1. Fairtrade Campaigns
An introduction

2. The FAIRTRADEMark
The FAIRTRADE Mark
An independent consumer label which appears on products as a guarantee that disadvantaged producers in the developing world are getting a better deal.
‘A world in which every person, through their work, can sustain their families and communities with dignity’
Key Points
If all trade were fair and benefited everyone equally, we wouldn’t need Fairtrade.
This unfortunately isn’t the case. The rules and practices of international trade are biased in favour of rich countries and powerful companies, often to the cost of poor producers and the environment. Many farmers and workers in developing countries struggle to provide for their families. Often the price they get paid for their crop does not cover the cost of production.
Fairtrade seeks to change this. It is not the solution to all poverty, but it can show one way that trade can work in favour of poor people and the environment.
When you see the FAIRTRADE Mark, it means that it has been independently certified to make sure producers are getting a better deal from what they sell. It means that:
The producer organisations have received a fair and stable price for their products
In addition to the basic price, farmers and workers have the opportunity to improve their lives through an additional premium. They can use this money any way they like to improve their own organisations, or invest in their community. Farmers and workers decided democratically what these projects should be.
Fairtrade standards aim to protect and improve the environment, and promote sustainable agricultural practices. With the extra income that farmers receive from Fairtrade, they can also invest in their own environmental projects, such as recycling, tree planting, clean water programmes. Some farmers are also using money from Fairtrade to convert to organic farming methods.
Small farmers gain a stronger position in world markets. By working together farmers can be stronger in the market. Fairtrade supports small farmers in building up their own organisations, and helping them to compete in a vicious market place.
With Fairtrade, we can feel a closer link with people at the other end of the supply chain, who grow the products we buy.

3. From
Main policies to comply with include Composite Product Policy

4. To 4500+ certified products

5. Recognition of the FAIRTRADE Mark 1999-2011
Awareness
Source: MORI/Globescan/TNS

7. Communities spend the Fairtrade Premium according to their priorities.
What makes Fairtrade Unique?
Point 1:
Producers receive an additional Fairtrade premium for every box of bananas, kilo of sugar, or cotton that they produce. This is paid to the producer organisation as a whole, who decide democratically with their members how it should be invested according to their priorities
Communities spend the Fairtrade Premium according to their priorities.
© Photo Simon Rawles – Banana farmers in the Dominican Republic have used their Premium funds for a variety of health initiatives.
© Fairtrade Fairtrade Impact Mapped

8. What makes Fairtrade Unique?
Point 2: Producers are joint owners of the Fairtrade system. Fairtrade producer organisations in Asia, Africa, and Latin America and the Caribbean are organised in to continental producer networks, who each have a place on the Board of Fairtrade International – the highest decision making body in the Fairtrade system.

9. What makes Fairtrade Unique?
Point 3: Fairtrade is more than a product certification, it is backed by a vibrant grassroots movement across the UK, and indeed the world, raising awareness of Fairtrade and the trade justice issues which lie beneath.

10. Fairtrade: Good for business.
Case study: Ben and Jerry’s started with one Fairtrade flavour in their range a few years ago. They’re now aiming to converting their entire range to Fairtrade by the end of 2013, making Fairtrade a core part of their business and approach to responsible sourcing.