1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (TOTAL US DRUG data ending Jul 10, 2016)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
2.1%
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
0.8%
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016
*Units = Actual packages scanned

4. Strictly Confidential
Unsweetened Sparkling Water Category Retail Dollar Sales ($MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
-12.5%
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016

5. Strictly Confidential
Unsweetened Sparkling Water Category Retail Unit* Sales (MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
-10.3%
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016
*Units = Actual packages scanned

6. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
23.7%
20.3%
12.3%
8.9%
7.4%
15.2%
(0.2%)
(9.2%)
(25.0%)
(99.1%)
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016
*Units = Actual packages scanned

7. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
29.1%
22.6%
19.8%
12.0%
6.2%
5.4%
(1.3%)
(70.7%)
(97.0%)
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016
*Units = Actual packages scanned

8. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US DRUG, Data Ending Jul 10, 2016

9. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US DRUG, Data Ending Jul 10, 2016
*Units = Actual packages scanned

10. Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Jul 10, 2016

11. Voss ACV Weighted Distribution (%) by Region (L-4, DRUG)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, DRUG)
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016

12. Voss PDI & Dollar Share by Region (L-4, DRUG)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, DRUG)
West
Plains
Great Lakes
Northeast
TTL Premium:
97.1
Unsweetened Sparkling:
88.9
TTL Voss:
104.9
Voss Share of Premium:
4.2%
TTL Premium:
147.2
Unsweetened Sparkling:
236.5
TTL Voss:
122.4
Voss Share of Premium:
3.0%
TTL Premium:
80.5
Unsweetened Sparkling:
44.8
TTL Voss:
78.5
Voss Share of Premium:
3.7%
TTL Premium:
52.0
Unsweetened Sparkling:
47.4
TTL Voss:
73.8
Voss Share of Premium:
5.3%
California
South Central
Southeast
Mid South
TTL Premium:
108.9
Unsweetened Sparkling:
109.9
TTL Voss:
73.1
Voss Share of Premium:
2.6%
TTL Premium:
83.4
Unsweetened Sparkling:
46.8
TTL Voss:
111.2
Voss Share of Premium:
4.9%
TTL Premium:
109.8
Unsweetened Sparkling:
73.3
TTL Voss:
127.5
Voss Share of Premium:
4.3%
TTL Premium:
75.7
Unsweetened Sparkling:
66.6
TTL Voss:
80.4
Voss Share of Premium:
3.7%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Jul 10, 2016
Copyright © Information Resources, Inc., Confidential and proprietary

13. Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$147.9M
10.8%
+$14.4M
7.0%
+$8.2M
12.9
$125.0M
+0.5
+$0.01
$1.23
97.0
(-0.0)
VOSS Total Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$4.7M
1.6%
+$0.1M
6.7%
+$0.3M
1.1
$4.1M
(-0.0)
(-$0.00)
$1.63
40.4
+4.0
97.3
97.1
+0.5
+0.1
51.3
+13.7
97.5
97.1
+0.8
+0.2
57.9
+20.6 13
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

14. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG)
Total PREMIUM Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$147.9M
10.8%
+$14.4M
37.2%
+$6.2M
$22.9M 48
+1.4
58.6
+0.1
$1.15
+$0.00
73.1
45.5
+7.8
(-0.2)
89.8
+7.5
65.4
(-0.8)
Promo Price Per Vol
Lifts
VOSS Total Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$4.7M
1.6%
+$0.1M
-24.9%
(-$0.2M)
$0.6M 6
(-1.7)
63.9
(-1.6)
$1.59
(-$0.02)
0.0
16.5
(-23.2)
+0.0
64.8
(-1.3)
Promo Price Per Vol
Lifts 14
Source: IRI Infoscan, Total US DRUG, Data Ending Jul 10, 2016

15. Voss Dollar Sales per Point of Distribution (L-12, DRUG)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, DRUG)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$20,268
$20,534
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

16. Voss Average Price per Unit (DRUG)
Strictly Confidential
Voss Average Price per Unit (DRUG)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

17. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
142
157
134
131
117
142
133
116
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

18. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, DRUG)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.00
$0.03
$0.07
$0.02
-$0.01
$0.33
$0.14
Promo Price/Vol
-$0.02
$0.01
$0.05
-$0.00
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

19. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, DRUG)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.04
$0.01
$0.08
-$0.01
-$0.02
$0.03
$0.00
$0.06
-$0.18
Promo Price/Vol
$0.07
-$0.03
$0.11
(1) One unit of volume represents Oz. 19
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

