Kantar November 2016.

Kantar November 2016

Kantar is the Data Investment Management division of WPP one of the world's largest insight, information and consultancy groups. It was founded in 1993 and consists of a network of 12 specialized operating brands, with around 30,000 employees working in 100 countries in various research, insight and consultancy disciplines. Its global headquarters are based in London, United Kingdom. Eric Salama is the current Chief Executive Officer. History: In 1985 Martin Sorrell took stake in WPP, Wire and Plastic Products Plc , a UK manufacturer of wire baskets, following his search for a public entity through which to build a worldwide marketing services company Sorrell became the Chief Executive of the renamed WPP Group and built below-the-line capabilities with acquisition of marketing services companies in the UK and US 1987 Acquired J. Walter Thompson Group for $566m, including ad agency J. Walter Thompson, PR firm Hill & Knowlton Inc. and market research network MRB Group 1988 Listed on NASDAQ exchange in New York, Continued acquisition of US and UK-based marketing services companies

1993 1990-92 WPP named the world's top agency group by Advertising Age
Establishes Kantar as internal parent company for the Group's research interests, WPP makes a number of strategic acquisitions and investments in new media (digital) companies 2008 TNS (Taylor Nelson Sofres) is acquired by WPP and joins the Kantar Group, which becomes the world's second largest market research group 2009 Kantar streamlined its structure and combined TNS Custom with Research International to create the world's largest custom research group Recognition & awards Member: FTSE100, Euro FT300, Forbes Global 2000, FTSE4Good Index and the Dow Jones Sustainability Index. For the fifth year running, WPP was named Holding Company of the Year at the 2016 Cannes Lions International Festival of Creativity. For the fifth year running, WPP was ranked Most Effective Holding Company, Globally, in the 2016 Effie Effectiveness Index. For the second year running, WPP was named Warc’s most effective Holding Company 2015.

In 2016, The One Show ranked WPP Holding Company of the Year.
In 2016, WPP’s Annual Report took two Platinum Awards for excellence and was ranked No.3 in the world and No.2 in EMEA at the world’s largest annual report competition, LACP. WPP’s global newspaper and eBook, The WIRE, is consistently ranked in the Top 50 worldwide in the LACP Inspire Awards, and ranked top in class in the 2015 Astrid Awards, for outstanding achievement in design communications. In 2015 Martin Sorrell ranked No. 5 in the Harvard Business Review’s 100 Best-Performing CEOs in the World In 2016 Martin Sorrell is named Britain’s joint most impressive business person, according to Ipsos MORI’s Captains of Industry survey of more than 100 senior leaders of the UK’s top 500 companies RECMA, the agency research firm, ranks WPP No.1 for the number of digital staff employed, with more than 17,400 digital specialists, or over 12% of its people (including associates) worldwide

ADVERTISING & MEDIA PR & PUBLIC AFFAIRS DIRECT & DIGITAL BRANDING & IDENTITY & SPECIALIST COMMUNICATIONS HEALTHCARE

WPP Over 200,000 people1 in over 3,000 offices in 113 countries with access to over $28bn1 of annual revenue 1 Including associates and investments

WPP - Reach 48 Account Teams – over one third of revenue with over 38,000 WPP employees working on these clients

WPP consists of the Best Known Brands in the Industry, Ranked 1 or 2 in all sectors in which they compete O = part of Ogilvy Group JWT = part of JWT Group Y = part of Y&R Brands Advertising Media Investment Management Data Investment Management Hill+Knowlton Strategies Ogilvy Public Relations (O) Burson-Marsteller (Y) Cohn & Wolfe (Y) J. Walter Thompson Company Ogilvy & Mather (O) Y&R Advertising (Y) Grey Public Relations & Public Affairs Brand Union Landor Associates (Y) FITCH Branding & Identity Mindshare MEC MediaCom Maxus Xaxis tenthavenue KR Media Essence Ogilvy CommonHealth (O) Sudler & Hennessey (Y) greyhealth group Wunderman Health (Y) Kantar Health Healthcare Mirum (JWT) OgilvyOne (O) Wunderman (Y) Geometry Global (O/JWT) POSSIBLE AKQA Millward Brown TNS BrandAsset Valuator and BRANDZ Direct, Digital & Interactive

