1. Company profile
ABCD GROUP CO., LTD

2. Agenda Ι Company Profile ΙΙ Customer Base & Product Range
ΙΙΙ Sector Data
IV Strategy

3. Ι. Company Profile : History milestones Group Premises Group Structure
Shareholders

4. History – Milestones
2001: SIDMA acquires the majority of AABC CO S.A., a manufacturer of polyurethane steel sandwich panels.
2005: AABC enters the Athens Stock Exchange.
Subsidiaries in Bulgaria and Romania are founded.
: AABC establishes its leading position as a steel trader in the Greek market
2012: Total production of the company moves to Salonica
: One merger and one acquisition in the sector.
1931: AABC (Steel Trading of Macedonia) is founded in Thessaloniki by the Amariglio brothers.
1950: The headquarters move to Athens.
2004: Export activity to the Balkans begins.
2007: Construction of three new Steel Service Centers (Inofyta, Bucharest and Sofia) is completed.
1991: SIDMA begins its transformation to a Steel Service Center. The first processing lines are installed.
1999: AABC enters VIOHALCO group.
2002: ISO 9001:2000
Certificated
2006: ISO 14001:2004
Certificated

5. ISO CERTIFICATED
ISO 14001:2004
ISO 9001:2000

6. Group Premises Aspropyrgos (Athens Area) Inofyta (Athens Area)
Oreokastro (Thessaloniki Area)
PANELCO S.A. (Lamia)
SIDMA Bulgaria (Sofia)
SIDMA Romania (Bucharest)

7. SIDMA S.A. at a glance Producer SIDMA S.A. Customer
Products: Flat, Long, Wire Products & Panels.
Construction:
Building and civil engineering
Services: Cutting & Slitting , Shot blasting & Painting, Polishing, Plasma & Oxygen cutting.
Merchants:
Retail
Manufacturing :
Machinery
White Appliances
Mechanical Engineering
Leading steel distributor in the Greek and Balkan markets combined.
Distribution network with 5 warehouses in Greece and the Balkans.
212 employees.
Key financials
FY 2008 Sales: € 300 million
FY 2013 Sales: € 128 million
FY 2014 Sales: € 129 million
Others:
Public Sector
Metal products
Shipbuilding

8. ΙI. Customer Base &
Product Range

9. Customer Base
Manufacturers and industries, utilizing steel products as raw material for their production.
Traders of steel and related materials.
Constructors of metallic parts and mechanical industry.
Construction companies and joint ventures for public and private projects.
More than 1,400 active customers
No customer represents more than 2% of the total annual turnover

10. Product Range Flat Long Products Products Wire Panels Products
Hot Rolled
Cold Rolled
Pickled & Oiled
Galvanized
Corrugated &Trapezoidal
Prepainted
Stainless Steel
Merchant Bars
Profiles
Hollow Sections
Construction Tubes
Flat
Products
(Coils & Sheets)
Long
Products
Wire
Products
Panels
Galvanized Wire
Galvanized Fencing Mesh
Black Wire
Metal sandwich panels mainly used as a composite cladding in roofing and walling of industrial, commercial and residential buildings, as well as industrial refrigeration chambers.

11. Typical Product & Services
Flat Products
Oxygen and plasma cutting
Corrugated Products
Long products
Profile Steel/ Hollow Profiles/ Tubes
Cutting to Length
Bending
Blasting/ Coating
Galvanized

12. III. Sector Information 1
III. Sector Information 1. Steel Cycle and EBITDA / cash flow relationship
2. EU - Apparent Consumption

13. SINCE 2007 ABOUT 50m MTONS HAVE DISAPPEARED FROM EU MARKET SUPPLY
Apparent Consumption
SINCE 2007 ABOUT 50m MTONS HAVE
DISAPPEARED FROM EU MARKET SUPPLY
184
184
175 7%
163
170
152
137
145
146
32% 6% 9%
132
140
4,0%
19% 6%
115
F E2014
SOURCE: EUROMETAL, World Steel Association

14. ΙV. Strategy
1. Risk Management
2. Crisis Management

15. 65% receivables is presently covered
Risk Management
Effective risk management is central to SIDMA’s success and growth.
Sources of risk:
Source
Action
Client Default
Credit Insurance
65% receivables is presently covered
Market Cyclicality
Keep low inventories
Long term relationship with suppliers
More value added products
Market Leadership challenge
Broad sales network
Diversified customer base
Focus on sales volume in order to maintain high purchasing power
Liquidity
Improve DSO and DPO
Enough funds to weather the storm
Keep adequate cash reserves

16. with increased WC needs
Crisis Management
COSTS
CAPEX
DEBT /
LIQUIDITY
BUSINESS
PORTFOLIO
Cut Costs/
Operational
Restructuring
Limit CAPEX
Reduce
Working Capital (WC)
needs
Adapt
Product & Service
Portfolio
40% Cost reduction
compared to 2008 or
€ 6 million.
Invest only to improve
Production processes
i.e. Bar Code
DSOs reduced
from 155 in 2007 to
100 in 2014 resulting in
€ 16,5 million less WC
Remove products
with increased WC needs
and low Marginal
Contribution
NEEDED TIME & EFFORT