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POST SHOW REPORT Southern Womens Show October 14 - 17, 2012 Orlando, FL.

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Presentation on theme: "POST SHOW REPORT Southern Womens Show October 14 - 17, 2012 Orlando, FL."— Presentation transcript:

1 POST SHOW REPORT Southern Womens Show October 14 - 17, 2012 Orlando, FL

2 THOUSANDS ATTENDED The 22 nd annual Southern Womens Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.


4 SPECIAL GUESTS Celebrity appearances attracted media attention and guests! From national celebrities and celebrity crafters to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained. Teresa Giudice, The Real Housewives of New Jersey Deidre Hall, Days of our Lives Kristy Villa, The Balancing Act on Lifetime TV Kathy Cano-Murillo, Celebrity Crafter Margot Potter, Celebrity Crafter

5 POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Womens Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show.

6 MILLIONS OF IMPRESSIONS Impressions Television Advertising3,633,114 Radio Advertising2,349,500 Newspaper Advertising1,592,406 Official Show Program7,500 Specialty Publications135,600 Public Relations950,080 Official Show Website114,090 E-Newsletters42,113 Total Impressions8,824,403 The Southern Womens Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage, and television, radio, newspaper and magazine exposure throughout the region.

7 TELEVISION ADVERTISING The following television partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 3,633,114 impressions! 483 Spots 204,308 Impressions 18 Spots 1,080,000 Impressions 41 Spots 1,620,000 Impressions 37 Spots 728,806 Impressions

8 RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 2,349,500 impressions! 118 Spots 1,134,100 Impressions 90 Spots 173,600 Impressions 112 spots 110,600 Impressions 185 Spots 641,100 Impressions 92 Spots 177,600 Impressions 68 Spots 112,500 Impressions

9 NATIONAL TV EXPOSURE The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The program came to life at this years show with a large show within the show pavilion. The Balancing Act provided the following added exposure: Promotion of the show in 50,000 Balance Your Life Magazine Guides Email to 50,000 VIP club members Production of a 60-minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households! Promotion on See the Southern Womens Show episode on December 4 th and 11 th !

10 PRINT ADVERTISING Nine (9) advertisements in The Orlando Sentinel promoted the show throughout a three week campaign, generating over 1,592,406 impressions. The show was also advertised in Orlando Magazine to a potential reach of 135,600 readers. The Official Show Program promoted sponsors, exhibitors, celebrity guests, special features and stage schedules. 7,500 copies of the program were distributed to guests onsite.

11 PUBLIC RELATIONS Press releases, media alerts and personal outreach by our Public Relations firm resulted in numerous articles about the show that highlighted show sponsors, exhibitors, celebrity guests and special features. In total, press clippings and articles generated 950,080 impressions.

12 WEB, FACEBOOK, E-NEWS Show connected with thousands of fans through website, Facebook and weekly E-Newsletter campaigns! 114,090 web impressions Weekly status updates to 4,765 Facebook fans Six E-Newsletters to 42,113 subscribers

13 COUPONS & TICKETS Money saving coupon and ticket offers drove attendance! Electronic coupons were available through the show website, and discount tickets were sold at over 70 Walgreens stores to provide guests with special savings and stimulate show traffic. In addition, thousands of complimentary admission tickets were distributed to sponsors, media partners and exhibitors to help spread the word and boost attendance.

14 RETAIL EXPOSURE Hundreds of posters, table tents and register cards decorated the city and built awareness locally! Signage was displayed in local boutiques and retail stores, and in over 70 Walgreens locations to promote the show and boost attendance.

