1. Michaels : Social Listening
Trunk or Treat – Trend Line
August – October 2017

2. Highlights, 08.01.16 – 10.12.17 21K total mentions, 12K unique authors
Predominantly neutral, then positive sentiment; minimal negative commentary
By day of week, Mon and Tues generate the highest volume of mentions (~3,500/day), Sunday has the lowest (~2,000)
By time of day, most mentions occur late at night, between 9pm and midnight
In general, conversation volume is starting earlier (3rd week of Sept as opposed to the 4th) and is pacing to be greater in 2017 versus 2016

3. Trend Line: Testing Trends
Spike contributed to October 31st Trunk or Treat occasions.
CONVERSATION VOLUME
The information presented on this slide represents the testing trend conversations.

4. Top Trending Topics

5. Thank You.