WPP Revenue £12.2bn PBIT £1.774bn Advertising Media Investment
Management Data Investment Management Public Relations & Public Affairs Branding & Identity, Healthcare and Specialist Communications WPP Digital Revenue £5.6bn PBIT £856m PBIT margin¹ 18.4% Revenue £2.4bn PBIT £286m PBIT margin¹ 16.2% Revenue £0.9bn PBIT £155m PBIT margin¹ 16.7% Revenue £3.3bn PBIT £477m PBIT margin¹ 15.0% Revenue Broader £4.6bn (37%+) Revenue and PBIT figures are 2015 reported sterling actuals PBIT includes associates and excludes goodwill and intangibles charges, gains/losses on step-ups from associate to subsidiary, gains/losses on disposals of subsidiaries and investments, investment write-downs, share of exceptional gains/losses of associates, restructuring costs and IT asset write-downs ¹ PBIT margin as % of net sales

Graphical Digital Agency
Kantar is the Data Investment Management division of WPP Chairman & CEO: Eric Salama Data Investment Management: Kantar Kantar Media Millward Brown Kantar Japan Added Value Kantar Retail IMRB International Kantar Health The Futures Company Kantar World panel Graphical Digital Agency TNS Light speed GMI Benenson Strategy

Kantar is home to some of the world's leading research, data and insights brands.
Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners Kantar covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star. We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.

Kantar … is a measure of cotton

Kantar Today 1. The Nielsen Company 2. Kantar 3. IMS Health 4. Ipsos
5. GfK 6. IRI 7. Westat Inc. 8. Dunnhumby 9. Intage Inc. 10. Wood MacKenzie Source: ESOMAR 2015 report. Top 25 Global research organisations ranking based on 2014 consolidated revenue. Esomar top 10 company ranking from same publication has Gartner inc. & IDC replacing Dunnhumby & NPD.

Kantar…Our unparalleled global foot print 12 Operating Brands, presence in 100 countries, 30,000 employees Seattle San Francisco Los Angeles Irvine Detroit Lisle Chicago Cincinnati Toronto Waltham Warwick Westport Fairfield New York Washington DC Atlanta San Juan Mexico City Honduras Bogota Lima Sao Paulo Santiago Buenos Aires Stockholm Helsinki Copenhagen Moscow Amsterdam Belfast Hamburg Dublin Warsaw London Frankfurt Nuremberg Kiev Prague Bucharest Paris Zagreb Milan Barcelona Istanbul Rome Lisbon Athens Madrid Budapest Vienna Israel Dubai Gurgaon Mumbai Bangalore Islamabad Nairobi Abuja Accra Dakar Yaounde Port Louis Yamoussoukro Kinshasa Johannesburg Cape Town Beijing Seoul Tokyo Shanghai Hong Kong Taipei Guangzhou Makati City Bangkok Chennai Ho Chi Minh Kuala Lumpur Singapore Jakarta Manila Sydney Melbourne Brisbane Canberra Perth Auckland Wellington

Our clients

Organised to bring our best to clients
Insights KANTAR TNS KANTAR MILLWARD BROWN KANTAR IMRB KANTAR JAPAN LIGHTSPEED MARKET LEADERS IN THEIR FIELD OF EXPERTISE – WHETHER THAT’S BRAND AND COMMUNICATIONS, INNOVATION OR CUSTOMER SATISFACTION – AND WITH THE CULTURAL KNOW-HOW THAT COMES FROM DEEP, LOCAL KNOWLEDGE- OUR CUSTOM BRANDS COLLABORATE OR COMPETE DEPENDING ON CLIENT NEEDS AND PREFERENCES. Able to connect insights and data from across the Kantar House of Experts to uncover more opportunities and to connect directly to execution and return on investment

