1. 2017 Charlottesville Parks and Recreation Survey: Findings

2. Overview of Parks & Rec Survey
Designed to capture and provide feedback on residents’ experience with Charlottesville parks, facilities, and programs.
Also designed to elicit feedback about potential future parks, athletic opportunities (indoor/outdoor), and programs.
Sponsored and funded by the Charlottesville Division of Parks.
Development and administration was a collaborative effort between Parks and the Center for Survey Research (CSR), a unit of the Weldon Cooper Center for Public Service (CCPS) at UVA.
Focus groups: to fine-tune the survey instrument

3. Methodology
Oversampled traditionally low response rate neighborhoods

4. Methodology Survey protocol: Advanced letter Survey packet
Reminder postcard
Thank you postcard
2nd survey packet
Response rate: 23.4%
Margin of error: ±4.4%
Overrepresentation of females, seniors, single-family homes, and whites

5. Physical condition of all parks, trails, and facilities visited in the past 12 months
All numbers are percents

6. Overall Satisfaction with Charlottesville Park System

7. Most Visited Parks Top 10 shown
Numbers are percent of those who visited it once in the past 12 months
Top 10 shown

8. Actions wanted from Parks and Recreation
All numbers are percents

9. Needs in Charlottesville

10. Need for Outdoor Facilities

11. Need for Indoor Facilities

12. Need for Different Programs

13. Improvements to Parks and Recreation System

14. Priorities for City Taxes

15. DEMOGRAPHIC COMPARISON
Charlottesville
Survey
Gender
Female
52%
64%
Male
48%
36%
Hispanic
Yes 5% No
95%
Race
White
70%
77%
Black or African American
19%
11%
Asian 8% 7%
Other 3%
Age
18-24
16%
25-39
28%
35%
40-64
30%
37%
65+
10%
21%
Type of house
Single Family House
51%
63%
Townhouse/duplex
12%
Apartment/Condo
38%
23% 1%
Household income
Under $25,000
17%
$25,000 - $49,999
$50,000 - $74,999
15%
$75,000 - $99,999
$100,000 - $149,999
13%
$150,000 or more