1. BigHaat.com - Confidential

2. BigHaat.com - Confidential
About BigHaat
BigHaat Agro Pvt Ltd(09 Sep 2015):
BigHaat manages technology platform
BigHaat manages marketing and supply chain management activities
BigHaat receives order, execute and collect payments from customers
BigHaat team manages inventory and suppliers
To decrease the overhead it make sense to merge both the companies after proper analysis of pros and cons
BigHaat.com - Confidential

3. BigHaat.com - Confidential
BigHaat Founders – A quick snapshot
Sateesh N
Masters in Engineering (NIT)
17+ years of Industry experience
Exposed to US, China and Canada markets as Global Program Manager
4+ years of entrepreneurial experience
Raj Kancham
Bachelors in Engineering (JNTU), Executive Education in Innovation (IIT Mumbai)
Exposed to US, Europe, Israel and Asia Pacific markets in senior management roles
Sachin Nandwana
Bachelors in Engineering (RGPV), 6 Sigma Certified Professional
15+ years of Industry experience in PSUs/MNCs, 5+ years of entrepreneurial experience
Good understanding on Agro-economics and well connected with Farmers community
BigHaat.com - Confidential

4. Indian Agriculture Sector
58%
Population depends on Agriculture
55%
Arable Land
16%
Contribution to GDP
10%
of Exports earnings
2nd
Farm output
2nd
Wheat, Paddy, Fruits, Vegetables
Agriculture is backbone of India
BigHaat.com - Confidential

5. Market Opportunity – Agro Inputs Sector
>$200B Total Agro Market Opportunity
BigHaat.com - Confidential

6. BIGHAAT Business Process… (Feet on Street Model)
Customers: Farmers, Nurseries, Poly-houses, Contract Farming
Sales People engaging with the farmers
Missed Call, Customer Care, SMS, Mobile App, Website 1 2 3
Order Registration, Invoice Generation, Order Delivery Plan, Inventory Update
Delivery: Hand delivery, India post, Private courier
Payment: COD, Net Banking, Debit/Credit card 4 5 6
To help organize a highly fragmented market using technology and offer quality services thus benefiting customers and eventually all the stakeholders
BigHaat.com - Confidential

7. India’s first online Multi-brand Agro Store
BigHaat so far….
Founded by a team of technology enthusiasts & coming from farming families with a total of 100+ years of experience
Started Ideation in early 2014 and Operations in Jan 2015
Currently operating in Karnataka , Andhra Pradesh, Telangana and Rajasthan
farmers
orders
2000+ SKUs
$450K +
GMV
Average Order Size = INR 7K
Brands: US Agri, Namdhari, Nunhems, East West, Monsanto, Indus, Mahyco, UPL, Privi, Pioneer-DuPont, Rasi HyVeg, SPIC-Foliage & Fito
Seed License in Place
India’s first online Multi-brand Agro Store
BigHaat.com - Confidential

8. BigHaat.com - Confidential
BigHaat Milestone
Regional:
Pilot in few clusters in Karnataka
Product line:
Multi-brand seeds
Pan Karnataka
Expansion to RJ, AP, TG
Expansion to Pan India online
Expansion to
Field Crop
Investment
BigHaat raises funding from Ankur Capital
Jan, 2015
June, 2015
Dec, 2015
Apr, 2016
Dec, 2016
BigHaat.com - Confidential

9. BigHaat.com - Confidential
Progress so far
Launched operations in January – 2015
Offline presence in Andhra Pradesh, Telangana, Karnataka and Rajasthan with field executives liasoning with farmers
Pan India reach with missed call, customer care and online model
Portfolio include horticulture (vegetable, fruits and flowers) and field crops (jowar, maize, mustard etc.)
Customers include direct farmers, Nurseries, NGOs, Green House and Poly house farmers.
Unique customer base of 3000+
Fulfilled orders across India
Impacting farmers
Partnership with most of leading seed producers with careful consideration in choosing suppliers with good R&D track record.
Partnership with IFFCO for expansion of offline presence
Discussion with NSC (National Seeds Corporation) for a partnership
Discussions with ICICI and SBI for rural reach and extension of credits
BigHaat.com - Confidential

10. BigHaat.com - Confidential
FAQs
What is unique:
Access to all leading brands under one platform
Transparent pricing and Door delivery
Product know-how for farmers to compare and choose a right hybrid
Package of practices for optimized yield
Expert recommendation & Advisory – Audio/SMS/Customer care/Print media; Crop scheduling and alerts
Awareness about new cultivation practices through blogs
Awareness about new hybrids and it’s advantages
Reduce input cost with advisory on quantity based on various inputs being collected
Possibility of direct benefit transfer in future in association with Govt agencies
Working with NGOs to spread awareness on hybrids and it’s advantages over OP varieties
Why Inventory Model:
Seed is a vital input in crop production. It is estimated that good quality seeds to improved varieties can contribute about 20-25% increase in yield.
To assure quality inputs to farmers, and witnessing high rise in fake and inferior seeds being supplied to farmers, it is important to control quality tightly.
Sourcing directly from seed producers and authorized distributors helps to completely control of supplying of quality inputs to farmers
Why Hybrid Mode Model:
Internet awareness and penetration is though rapidly increasing in rural India, still it is a very low percentage of rural population using internet technology to embrace it’s benefits.
Providing offline reach and comfort to farmers through field executives help farmers on trust, awareness and advisory.
Post sale support is very important for farmers incase of any concerns on germination or yield, offline mode of presence helps them to connect with seed manufacturers to provide timely advisory and resolution.
Missed call and customer care advisory and recommendations helping farmers to choose a right hybrid
Why Technology:
Lot of advisory is prepared by seed manufacturers and but is not being reached to farmers since there is no direct access of farmers to these companies. BigHaat kind of technology platform shall address this gap and provides direct access of farmer information to these companies.
Seed manufacturers are increasingly using BigHaat technology platform to provide product know-how and package of practices to farmers and help them to realize best yield and income
Currently lot of advisory is very generic in nature and not helping farmers to realize it’s potential. BigHaat technology platform shall let farmers to register their crops and build a crop schedule based on crop, demographic and weather information, and provides localized relevant advisory to farmers in regional languages.
Providing local mandi market prices and price indications will help farmers to decide on next crop and also to explore options to maximize income for the produce.
BigHaat.com - Confidential

11. BigHaat.com - Confidential
Press Coverage
BigHaat.com - Confidential