Organised to bring our best to clients
Consulting KANTAR RETAIL KANTAR ADDED VALUE KANTAR FUTURES KANTAR VERMEER We partner with clients to re-imagine and re-configure brand, sales and marketing to unlock business & people potential Brand and marketing: We help you design and deliver brand & category led growth Retail and shopper: We help you sell more effectively and profitably

Adding to the “House of Experts”
WE WORK WITH GOVERNMENTS, INSTITUTIONS, NGOs, THE MEDIA AND COMMERCIAL CLIENTS TO IMPROVE THE QUALITY OF PUBLIC POLICY, PUBLIC SERVICES AND PUBLIC COMMUNICATIONS. From programme evaluation of disease eradication in Africa and South East Asia, to the measurement of crime in the UK, to domestic violence in Australia, all via high profile political opinion polling and election research, Kantar Public involves some of our most advanced survey design and methodological innovations in digital and mobile. Understanding people as citizens – their daily lives, their beliefs and aspirations, their family and community values - gives deeper context to our work in consumer sectors. KANTAR PUBLIC

Kantar expertise Market Understanding and Strategic Foundations
Concept Development and Testing Product Development and Testing Market Understanding and Strategic Foundations Ideation Media, Brand and Communication Building and Optimization Retail Stakeholder Concept Development Concept Testing Product Development Product Testing Trends Analysis Consumer/Shopper Segmentation Cohorts/Segment Analysis Brand Driver Analysis Consumption Tracking Pricing Strategy Competitive Benchmarking Opportunity Mapping Brand Equity Advertising Tracking Neuroscience Scorecards Communications development Advertising Testing Advertising/Marketing Effectiveness Digital Marketing measurement Purchase Tracking Category Management Virtual Reality Corporate/Stakeholder Reputation

KANTAR FAST FACTS (AND WHAT THEY MEAN FOR OUR CLIENTS)
RETURN ON INVESTMENT OPPORTUNITY ASSESSMENT INNOVATION / IDEATION We are the 2nd largest research company in the world and the number 1 in all the BRICS markets (Wherever you need insight, we’ve got it covered) We work with over half of the companies in The Fortune 500 (Our clients are the best of the best, which keeps us on our toes…) We have been working with 17 of our Top 20 clients for over 20 years (the other 3 didn’t exist 20 years ago!) (…and they like what we do) CUSTOMER EXPERIENCE In 2014, we conducted 81,000,000 interviews across the world (Our consumer understanding covers all kinds of people & pretty much all aspects of their lives) We have over 4 million online panelists in 38 countries (We can get you robust answers, quickly) Our 5 year old archive contains 14 billion social & traditional media posts from 124 countries & in 86 languages (We track all audiences, in their own media, cultures & language) We partner with Google, Twitter and Facebook and invest in start-ups involved in everything from biometrics to big data (We bring the latest, smartest thinking to our clients) We run Europe's largest quant & qual studies for the EU, help the Gates Foundation optimize vaccines in India & have President Obama’s pollster on our team (We can help you on pretty much any type of CSR research) Our 30,000 staff in over 100 countries have raised $4million for our Unicef partnership (Your team will be research and insight experts…but pretty nice people too) TRACKING AND DELIVERY COMMUNICATIONS / TARGETING GO TO MARKET

Operating brands WHAT WE STAND FOR OUR EXPERTISE
Added Value is an insights-led strategic marketing consultancy with over 20 years’ experience and a vast global network in 21 locations and 13 countries. We are experts in making the most out of global knowledge while at the same time respecting and highlighting local sensitivities and uniqueness. Added Value’s diverse mix of international and local cultural analysts and specialists is the largest globally – we are constantly pioneering in the field of Cultural Strategy and setting standards for other to follow We bring to the table a rich collection of diverse expertise which we tailor according to each project in order to craft unrivalled and integrated approaches that ensure you get the best possible outcome We are not just driven by process but go a step further than other agencies in turning insight into actions and delivering insight driven execution-ready solutions that stand out and make long-lasting impact to your business OUR EXPERTISE At Added Value China we specialize in consumer research and insights, cultural strategy, brand development and innovation. Over the years we have built deep expertise in delivering sustainable and strategic marketing solutions to ensure that our answers create lasting value for clients. Added Value offers a 360 holistic approach (Qualitative, Quantitative, Branding, Semiotics, Ethnography, Graphic Design) and diverse expertise in the following areas Consumer research and insights Marketing strategy Market segmentation Cultural strategy Brand equity and positioning Innovation and communication

