1. NAPLE Dutch country report
Sander van Kempen, Ted van der Togt
May 11th 2016, The Hague

2. Book market in the Netherlands
Book sales relative stable (39M 2015)
Publishers strugling
Decline in bookstores
Competition online stores
Competition other media (
Books sold (millions)
# bookstores

3. E-book adoption NL 43.600 e-books /170.000 printed
Sales last 12 months: 6% of print
Online sales last 12 months: 28%

4. E-book types Mostly literary fiction
Other genres like childrens books, non-fiction, travel, educational behind

5. Device ownership - devices used (on 16.8 M Dutch )

6. E-book channels