20. Volume by Price Threshold: Premium Brands (L-52, DRUG)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, DRUG)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 20
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016

21. APPENDIX: DATA DETAIL

22. Voss Retail Dollar Sales by SKU (DRUG)
Strictly Confidential
Voss Retail Dollar Sales by SKU (DRUG)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$16,320
-7.3%
$7,097
-21.9%
$3,846
-20.2%
$1,081
-41.6%
500ml
$4,092,276
2.6%
$2,184,922
13.4%
$1,317,892
26.2%
$479,650
37.1%
850ml
$432,381
-6.4%
$190,309
-14.1%
$96,913
-25.3%
$29,859
-27.9% 12
$56
409.3% $0
-100.0% 24
$749
209.1%
$447
135.3%
$294
274.2%
$44
0.0% 6
$49,488
-16.0%
$17,486
-50.0%
$5,198
-70.2%
$830
-82.6%
Still - Glass
VOSS STILL - Glass
375ml
$13,137
-4.8%
$4,441
-33.6%
$1,998
-45.0%
$796
-48.3% 4
$226
-60.6%
$106
-65.4%
$51
-53.7%
$15
-60.5%
800ml
$30,208
33.6%
$14,105
15.1%
$6,943
2.1%
$1,904
-26.0% 2
$213
111.5%
$78
144.5%
$40
123.9%
Voss Still Total
$4,635,055
1.5%
$2,418,991
9.4%
$1,433,176
18.7%
$514,220
27.9%
Sparkling
VOSS SPARKLING - Glass
$7,823
-9.7%
$3,119
-29.4%
$1,390
-38.6%
$390
-40.0%
$123
-80.1%
$97
-26.7%
89.8% $9
-40.8%
$17,098
44.7%
$8,039
13.7%
$3,740
-9.6%
$1,301
-12.8%
Voss Sparkling Total
$25,044
19.4%
$11,256
-2.0%
$5,227
-17.0%
$1,701
-18.7%
Total Voss
$4,660,099
1.6%
$2,430,247
9.3%
$1,438,404
18.6%
$515,921
27.6%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

23. Voss Retail Volume Sales by SKU (DRUG)
Strictly Confidential
Voss Retail Volume Sales by SKU (DRUG)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
6650
-7.3%
2925
-21.8%
1609
-17.3%
462
-36.9%
500ml
0.2%
11.2%
853816
23.7%
304245
28.9%
850ml
253298
111753
-15.2%
56962
-26.9%
17510
-30.0% 12 32
300.1%
-100.0% 24
12112
209.8%
7152
139.8%
4843
294.6%
708
0.0% 6
23580
-14.5%
8072
-55.2%
2615
-71.0%
438
-82.6%
Still - Glass
VOSS STILL - Glass
375ml
4678
-10.0%
1614
-35.4%
732
-45.7%
310
-45.4% 4
104
-51.5% 53
-51.6% 27
-31.3%
-20.1%
800ml
14604
33.7%
6912
18.2%
3410
6.3%
909
-24.2% 2
112
74.9% 38
100.1% 16
66.5%
Voss Still Total
-0.2%
8.1%
924031
17.7%
324610
22.0%
Sparkling
VOSS SPARKLING - Glass
2990
-5.7%
1228
-24.6%
518
-37.2%
138
-40.7% 56
-74.4% 34
-30.5%
57.5% 3
-50.8%
8055
38.7%
3759
9.0%
1764
-13.7%
617
Voss Sparkling Total
11101
21.3%
5021
-1.1%
2315
-18.2%
758
-18.9%
Total Voss
8.0%
926346
17.6%
325368
21.9%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016

