1. #52 Chapter 23.1 and An Era of Social Change OBJECTIVE: Understand the social change that took place in the U.S. during the 1960s.

2. Section 1: Latinos and Native Americans Seek Equality
1960s Latino population grows from 3 million to 9 million.
Mexican-Americans largest group, mostly in Southwest and California.
Many Latinos encounter prejudice and discrimination in jobs.

3. The Farm Worker Movement:
Cesar Chavez: Non-violent, labor union leader, forms United Farm Workers Organizing Committee (UFWOC)
1965 Grape growers not recognize union, Chavez sets up grape boycott.
Chavez went on 3-week fast, lost 35 lbs.
1970, new contract signed between grape growers and the UFWOC.
Union workers guaranteed higher wages and benefits.

4. Native Americans Struggle for Equality:
Native American issues: unemployment, health, and assimilation.
Discontent led to the growth of the American Indian Movement (AIM).
Militant Native American rights organization.
1972 AIM march in D.C.; protest treaty violations, restoration of lands.

5. Section 3 Culture and Counterculture
Counterculture- white, middle-class youths reject traditional America.
Members were called hippies.
Hippies feel society and its materialism, technology, and war is meaningless.
Promote peace, love, and harmony.
Decline of Movement: mystique of 60’s wore off, drug abuse, mental breakdowns.

6. Cont…
Rock Music:
The Beatles most influential rock band, helped make rock mainstream.
1969 Woodstock Festival gathers many of most popular bands.
Over 400,000 attend.
Represents 60’s movement of peace and love.

7. Conservatives Attack the Counterculture:
Conservatives alarmed at violence on campuses, cities. Call it “revolutionary terrorism”

8. Ch.23.1 and 23.3 Q’s
1. How were Latinos treated by mainstream America? 2. Who was Cesar Chavez? What did he do to help Latinos? 3. What was A.I.M.? What did they advocate? 4. Why did the counterculture movement begin? Why did it end? 5. What was the Conservative’s reaction to the counterculture movement? Which President opposed the counterculture movement?