Operating brands OUR BUSINESS SOLUTIONS OUR BUSINESS IMPACT
Qualitative Insight & Ethnography Surface deep human truths Breakthrough Innovation (Levi Jeans) Our process resulted in a new kind of jean ‘with a twist’ – engineered to celebrate the contours of human form and built from the insight that ‘jeans aren’t allowed to move the way the material wants to. Impact: Sold 4 million units in 18 months and was applauded by the fashion press Segmentation & Portfolio Planning Identify the right growth opportunities Brand Positioning Drive differentiation Brand positioning & activation strategy (Land Rover) We helped Jaguar Land Rover to create a more authentic and inspiring expression of the brand’s character by defining the Masterbrand positioning and creating a magnetic new brand character for the Land Rover parent brand. Impact: We defined the specific proposition and character implications for Defender, Discovery, Range Rover and Freelander and created activation plans for each of the product brands. Cultural Strategy Discover cultural potential Innovation Shape the future Brand Equity Manage brand performance Category Re-framing A well known intimate care brand approached us to help them completely re-design and re-frame the moist wipes category and normalize their use. We mined previous work, looked at adjacent categories and identified dominant, residual and emergent cultural codes. Impact: Enabled us to create a winning brand positioning and concept. Communications Optimization & Tracking Optimize your marketing Intercultural Understand and harness ethnicity

Operating brands A strategic insight and innovation consultancy
Focused on unlocking new sources of growth for our clients Through unparalleled global expertise in foresight and futures Teams in Europe, North America, Latin America and Asia.

Operating brands Strategic Futures A robust approach to exploring the future to inform longer-term corporate or category strategy. Innovation A more future-led approach to strategic innovation. Trends Activation A tailored approach to identifying and applying relevant trends to your business. Strategic Insight A forward-looking and multi-layered approach to developing strategic insight. Global MONITOR A subscription service which explores emerging consumer and macro trends, identifying growth opportunities in the global marketplace. “Our aim is to move to longer-term strategic conversations to shape and deliver our ambition. This is where The Futures Company came into the mix.” Marketing Director, Mondelez “Finally an agency who realize innovation isn't about wacky ideas, but about thinking about the future and having strong insights.” European Head of Innovation, Diageo “It's rare as an experienced marketer to work with an insights team who both find and present the truth in ways that are accurate, fresh and full of brilliant nuance. The Futures Company are such a team.” Global Marketing Director, PepsiCo

TNS is the world’s leading market research consultancy
Operating brands TNS is the world’s leading market research consultancy 2 1 3 4 Today’s business New customers Loyalty & new spend New products & services New markets More money from each customer More customers We focus on understanding your business issues so we can provide the right solutions and expertise to uncover the insights you need to make impactful decisions that will drive growth. Our unique portfolio of tools helps us to uncover insights that inform your decision-making. Supported by our experts’ knowledge of your business, we tailor solutions to help you drive growth for your business. We pioneer the use of new methodologies to deliver sharper insights and uncover meaningful opportunities. We’re at the forefront of defining new approaches to best leverage our digital world. With offices in over 80 countries, we have more conversations with consumers than anyone else.