24. Voss Glass SKUs v. Competitor SKUs (L-12, DRUG)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, DRUG)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$1,998
732
975
$2.73
$2.05
0.11
$17,635 4
$51 27 9
$1.90
$5.71
0.01
$5,085
San Pellegrino
750 ml
800 ml 2
$40 16 5
$2.52
$8.05
0.03
$1,402
$6,943
3,410
2,128
$2.04
$3.26
0.32
$21,796
Sparkling - Glass
Perrier
200 ml 6
$1,751
618
258
$2.83
$6.79
0.02
$83,994
*Can
250 ml 10
$260,755
205,544
41,123
$1.27
$6.34
49.53
$5,264
$634,666
467,229
93,478
$1.36
77.95
$8,141
$619
236
473
$2.62
$1.31
0.04
$15,636
$458
256 85
$1.79
$5.37
0.14
$3,347
$413
239 91
$1.73
$4.56
0.06
$6,609
$623
346
524
$1.80
$1.19
0.10
$5,992 24
$565
357
135
$1.58
$4.17
0.15
$3,846
$1,390
518
689
$2.68
$2.02
$12,923
$97 34 11
$2.87
$8.62
$26,267
$1,353
862
576
$1.57
$2.35
0.12
$11,359
$1,277
734
490
$1.74
$2.61
0.08
$15,368
$407
$1.70
$4.49
$6,510
$10,342
6,656
4,447
$1.55
$2.33
0.61
$16,994
$11,834
7,895
5,275
$1.50
$2.24
0.34
$35,129 15
$3,740
1,764
1,100
$2.12
$3.40
0.19
$19,613
1000 ml
$373
295
148
$1.26
$2.53
0.07
$5,141
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016
*Units = Actual packages scanned

25. Voss Glass SKUs v. Competitor SKUs (L-52, DRUG)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, DRUG)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$13,137
4,678
6,228
$2.81
$2.11
0.35
$37,435 4
$226
104 35
$2.17
$6.54
0.04
$5,170
San Pellegrino
750 ml
800 ml 2
$213
112
$1.90
$6.07
0.06
$3,371
$30,208
14,604
9,112
$2.07
$3.32
0.72
$41,716
Sparkling - Glass
Perrier
200 ml 6
$4,568
1,612
673
$2.83
$6.79
0.02
$212,691
*Can
250 ml 10
$1,116,110
919,670
183,998
$1.21
58.31
$19,142
$2,492,379
1,877,682
375,667
$1.33
$6.63
89.43
$27,870
$3,174
1,211
2,424
$2.62
$1.31
0.14
$23,174
$4,191
2,203
735
$5.71
0.58
$7,251
$1,368
779
295
$1.76
$4.63
0.07
$19,331
$9,532
5,522
8,374
$1.73
$1.14
0.28
$33,618 24
$3,052
1,960
743
$1.56
$4.11
0.39
$7,889
$7,823
2,990
3,981
$1.96
0.19
$42,165
$123 56 19
$2.20
$6.62
$7,741
$6,021
3,963
2,648
$1.52
$2.27
0.20
$30,740
$6,403
3,659
2,444
$1.75
$45,836
$1,536
867
329
$1.77
$4.67
0.08
$19,077
$48,260
30,946
20,675
$2.33
0.84
$57,679
$51,342
30,558
20,416
$1.68
$2.51
0.54
$95,198 15
$17,098
8,055
5,026
$2.12
$3.40
0.50
$34,468
1000 ml
$1,324
1,028
514
$1.29
$2.57
$16,949
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016
*Units = Actual packages scanned

26. Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$1,499
855
215
$1.75
$6.96
0.33
$4,574
Fiji 1
$79,602
50,150
75,965
$1.59
$1.05
10.83
$7,349
$425,881
325,024
82,133
$1.31
$5.19
49.91
$8,533
Voss
$3,846
1,609
2,440
$2.39
$1.58
1.23
$3,123
$5,198
2,615
658
$1.99
$7.90
1.47
$3,525 12 $0
$0.00
0.00
500 ml
$1,279,960
849,360
849,913
$1.51
87.80
$14,577
$43,754
37,742
6,293
$1.16
$6.95
4.19
$10,445 24
$27 49 2
$0.54
$13.07
0.01
$3,826
$2,322,715
1,586,538
1,587,571
$1.46
92.63
$25,075
$301
860 36
$0.35
$8.40
0.08
$3,742
$505,988
385,579
64,289
$7.87
38.89
$13,012
$1,317,892
853,816
854,372
$1.54
70.41
$18,716
$294
4,843
202
$0.06
0.07
$4,102
750 ml
$274,097
199,416
133,232
$1.37
$2.06
34.18
$8,020
850 ml
$96,913
56,962
33,559
$1.70
$2.89
6.61
$14,663
1000 ml
$2,711,892
2,407,500
1,204,077
$1.13
$2.25
89.17
$30,414
$33,702
29,291
2,442
$1.15
$13.80
1.73
$19,515
$789
770 32
$1.02
$24.57
0.17
$4,752
$3,901,164
3,248,617
1,624,750
$1.20
$2.40
92.99
$41,950
$36,167
33,021
2,753
$1.10
$13.14
3.42
$10,583
1500 ml
$74,984
72,496
24,175
$1.03
$3.10
8.42
$8,906
$1,331,344
1,807,032
602,584
$0.74
$2.21
89.19
$14,928
Sparkling - Plastic
Perrier
$1,220,079
761,362
761,858
$1.60
84.96
$14,360
$2,887
2,789
465
$1.04
$6.21
0.54
$5,310
$524,896
314,004
314,209
$1.67
51.46
$10,199
$349
418 17
$0.84
$20.04
0.05
$6,457
San Pellegrino
$730,737
452,301
452,596
$1.62
$1.61
49.53
$14,755
$6,150
5,795
483
$1.06
$12.73
1.32
$4,651
$288
242 10
$1.19
$28.55
$23,131
$568,713
562,983
281,568
$1.01
$2.02
85.95
$6,617
$960,772
915,724
457,987
$2.10
89.03
$10,792
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

27. Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$15,507
8,491
2,136
$1.83
$7.26
1.03
$15,077
Fiji 1
$352,500
223,135
337,994
$1.58
$1.04
17.61
$20,021
$1,745,022
1,262,874
319,127
$1.38
$5.47
55.41
$31,495
Voss
$16,320
6,650
10,084
$2.45
$1.62
2.09
$7,791
$49,488
23,580
5,932
$2.10
$8.34
2.69
$18,419 12
$56 32 4
$1.77
$13.99
0.04
$1,260
500 ml
$4,689,254
3,161,867
3,163,925
$1.48
90.20
$51,985
$258,185
230,679
38,462
$1.12
$6.71
6.14
$42,081 24
$154
700 29
$0.22
$5.29
$4,287
$8,597,768
6,009,440
6,013,352
$1.43
93.83
$91,627
$747
2,295 96
$0.33
$7.81
0.18
$4,175
$2,049,977
1,594,938
265,929
$1.29
$7.71
51.43
$39,856
$4,092,276
2,646,001
2,647,724
$1.55
71.66
$57,104
$749
12,112
505
$0.06
0.12
$6,000
750 ml
$530,449
364,640
243,621
$1.45
$2.18
34.77
$15,254
850 ml
$432,381
253,298
149,229
$1.71
$2.90
8.79
$49,164
1000 ml
$10,240,735
9,548,359
4,775,479
$1.07
$2.14
91.40
$112,042
$181,892
158,203
13,189
$1.15
$13.79
2.54
$71,500
$4,033
4,364
182
$0.92
$22.17
0.54
$7,452 $0
$0.00
0.00
$14,595,770
12,570,181
6,286,801
$1.16
$2.32
93.79
$155,626
$270,194
241,571
20,139
$13.42
7.22
$37,417
1500 ml
$755,706
768,170
256,159
$0.98
$2.95
41.86
$18,054
$5,174,794
6,068,945
2,023,788
$0.85
$2.56
92.03
$56,229
Sparkling - Plastic
Perrier
$4,589,895
2,853,049
2,854,906
$1.61
87.83
$52,258
$10,671
10,279
1,714
$6.23
0.89
$12,044
$1,555,204
917,777
918,375
$1.69
53.64
$28,992
$1,594
2,401
100
$0.66
$15.93
0.31
$5,075
San Pellegrino
$2,730,678
1,702,114
1,703,222
$1.60
51.78
$52,735
$14,061
13,314
1,110
$1.06
$12.67
1.47
$9,565
$1,541
1,335 56
$27.69
0.06
$24,887
$2,529,990
2,486,103
1,243,390
$1.02
$2.03
92.54
$27,340
$4,070,026
4,010,195
2,005,643
$1.01
92.83
$43,843
Source: IRI Infoscan, Total US DRUG Data Ending Jul 10, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

