1. MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY FIRST RESULTS FROM THE 2015 SURVEY
Silvia Talice - Istat
Eurostat WGCS 11/23/2016

2. 2015 Survey on museums and similar institutions
Inter-Institutional collaboration: 3 years protocol with Italian Ministry of cultural goods and activities and tourism and with regional and autonomous administrations
Census: not only museums are observed but also all other institution of the same type in Italy, private and public.
Response rate 98%
2015
Data presented are provisional.
First results pubblication is scheduled for the second half of dicember 2016 2
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY Silvia Talice - Istat, Eurostat WGCS23/11/2016

3. 85% museums, gallerys or collections
5.235 museums were observed (4.773 non state and 462 state)
4.762 of wich opened in 2015 (4.342 non state; 420 state)
Number of museums per municipality
85% museums, gallerys or collections
10% monuments and monumental areas
5% archeological areas or parcs
Almost 2 museums or similar institution every 100 Km2
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY Silvia Talice - Istat, Eurostat WGCS23/11/2016

4. Regions with the higher number of censed institution:
52% of archeological areas are located in South Italy
Toscana: 564
Emilia- Romagna: 501
48% of museums and 38% of monuments are located in North Italy
The most part of non state museums (48%) are in the North, while state museums are mostly in the Center (38%)
Piemonte: 437
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

5. Networks among museums/istitutions
(48% in the North)
One censed Institution every three (33%) is part of a network or an organized system that shares human, technological, economic resources
and
During the last 5 years has been involved in some way to a museum system on the territory
(36% in the Center)
(16% in the South)
38%
has NOT been involved in any tytpe of network
in 2015
neither during the last 5 years
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY Silvia Talice - Istat, Eurostat WGCS23/11/2016

6. Half of visitors is in 3 Regions
About 110 milions of visitors have been in an italian museum or similar institution during 2015.
182 visitors every 100 inhabitants.
Half of visitors is in 3 Regions
Lazio
24.2
Toscana
17.8
Campania
9.8
The 30 first museums in visitors number per year
collect 38% of total (about 42 milion peopole)
55% of total visitors pay a ticket
86% of institution provide a free single ticket 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

7. Roma appeal 19% of total visitors
Next is Firenze with 13%
32% of italian museums and similar institutions has no more than visitors each year 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

8. Dispersion of offer and concentration of demand
Urban poles take ¾ of users.
In municipality with intermediate dimensions, perippheral or ultraperipheral, 40% of museums and 14% of visitors are located. 4
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

9. 76% of censed museums has been visited by foreign citizens
Foreigners are 35% of total visitors (around ):
3 in 10 choose a museum, a gallery or an art collection
47% choose museums/institution in the Center of Italy
21% visit the South and Islands ones 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

10. Available services to the public in 2015
ALL CENSED MUSEUMS
MUSEUMS >
VISITORS/YEAR
Dedicated web site 53 %
70%
Account on social media (Facebook, Twitter, Instragram; etc.) 37
36%
Newsletter 23
21%
Interactiv presentation and/or virtual reconstraction 18
42%
Free Wi-Fi 17
24%
Merchandising 16
39%
QR Code and/or proxymity sistems (Bluetooth, Wifi, etc.) 13
33%
Available PC and/or tablet 12
12%
On line catalog
15%
Virtual tour of the museum/istitution on the Internet 11
Community 10
18%
Mobile app 8
Picture selling
Ticketing on line 6
54% 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

11. In order to give a territorial view of the data, museums census will be related to other surveys e.g. tourism, transportation, water quality, parcs and protected areas, … All of them on a peculiar cartographic scale
Any territorial analisys needs at first to know where objects under study are on a map
Georeference and geocoding of addresses allow immediate comparison with any other information from different sources provided it is geolocated. 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

12. Museums mapping 3 Cartographic reference: WGS84.
Aderesses normalization: Egon
Geocoding of adresses to the enumeration areas
Adresses georeference: TeleAtlas
Geocoding to the Eurostat 1 Km regular grid (spatial join) 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

13. Total museum visitors vs population in Lombardia municipalities4
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

14. Meseum visitors Vs tourists
Comune con strutture esclusivamente turistiche
Comune con offerta turistica e museale equilibrata
Comune con offerta museale importante
Comune con offerta museale ed assenza di strutture turistiche 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

15. Itinerary optimization
May be useful to show optimal itinerary both to visitors and institutions. 3
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

16. Spatial clustering and relating
Examples:
Bulding an area within a certain distance from an actractive museum pole to include minor but interesting cultural attactrations.
Analyzing spatial relations among culture indicators to achive new vision of the local cultural context.
Using autocorrelation Moran index to understand territorial influence like travel facilities, internal areas location, seismic danger, etc. 4
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016

17. Thank you Data and results will be published before the end of 2016 5
MUSEUMS, ARCHEOLOGICAL AREAS AND MONUMENTS IN ITALY
Silvia Talice - Istat, Eurostat WGCS23/11/2016