15 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! 105.9 Sunny FM 5-hour Energy A Chair Affair, Inc. A Spice Above A&E International AAA Auto Club South Abbott Laboratories About Time AboutSatellite Advanced Urogynecology Advocare AERUS ELECTROLUX Alexander's - Tervis Tumbler All Natural Dips Almon Gunter Motivates, Inc. Almondina AlternaScapes - artificial grass. real solutions. Altrient American Heart Association American Laser Skincare American Travel Partners, Inc. Amway Angelluz Religious Jewelry Anne's Dumplings Any Lab Test Now Arbonne International Skin Care and Wellness Artful Awakenings Arturo Cosmetics ASEA Asylum Fashion House LLC B&G Wineslushies Bag Shop Balance Your Life Pavilion Bandals Shoes Beaches of Fort Myers & Sanibel Beauti Junki BeautiControl Mobile Spas Beauty Tech, Inc BEIJO BAGS Belk Bent Twig Designs Bernina Sewing Centre Inc Bev Shots Big Fish Games Biltmore Inspirations BJ's Wholesale Club Blingy Boutique Blue Ridge & Great Smoky Mountains Bowman Hall Publishing Brazilian Bra Straps Building Homes for Heroes Cabot Creamery Cooperative Capelta Cardraising, Inc. Castaway SCUBA Cellular Sales/Verizon Wireless Center for Reproductive Medicine Central Florida Periodontics and Implantology, Inc. Champion Orthodontics & Orange Dental Cheap to Chic Boutique Chevrolet Chocolate Shop Wine Christelle's Jewelry Cigma - Hair Tools Cigma - Moonglow Classy Girl Boutique Clementine Design Clic Eyewear ClipCo LLC Cochlear Americas Coco For Me Colesce Fashions & Custom Fitted Bras CollaborativeWEALTH Cranston Jewelry Creative Accents FL Crime Prevention Security Systems of Orlando Cruise Planners - Gayle Whitt Konnerth Culligan of Florida Cutco Cutlery Dance It Studio David & Lord DenTek Design Group Jewelry Designs by Alex Simkin Devcon Security Di's Dazzle Dianetics / Scientology of Tampa Dillard's DirectBuy of Orlando Diva Daisies, LLC

16 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Dixie Pools & Spas Inc. Dove Chocolate Discoveries Dreamfields Pasta DubLi Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Education Dynamics eka Marchese Elase Medical Spa & Cosmetic Surgery Electronic Cigarette Elite Cosmetics Embassy Suites International Drive Hotel En Masse Marketing Corporation - Boom Box Endless Summer Energy Armor USA, Inc Envirosax LLC Essential Bodywear Eucerin EZ Jumper Fairvilla's Sexy Things Family Vacation Network by Westgate Resorts Fathom It Fifth Avenue Collection Jewelry Florida Blue Florida Cattle Women, Inc. Florida College of Integrative Medicine Florida Home Improvement Florida Hospital Florida Hospital - Children's Hospital Florida Hospital Healthy Florida Hospital Pink Army Forever Beautiful Fort Hays State University - Virtual College Fueled by Mila Funkey Boutique Garlic Grater Gaylord Palms Resort & Convention Center General Federation of Women's Clubs Florida General Nutrition Centers gentle touch medical aesthetics and wellness spa GLC Select, Inc. Gold Buyers of America Gold Canyon Good On Ya Gourmet House Rice Grace Adele 435 Home Solutions, Inc Gripstic Gro-Nails Naturally Guardian ad Litem Gutter Cap Hair Solutions Halo Again Happy Feet Hard Rock Hotel HARP 2.0 - OJ Mortgage Co. Hawaiian Moon Home Makeover Systems Homewatch CareGivers of Orlando House-Autry Mills Hunter Vision 3D Lasik I Rest My Case, Inc. Pillowcase Designs iLoveToCreate InfiniteAloe Infinity Lamp Innovative Concepts International Academy of Design & Technology Inventi - Iced Coffee IQ Power Isagenix International - Renewal Enterprises It Works! Wrap and Lose Fat It's a Steel It's A-Peeling! J & J Lulas JAM Sales JAM Sales - Bravage Jay Qualls Cakes and Shay Brown Events Jennie Yoon Buchanan M.D. Breast Cancer Fund Jewel Kade Juice Plus Just Can't Resist! K92.3 KeratinPerfect Key West Express Kleva Knife Sharpener Koutoure Unique Tees & More Kozy Collar L & C Products L'Oreal / La Roche Posay L'Oreal Paris

