1. 1Competitive Matrix1 ● Product MY PRODUCT Product 1 Product 2
Feature A
Feature B
Feature C
Feature D
Feature E
MY PRODUCT ●
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
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2. Summary 2What do you want your audience to remember about the company?
Unique and Sizeable Opportunity
Unique product or service
Competitive Advantage, Strengths
Marketing Approach, Customers, Sales Pipeline
Intellectual property
Management team
Other…
Summary
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3. 3Competitive Positioning
Your Company, Inc.
Gizmo
Gadget.com
Yippee
Flexibility
Functionality
Yikes
Zowie
Thingamabob
3Competitive Positioning
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4. 4End First Section
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5. 5Business Model and Marketing Plan (2 TO 5 SLIDES)
Describe the company’s business and revenue model
What is the overall business strategy?
How will you sell your product or service (distributors, internet)?
How will the company generate revenue for its product or service?
Describe the sales cycle for the company’s product or service
Describe the Marketing Plan (if appropriate)
What is the go-to -market strategy?
What is the pricing model? Gross margin?
How will you access customers? (including advert. and promo.)
How will your product or service be distributed?
What customer support will be needed?
Note any commitments from partners, distributors, granting agencies, etc. regarding benefits of your product
Slide Time: Approximately 90 seconds
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6. 6 Include pertinent info regarding FDA, FTC, or other pertinent government agency
Regulatory Issues (not necessarily included in all investor presentations)
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7. 7End First Section
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8. 8End First Section
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9. 9End First Section
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10. 10End First Section
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