Operating brands We provide actionable insights, to help you make actionable decisions, supported by our expertise in: Customer Strategies Brand & Communication Innovation & Product Development Shopper Qualitative Automotive Political & Social Marketing in a Digital Age Key tools Matrix | eValuate | ConversionModel | NeedScope | AdEval | Cross-media AdEffect | TRI*M | Social TRI*M

At Millward Brown, we’re passionate about brands. As a leading global research agency specializing in advertising, marketing communications, media and brand equity research, we’ve been in the business of brands for more than 40 years. We provide research-based consultancy to help marketers successfully manage their brands, optimize the return on their media and communications investments, and create value for their businesses, employees and shareholders. With offices in over 55 countries, we work with 90% of the top 100 global brands and as a result we truly understand the importance of both a global and local focus. OUR EXPERTISE

BrandNowTM & AdNowTM A set of in-market brand performance measurement solutions. They help clients make informed decisions that produce improved brand communications, more efficient budget allocation and, ultimately more profitable brands. Optimising media and communication Nestlé Indonesia were losing market share for their leading GUM brand. The brand was witnessing a decline in TV ad awareness. Millward Brown helped decode the essence of previous successful communication via Brand Workshops that included key insights from tracking, copy testing and media analysis. It was identified that ‘executional standout’ in the ads was a big concern as viewers ended up recalling generic elements leaving little room for intended message to have added impact on brand image. Which then led to Media delivery analysis which showed that thematic TVCs moved to 15 sec versions as early as within 3 weeks of airing – this was clearly not helping memories to build brand associations. The Nestlé team introduced a new thematic with sustained media weight behind 30s film. As a result of this, ad registration improved significantly which also reflected in in-market sales. Market share for the brand showed an increase after the ad aired, after losing share for 7 months of the previous year Brand Performance Programs CrossMediaTM A survey-based approach that quantifies the impact of multi-media campaigns on key brand metrics and provides actionable insights to help improve media planning. LinkTM The most comprehensive and effective tool for optimizing the power of your content. Creative Development Programs Neuroscience Practice Our global practice including facial coding, eye tracking and implicit measurement and emotional priming techniques

Operating brands OUR EXPERTISE WHAT WE STAND FOR
We are The Retail and Shopper Specialists. We help you sell more effectively and profitably. We connect a world-class set of retail and shopper assets with pragmatic, solution-oriented people, to grow our clients businesses. Our teams create real-world solutions to deliver faster growth and we plug in seamlessly as part of your extended team. We build these solutions into your core work, embedding them so your organisation benefits systemically and continuously.

We have three specialist capability areas – Retail and Shopper Insights, Consulting Solutions and Analytics, Tools and Applications. Shopper Insights Retail and Channel Insights Category and Shopper Solutions Go to Market Organisational Performance Retail and Purchase Data Analytics Sales Process Automation Retail Virtual Reality OUR BUSINESS IMPACT Each Kantar Retail solution is a powerful specialism in its own right and when connected can help you create powerful opportunities and growth for your business. Retail and Shopper Insight - We help you turn shoppers into buyers by understanding shopper needs, motivations, behaviours, barriers and triggers across the path to purchase to the point of decision. Consulting Solutions - We create strategies that drive your long-term growth, power up your sales strategies and drive your commercial performance. Analytics, Tools and Applications - Apply best-in-class analytical tools and consulting services to create winning strategies, and make better, faster retail decisions with our virtual reality software.

To inspire decisions based on real facts. Kantar Worldpanel is the world leader in consumer knowledge and insights derived from continuous consumer panels OUR EXPERTISE Find growth levers throughout the marketing cycle with Kantar Worldpanel’s complete suite of solutions. Full details of every purchase are recorded instead of relying on memory. Any change in behavior from one period to the next is picked up and explained. A wide range of information from media consumption to attitudes is collected to build a complete picture of your consumer and shopper. Our experts tap into this unparalleled wealth of insight to inform your decision making. Key words: Purchase behavior, FMCG, Beauty, Impulse, Baby, ComTech, Consumption & Usage, Shopper Insights, Catman, Purchase Power, Media, Retail landscape