17 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! L'Oreal/ Vichy Lake Buena Vista Factory Stores Lemon - Aid Lifestyle Marketplace, LLC Lifeway Foods LillaRose Lindt Chocolate R.S.V.P. LipoFast Lisa Shively's Kitchen Helpers 1161 Longaberger Baskets and Home Decor Lustre Craft Mac Makeup Madcap Logic LLC / Creativity Express Majestic Eyewear Margaret Taylor, Ltd. Mary Kay, Inc. Medical Vein Center Medifast Weight Control Centers Mi Casa Bonita, Inc. Miche Bags Microfiber Cleaning System Mighty Cold Towel Migi Nail Art - Migi Velvet Eyeliner Millennium Products Mindful Minerals Miracle Whisk Miracle Windows & Sunrooms Inc. Miss Florida United States, LLC MiToe Moonlight Diva Emporium Munich Style Roasted Nuts My City Beauty My City Eats National Jewelry Buyers National PTA Naturally Yours Nectar of the Vine Nerium International Notter School Now That's Romantic! NuDawn Concepts Nuskin / Pharmanex Nutmeg Tree Desserts & More Olympia Compounding Pharmacy One Stop Hats One World Imports Onesole Opal Cove Organo Gold Origami Owl Orlando Harley-Davidson Orlando Sentinel Ottlite Technologies, Inc. Ovarian Cancer Alliance of Florida Pain-Less Therapeutic Solutions Panama City Beach CVB Pekos Perfect Fit Toe Rings Perfectly Posh Phoenix Trading Photo Letter Art Plexus Slim/Plexus Worldwide PMD Personal Microderm Pockos America Pondtastic Water Gardens Primo Water Purses by Peggy QIAGEN Rainbow Sales & Service ReBath Mid Fl Redneck Chef Renningers Antique Center Rodan + Fields Dermatologists Rubberdek & Decorative Concrete Solutions Safe Touch Security Systems Sandlake Cakes SAS Shoemakers Sassy But Classy Glitz Scentsy Wickless Candles Scrappy Boutique Sea World Seminole Wellness Center Senegence Int / Lip Sense Sexy Beautiful Me (TM) - Glamour Studio Sharon A. Stokes, MD, PA Silpada Designs, Inc. LLC SimplyFun Sleep Number Sleeves 2 Go

18 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Slender Results Solavei Sole-magic Sophia Rose Boutique South Bend Chocolate Company Spray and Sit Springfield Armory Stella & Dot Steves Cool Stuff Straight For You StriVectin Stunt Copters Styles Extended Sunbrushed Suraya Jewelry Designs Symmetry T.G. Lee Dairy Tastefully Simple The Cardama Law Group, D.A. The D* Word-A Musical The Energy Wellness Center The Foundation for Wellness Professionals The Garage Transformers The Gateway for Cancer Research The Gift Box - Sportula The Golden Touch The Lasik Vision Institute The Mancini Packing Company The Psychic Shop The Ribbon Print Company The Stenotype Institute The Tasty Trend The W The Women's Center of Orlando & Metamorphosis Therapeutic Innovations Thirty-One Gifts TMT Fashion ProductionsLLC Touchstone Crystal Jewelry by Swarovski Traci Lynn Fashion Jewelry Tranquil Abiding Treasures Tupperware Twila's Boutique Unique Designs by Wanda V&M Imports Vascular Specialists of Central Florida Velata - absolutely DELICIOUS fondue Venture Photography Verizon Wireless VibaBody Slimmer ViSalus 90 Day Health & Fitness Challenge Visiblemed Visit St Petersburg / Clearwater Visiting Angels Vitamist Walgreens WESH 2 Wildtree WMMO Women Magazine WOMX - MIX 105.1 FM Wonder Water Beads Xtreme Whitening LLC You bring it, We bling it! Z88.3 FM Zipfizz Healthy Energy Drink Mix

19 JOIN US IN 2013! The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next years show is scheduled for October 10 - 13, 2013 Mark your calendar now! For more information: Stacy Abernethy Executive Show Manager 800.849.0248 x 129 Click here to apply for the 2013 Southern Womens Show Orlando!

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