1. Worldwide Trends Affecting the Food Industry
Hello
Welcome to the poultry industry e-learning, I am Facundo Cancela, Global MKT manager for the meat and poultry segment.
Today we’re going to talk about the poultry industry, a key strategic segment for the Food and Vet business of bioMerieux Industry.
Stan Bailey, PhD
Sr. Director Scientific Affairs
bioMerieux Industry

2. We will need more food!
If global population reaches 9.1 billion by 2050, the FAO says that world food production will need to rise by 70%, and food production in the developing world will need to double.
The projected 70% increase in food production will have to overcome rising energy prices, growing depletion of underground aquifers, the continuing loss of farmland to urbanization, and increased drought and flooding resulting from climate change.
Lets talk now, about context and trends.
Some of this need for more food really isn’t due to increasing population, but it is due to changing diets. As economies grow and people become richer, they eat richer diets. This means more meat, more dairy, more processed products.

3. How will we feed everyone?
Increase yields
Access to fertilizers in developing world
Better genetics including GMO’s
Reduce waste
65% of calories produced are wasted
Change diets
It takes significantly less resources for vegetable based diets .
Lets talk now, about context and trends.

4. Growth of Organic/all Natural Foods
In million hectares
A reduction in the amount of feed required to produce a pound of broiler meat, due to continual discoveries in genetics and nutrition;
As a consequence today, to produce a chicken of 2,1 kilos take 45 days. And in the fifties, it use to take 100 days.

5. What is FSMA? FSMA Purpose
Food Safety Modernization Act- January 4, 2011 (US Public Law )1
Most wide sweeping change in US food safety law in nearly a century
What is FSMA?
Directs U.S. FDA to establish standards for food safety prevention
Gives FDA new mandates, authorities and oversight of food industry on implementation of food safety prevention policy/program2
4 Major themes: prevention measures, inspection-compliance-response (Laboratory testing capability), import safety, enhanced partnerships (capacity building)
FSMA
Purpose
-Most wide sweeping change in US Food Safety law in nearly a century

6. Global Drivers for the US Food Safety Modernization Act (FSMA)
Food Safety: Preventing disease-causing pathogens and harmful residues
in food.
2. Food Defense: Preventing intentional contamination or economic adulteration in food
3. Food Security: Reliable food supply is inextricably linked to food safety & food defense
UN data:
-By 2050: population >9 billion
- Food production must increase by > 50%
Optimization of the production of safe food will be of paramount importance.
Major food outbreaks and recalls drove US enactment of FSMA
(i.e, E.coli O157:H7 in produce, Salmonella in peanut butter, Melamine in infant formula.)

7. food supply is increasingly connected

8. Global connections create greater food safety risks

9. Ingredients risk create potential for much food safety issues

10. Reviewing key food safety risks based on poultry market

11. What is changing in poultry food safety?
Evolving Pathogen Risks
Antimicrobial Resistance
Evolving Regulations

12. Food safety pathogen risks continue to evolve
SALMONELLA
LISTERIA
1980s
2010s
CAMPYLOBACTER ?
SEROTYPES
TOMORROW

13. changing production strategies
In the 50’s, a chick was fed during 100 days to reach 2,1 kilos
Today between 42 and 49 days
A reduction in the amount of feed required to produce a pound of broiler meat, due to continual discoveries in genetics and nutrition;
As a consequence today, to produce a chicken of 2,1 kilos take 45 days. And in the fifties, it use to take 100 days.

14. Increasing food regulation
Huge changes impacting poultry industry Animal health & regulatory are now TOP challenges.
But not all its easy for the poultry industry.
Today, the poultry industry is under a strong pressure.
At one side they have:
“Regulators” want safe products for consumers, therefore there are new and more stringent regulation.(New Campy EU regulation, enumeration, and Salmonella and Campylobacter reduction programmes in all regions).
And in the other side:
“Consumers” wants healthy and natural products, without any additives, they also want to buy a chicken that was raised without the use of any ATB and in a healthy environment (Animal welfare) but…they are not willing to pay more for that .
So, to keep up with the grow, the industry need to produce more to satisfy a growing WW population, to comply with stronger regulations and at the same time to manage the animal health but without the tools they use to have, the ATB, because of the consumers pressure.
REGULATORS
Increasing food regulation
POULTRY INDUSTRY
Farm Management
ATB resistance
CONSUMERS
Increasing awareness

15. Changing Food Landscape
9.1 billion people
Globalization
Increasingly complex supply chain
Blockchain
Internet
24 hr news cycle
Social media
Consumer
Demand, Perception, Safety
Brand Protection
Company, Industry, Country
Lets talk now, about context and trends.