China’s online shoppers We showed that 17% of National Urban Chinese households have used the internet to purchase grocery products online with sales growing at 59% YoY. Personal care products are more sought after online versus food and home cleaning items. The proportion of households who shop online for personal care items is actually higher in the county level cities compared to provincial capital cities. Shoppers in lower tier cities may struggle to find the products they want to buy in traditional stores, so as an alternative making online sales a huge opportunity as they seek them out through online stores. Media Segmentation Market Dynamics Price & Promotion Shopper & Retail Consumer & Sopera Attitudes Innovation Marketing Tactics Understand how consumers respond to marketing stimuli Brand Strategy Exploit your brand assets Shape a strategic plan for growth Future Focus Exploring hot issues and emerging trends Retail & Shopper Dynamics Discover shopper behavior and retailer performance

Operating brands OUR EXPERTISE WHAT WE STAND FOR
Intelligence – We enable our clients to understand conversations and sentiment across the media by measuring corporate, PR and brand coverage. Advertising – We enable our clients to plan media and marketing strategies by measuring advertising activities by spend, by creative, by channel, by media. Audiences – We enable our clients to understand the merits of individual media by measuring actual media consumption by type, by device and by demographic. TGI – We enable our clients to identify and target their key audiences by measuring consumer media consumption, brand usage and attitudes. Custom – We enable our clients to gain a deeper understanding of all aspects of the media through the provision of a range of bespoke services. Sport – We enable our clients to understand fan behaviour by measuring the value of sports properties and the marketing effectiveness of sports sponsorship. WHAT WE STAND FOR Our clients rely on our data and services for all aspects of media measurement, monitoring and selection. At Kantar Media we provide the most comprehensive and accurate intelligence on media consumption, performance and value. We measure social conversations and media coverage in 67 languages across 190 countries and deliver 235,000 pieces of content daily. Advertisers use the data from our audience measurement services in 60+ markets to help influence the $221B+ invested in TV advertising worldwide We track 96% of all global advertising spend across all media types Through our TGI survey, we collect data on digital and media consumption, consumer behaviour and brand choice from more than 800,000 people in almost 70 countries.

Operating brands OUR BUSINESS IMPACT OUR BUSINESS SOLUTIONS
Breaking through brand clutter A DSP partner was looking to combat against ‘brand clutter’ and identify online white-space opportunities for uniqueness of message. Kantar Media Ad Intelligence was able to identify concentrations of ads from the same vertical as well as from competitive brands. The DSP was then able to target sites the target was visiting where there were fewer competitive ads. Kantar Media’s ads data provided the DSP an ability to meet a client need & employ a more strategic approach. With this information in-hand, the DSP identified and served ads that commanded a higher share-of-voice of message to the target audience, ultimately driving higher value back to the client. Spending enough in social and search? A major brand wanted to compare paid search, ad spends and earned media value for all competitive brands in UK, France,& Germany. Kantar Media were able to bring together various data sources and compare market shares and leaders in search, adspend and earned media value.. The client was provided with added value insights combining search metrics and earned media metrics along with their existing global adex contract. The brand was able to clearly identify share of voice, paid search trends and their position relative to their competition across these key markets and metrics. This delivered clear insights into where they needed to invest in paid, adspend, PR or social

Kantar Health wants to make the world a healthier place. We are the one organization that healthcare companies count on to get informed answers to their product development, launch and brand questions. A trusted partner to healthcare companies worldwide, we conduct real-world market research studies and provide dynamic consulting expertise that helps clients extract the full potential from their brands. Our global teams are the catalysts to helping our clients better understand diseases, develop and promote innovative healthcare solutions, and improve the health of people worldwide. With more than 600 professionals worldwide, many with advanced degrees in the clinical, medical, pharmacy and health economics fields, and a presence in 81 countries, we help clients link science and research to evaluate opportunities, validate and launch products, promote their brands, and maintain market leadership. OUR EXPERTISE Our expertise spans the product lifecycle Understanding patient need Determining product value Driving brand success We combine evidence-based research with: Industry-leading proprietary, patient- centric information sources Deep scientific and clinical knowledge Broad disease experience Commercial development know-how Brand and marketing expertise

