1. © Fairtrade 2011 HFN AGM Fairtrade Communities Rachael Sweet Communities Campaigns Officer

2. © Fairtrade 2011

3. A closer link between shoppers and producers Fairtrade means: Farmers receive a fair and stable price for their products Producer groups receive a premium to invest in improving their communities and businesses Greater respect for the environment Small farmers have a stronger position in world markets

4. © Fairtrade 2011

5. Fairtrade Producer impact Standards Direct support to farmers & workers Alliances and networks Building markets Economic Environmental Empowerment Social How Fairtrade creates impact

6. © Fairtrade 2011 Social Economic Environmental Fairtrade uniquely delivers against all 3 areas of sustainability

7. © Fairtrade 2011 * Globescan 2015 The FAIRTRADE Mark is the most recognised and trusted

8. © Fairtrade 2011 Driven by a grassroots movement

9. © Fairtrade 2011 100,000+ campaigners 610+ Fairtrade towns 1000+ Fairtrade schools 7000+ Fairtrade churches

10. © Fairtrade 2011 Fairtrade Towns Targeting action Building relationships Challenging institutions Targeting consumers Areas of focus Procurement Business engagement Community awareness Resources Pledge certificates Engaging with specific campaigns Fairtrade Fortnight Procurement resources www.fairtrade.org.uk/towns

11. © Fairtrade 2011 Fairtrade in Schools Global citizenship Community engagement Critical thinking Understanding their consumer power Ways for schools to engage with Fairtrade FairAware FairActive FairAchiever Resources My Fairtrade Adventure Schools website www.fairtrade.org.uk/schoolawards

12. © Fairtrade 2011 Fairtrade Churches and Places of Worship Over 7,500 Fairtrade places of worship Commitment to poverty alleviation Good Samaritan – global neighbours Ways to engage with Fairtrade Become a Fairtrade place of worship Hold events Traidcraft stalls www.fairtrade.org.uk/faiths

13. © Fairtrade 2011 Fairtrade values in businesses Differentiation and creating value Appealing to shoppers Quality Knowledge of origin and supply chains Ways to engage with Fairtrade Workplaces of Worldchangers Collaborating with local Fairtrade Town group Holding events www.fairtrade.org.uk/for-business

14. © Fairtrade 2011

15. Upcoming events and campaigns Show Your Hand: Make Trade Fair Contact your MP now – further action in Sep/Oct South East Regional Supporter Conference 5 September The Abbey Community and Conference Centre, London National Supporter Conference 17 October, Waterloo Campus King’s College London We’ll be launching Fairtrade Fortnight 2016

16. © Fairtrade 2011 Any questions? Rachael Sweet 0207 440 8568 rachael.sweet@fairtrade.org.uk