28. Voss Competitor Summary (L-52, DRUG)
Strictly Confidential
Voss Competitor Summary (L-52, DRUG)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$69,502,642
19.6%
$34,603,294
16.9%
$19,038,077
18.4%
$6,791,436
24.4%
Fiji
$33,471,199
13.2%
$17,040,111
18.0%
$9,209,354
25.2%
$3,298,378
30.5%
Evian
$16,775,051
9.5%
$7,825,907
6.4%
$4,438,211
12.0%
$1,611,566
22.8%
Perrier
$12,603,014
25.7%
$6,177,631
24.9%
$3,405,770
23.6%
$1,209,314
24.0%
San Pellegrino
$6,881,832
(5.9%)
$3,258,107
1.9%
$1,712,503
5.9%
$599,036
6.2%
Voss
$4,660,234
1.6%
$2,430,382
9.3%
$1,438,537
18.6%
$515,974
27.6%
Essentia
$1,421,764
288.0%
$810,456
128.4%
$560,998
112.2%
$244,549
132.7%
Icelandic Glacial
$570,820
(12.8%)
$270,939
(3.4%)
$148,268
5.8%
$47,913
2.5%
Core
$554,982
1,006.2%
$314,259
573.1%
$193,072
469.1%
$72,903
258.0%
Aqua Hydrate
$436,336
(25.1%)
$225,676
(16.3%)
$126,725
(8.5%)
$50,616
13.0%
Volvic
$346,328
(19.8%)
$109,532
(37.3%)
$43,294
(54.6%)
$7,067
(80.3%)
Bai
$24,023
0.0%
$20,438
$14,473
$3,859
Mountain Valley Spring Water
$13,177
(35.8%)
$6,015
(24.3%)
$2,944
(10.0%)
$1,693
101.7%
Saratoga
$10,730
(23.0%)
$4,346
(23.6%)
$2,205
(26.5%)
$636
(39.3%)
Acqua Panna
$9,613
$3,285
(56.8%)
$897
(71.2%)
$122
(85.1%)
Eternal
$5,844
(91.6%)
$1,814
(93.1%)
$1,183
(88.3%)
$584
(63.3%)
Resource
$4,377
(99.0%)
$847
(99.1%)
$238
(97.5%)
$71
(96.2%)
Boxed Water
$2,203
105.0%
$707
(33.9%)
$444
(50.6%)
$208
(61.7%)
Penta
$35
14.4%
$30
73.2%
123.2% $6
Gerolsteiner $4 $0
Just
Ferrarelle
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016

29. Voss Competitor Summary (L-52, DRUG)
Strictly Confidential
Voss Competitor Summary (L-52, DRUG)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
69,659,689
20.8%
33,922,305
12.5%
18,446,020
12.0%
6,782,037
17.3%
Fiji
28,449,810
10.7%
14,612,729
16.8%
7,857,138
27.8%
2,851,896
36.2%
Evian
14,341,889
2.7%
6,407,025
(2.8%)
3,615,100
5.2%
1,322,707
20.3%
Perrier
9,308,920
23.8%
4,548,025
24.6%
2,477,445
24.9%
897,989
San Pellegrino
5,769,081
(5.3%)
2,689,935
(1.2%)
1,384,992
3.2%
506,635
6.0%
Voss
2,972,322
(0.2%)
1,562,238
8.0%
926,397
17.6%
325,384
21.9%
Essentia
1,256,983
249.2%
688,204
96.2%
458,812
73.2%
196,497
84.2%
Icelandic Glacial
518,728
(23.5%)
255,556
(7.1%)
142,051
5.4%
47,089
8.9%
Aqua Hydrate
475,156
(22.2%)
239,568
(16.8%)
134,451
(11.4%)
54,261
6.8%
Core
400,614
967.4%
226,706
559.9%
138,487
474.9%
51,307
263.2%
Volvic
273,203
(23.6%)
83,406
(41.4%)
32,529
(57.6%)
5,448
(81.4%)
Bai
17,917
0.0%
15,277
11,198
3,050
Mountain Valley Spring Water
14,446
(28.2%)
6,644
(18.8%)
3,143
(9.1%)
1,609
72.4%
Saratoga
10,708
(27.5%)
4,336
(26.8%)
2,210
(26.3%)
678
(31.8%)
Acqua Panna
7,189
9.4%
2,492
(55.8%)
682
(70.8%) 68
(89.2%)
Eternal
5,496
(91.3%)
1,603
(93.2%)
1,045
(89.0%)
481
(71.1%)
Resource
3,970
(99.1%)
799
(99.4%)
257
(97.1%) 79
(95.4%)
Boxed Water
1,501
95.1%
447
(41.8%)
292
(56.7%)
142
(66.5%)
Penta 18
(6.6%) 15
65.0%
113.2% 3
Gerolsteiner 6
Just
Ferrarelle
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG , Data Ending Jul 10, 2016