1. Splash Screen

2. Section 1: The Basis of Culture Section 2: Language and Culture
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Section 1: The Basis of Culture
Section 2: Language and Culture
Section 3: Norms and Values
Section 4: Beliefs and Material Culture
Section 5: Cultural Diversity and Similarity
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3. Chapter Preview · Section 1
The Basis of Culture (pages 72–76)
Culture defines how people in a society behave in relation to others and to physical objects. Although most behavior among animals is instinctual, human behavior is learned. Even reflexes and drives do not completely determine how humans will behave, because people are heavily influenced by culture.
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4. Chapter Preview · Section 2
Language and Culture (pages 77–80)
Humans can create and transmit culture. The symbols of language play a role in determining people’s views of reality.
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5. Chapter Preview · Section 5
Cultural Diversity and Similarity (pages 95–102)
Cultures change according to three major processes. Cultures contain groups within them called subcultures and countercultures that differ in important ways from the main culture. People tend to make judgments based on their own cultures. While apparently very different on the surface, all cultures have common traits or elements that sociologists call cultural universals.
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6. culture society instincts reflex drive sociobiology
Section 1-Key Terms

7. Culture and Society
The culture you live in refers to the knowledge, language, values, customs and physical objects that are passed from generation to generation among members of a group.
Material aspects of our culture include skyscrapers, computers, cell phones and cars.
Section 1

8. Culture and Society (cont.)
Nonmaterial aspects include beliefs, rules, customs, family systems and a capitalist economy.
Culture and society are interwoven.
A society is a group of people who live in a defined territory and participate in a common culture.
Section 1

9. Culture and Heredity
Instincts are genetically inherited patterns of behavior. Humans, unlike animals, cannot rely on instinct alone for survival, so we rely on our culture.
However, culture is not the only influence on our behavior.
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10. Culture and Heredity (cont.)
Other factors include:
Heredity—genetically inherited traits
Reflexes—simple, biologically inherited automatic reactions to physical stimuli.
Drives—impulses
These expressions of such biological factors can vary depending on the culture.
Section 1

11. Sociobiology
Sociobiology is the study of the biological basis of human behavior.
Darwin’s theory of natural selection + modern genetics = Sociobiology
Sociologists believe that behaviors that best help people and animals are biologically based and transmitted in the genetic code.
Section 1

12. Section 1-End

13. Humans can create and transmit culture
Humans can create and transmit culture. The symbols of language play a role in determining people’s views of reality.
Section 2-Preview

14. hypothesis of linguistic relativity
symbol
hypothesis of linguistic relativity
Section 2-Key Terms

15. Symbols, Language, and Culture
Cultural transmission defines the transmission and creation of culture—or the idea that each generation must be taught about their culture.
Symbols are things that stand for or represent something else. The most important symbols are those that create language.
Sign Language
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16. Symbols, Language, and Culture (cont.)
Language and culture are related because language frees humans from the limits of time and space.
Language allows us to create culture.
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17. The Sapir-Whorf Hypothesis
The Sapir-Whorf Hypothesis or the hypothesis of linguistic relativity—Edward Sapir and Benjamin Whorf believe that our perceptions of the world depend in part on the particular language we have learned.
For example, when something is important to a society, its language will have many words to describe it.
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18. The Sapir-Whorf Hypothesis (cont.)
We can learn other languages, or learn more about our own, to expand our view of the world.
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19. Section 2-End