Operating brands OUR BUSINESS IMPACT OUR BUSINESS SOLUTIONS
Market Research Identify market opportunities and needs and finalize product or service characteristics We are catalysts helping healthcare and life sciences companies achieve extraordinary results by accelerating their clinical, commercial and brand decisions. Through research and consulting we help these companies assess market opportunities, prioritize product development and portfolio activities, and differentiate products that benefit healthcare consumers globally. Our real-world market intelligence, proprietary patient and healthcare consumer data, deep clinical expertise and unmatched talent deliver the most informed answer to a business issue. Brand and Communications Increase brand promotion and customer engagement Improve product performance and drive growth Real-World Research Substantiate and validate product value via clinical insights Evaluate regulatory requirement Develop pricing and reimbursement strategies Consulting Connect information and research to understand disease, evaluate opportunities and assess go/no-go decisions

CONNECTING CLIENTS TO THE VOICE OF THE DIGITAL CONSUMER Since 1996, it has been our aim to make research easy for our clients and deliver integrated, actionable data to drive and inform business decisions. By connecting attitudinal and behavioural data with our deeply profiled panel of research respondents, Lightspeed GMI provides a complete view of markets in a connected world. We leverage our years of digital data collection and sample methodologies expertise to create customized research strategies based on your unique objectives. Lightspeed GMI can efficiently program, translate and host online surveys of any level of complexity, quickly and professionally. Our end-to-end survey services save time and money Staffed by highly skilled professionals available 24/7 to meet your needs Highly accessible customer service eager to help answer your research questions Our goal is speed without sacrificing quality, with best practices built into the process We deliver a broad range of high-quality, cost-effective market research services, including HTML and interactive survey programming, survey translation and hosting – giving you time to focus on research objectives and insights, not processes.

Our products harness the power of innovation and expert insights; SAMPLING Detailed sampling and profiling capabilities to quickly reach target respondents SURVEY DESIGN AND PROGRAMMING Award-winning survey design to optimise respondent experience and deliver enhanced data quality MOBILE Be where your respondents are RE-TRACK Updating and improving trackers for continuously reliable results, wave after wave CONTEXT A 360 degree view of audiences by combining Facebook “Likes”, survey data and profiling data MAINSTREAM Supplemental, dynamic sourcing RESEARCH COMMUNITIES Be part of the consumer conversation CONCEPT TESTING A tried and tested, quick turn model for tight concept testing deadlines AD TRACKER Connects online behavioural data from ad impressions to attitudinal survey research QUALITY SUITE A comprehensive validation approach to ensure the quality of respondents HONESTY DETECTOR A ground breaking solution to give you confidence that your respondents are answering honestly HEALTHCARE Access to physicians and patients in 40+ countries DATA PROCESSING A range of processing services to deliver the resulting data Quality-seeking researchers, marketers and brands choose Lightspeed GMI as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behaviour. From award-winning survey engagement to fieldwork management, we add value at every stage of the research process. From attitudes and behaviours to exposure and profiling, Lightspeed GMI delivers a 360 degree view of what consumers think, see and do through its comprehensive product suite. Through deeply rooted, high quality panels, we partner with broad-reach portals and special interest sites, resulting in diverse panellist profiles. We are data experts focused on delivering technology enabled solutions on time, on budget and with an eye toward long term relationships. Our leadership teams, account managers and field representatives are highly experienced in their respective markets and have a firm grip on the business issues behind the research at hand. We make research easy.

