Face Surveys
Telephone Surveys
Mail Surveys
Technology-Enhanced Surveys

10. Which Survey Method Should I Use?
Based on:
nature and size of population
the content of the information to be collected
the length of the survey
the difficulty of the task
In Groups: What are the advantages and disadvantages to your type of survey?

11. Face-To-Face Surveys or Structure Personal Interviews
Definition: _____________________________
________________________________________
Advantages
Disadvantages

12. Telephone Surveys Definition: _____________________________
________________________________________
Advantages
Disadvantages

13. Mail Surveys Definition: _____________________________
________________________________________
Advantages
Disadvantages

14. Web Surveys Definition: _____________________________
_______________________________________
Advantages
Disadvantages

15. Quiz Time! Using Your Research Article Determine:
What were the researchers trying to study?
Who did they survey? Why?
How did they survey their participants?
Why do you think they used this method?
Advantages?
Disadvantages?

16. Who Should We Survey?
Population – ALL persons who fit a particular classification
Use when looking for responses from a small number of specific people
Give survey to everyone who fits
Examples of populations we could survey:
_____________________________________

17. Who Should We Survey? Sample - subset of the population
Use when the population under study is large
Use results to generalize about the population
Examples of possible sampling frames:
________________________________________
A larger sample size is preferable to reduce sampling error

18. Survey Research Design Process
Authors recommend six-step process:
Formulate a research question and hypothesis
Devise a measurement strategy
Determine the sampling frame and data collection method
Establish sampling methodology and sample size
Collect and analyze data
Report Findings

19. Quality Standards For Survey Research
Question to ask: Could I replicate this study?
Population should be clearly defined
Methods and procedures should be clearly outlined
How the sample was drawn
Exact survey questions given
Number of surveys completed
Response rate information
Sampling margin of error given

20. Places To Go For Help American Association of Public Opinion Research
Council of Academic Survey Research Organizations

21. Literacy Survey Research Exemplars What Type of Surveys Did They Use?
McKenna et al. (1995) Children’s attitudes toward reading: A national survey
1)Face-to-Face 2)Telephone 3)Mail 4)Technology Enhanced
Baumann, Hoffman, et al. (2000) The first R: yesterday and today: U.S. elementary reading instruction by prominent reading educators

22. Should Ivey & Broaddus Survey Be Added As An Exemplar of Literacy Survey Research?
Determine using Jaeger’s Criteria p.300:
Research Questions (1-3)
Sampling and Response Rates (4-11)
Instrumentation (12-18)
Data Gathering Procedures (19-20)
Analyses, conclusions, report (21-26)
Could you replicate this study in your area?
If so, how?

23. Conclusion of Survey Research
What is survey research?
How long has literacy been studied using this method?
How is survey research characterized?
What are some different ways you could gather survey data?
Who should we survey?
How can you determine if a research study is done well?