Operating brands WHO WE ARE OUR RESEARCH SOLUTIONS
IMRB has pioneered market research in the region for over 40 years. At IMRB our aim is to forge long lasting partnerships with our clients – many of our Top 30 clients have been with us for several decades. At IMRB we drive business growth for our clients through innovative solutions customized to market needs and realities. While we have standardized tools, we don’t blindly force fit them for every problem. IMRB staff located in 18 countries have executed research across the world. OUR RESEARCH SOLUTIONS QUANTITATIVE: Customized consumer research solutions QUALITATIVE: Ethnography , Design Thinking and Innovation expertise RETAIL& SHOPPER: Shopper insights, category management & Retail advisory services. MEDIA: Syndicated & customized services across Print, TV, Outdoor and the Internet SOCIAL & PUBLIC OPINION: Measuring impact of social initiatives B2B : Research based consultancy for B2B & Technology markets STAKEHOLDER MANAGEMENT: Employee and Stakeholder satisfaction LIVE LABS : The Innovation practice

Operating brands Our solutions
Creating unique customer experiences Cx crafts branded service experiences that will give a strategic edge in the market place. Maximizing the right features Feature Plus is an innovative approach to develop feature based offers in the automotive and durable space Scoping & measuring innovation potential Icrea8e is a unique approach to identifying, sizing and prioritizing opportunities for growth for market innovations. What’s the right price ? valueR is a complete pricing solution that helps clients optimize their pricing strategies Forecasting market shares Visualize is a predictive solution that helps clients forecast market performance of a new product/concept and drive improvements IMRB’s Innovation Practice is manned by Design Thinking experts who take insights and convert them to products/ service innovations. National Food Survey Identifying opportunities through measurement of Share of Stomach of unbranded & branded Food & Beverage consumption in home & out of home TGI Single source survey of consumer attitudes, purchase behavior and media consumption STAR Demographics and psychographics of small town and rural India

Operating brands Our business impact
Developing the optimum offer for a new passenger car An auto client was looking to launch car models with features that would give them a distinct advantage over competition. They had a list of approximately 100 features which could be used to develop the final offer. Using Feature Plus which combines an innovative trade-off approach with desirability measures led to identifying the optimum combination of features & prices for the new models. Driving growth in the F&B category A leading MNC in consumer healthcare and nutrition wanted to develop a long term strategy for optimizing opportunities in existing & future categories. Icrea8e helped them map consumer need segments and product opportunities for each segment and provided a blueprint for optimizing current portfolio as well as for future innovation . CGAP is an independent policy & research center of the World Bank dedicated to advancing financial access to the poor. partnered with CGAP to help the financial services provider for the urban poor in India to understand their customers better. Using the design thinking process & design ethnography, a customer insights generation tool called Kaleido was developed.. Kaleido helps build a nuanced profile of the customers over time and facilitates the offer of tailored products and services to different segments. Financial inclusion innovation Consumer purchase patterns were analyzed for an FMCG major to develop more effective promotion strategies. valueR was used effectively to address issues like the ideal duration of a promotion resulting in a better ROI, number of packs on which a promotion should be run for higher incremental reach, identifying the type of promotion that works better for localizing promotion efforts Developing effective promotion strategies

The Kantar Group has a long standing partnership with Unicef to support their noble causes in running worldwide philanthropic campaigns. Brighter Future's Campaign is one such cause that has been running successfully for three years now. The three causes that we strongly support are as follows: 1. Support a child protection program to re-integrate 6000 working children into education in Bangladesh. 2. Protect young children against exploitation and discrimination by creating a permanent understanding of child rights in Bolivia. 3. Help children under 15 who have lost one or both parents to AIDS in Malawi. In the past 4 years the collective efforts of Kantar employees around the world have raised a staggering $1.6 m! Unicef conducts a charity challenge every year, which includes a trek of a difficult terrain, this year the participants had to raise 1500 pounds individually and this entire amount would go towards one of the above causes and the challenge was to trek the Transylvanian Alps. Employees not only have to raise this money but also have to funded their entire travel which includes air travel, hotel stay and other logistics etc. It is amazing to see the dedication & commitment of employees in working hard over a period of 5 to 6 months to raise this money by conducting several fund raising events in their organization & amongst family & friends.

Accessing Kantar Social Media Corporate Website Insights Websites
us.kantar.com fr.kantar.com kantar.com cn-en.kantar.com es.kantar.com br.kantar.com Social Media

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