2. About the #iwill campaign
Background to the campaign:
You can find the detail about how the charity Step Up To Serve was created as a result of the consultation into a Decade of Youth Social Action here:

3. Ambition & Goals
Make social action a part of life for 10 – 20 year olds across the UK, moving from 40% to 60% of young people participating in meaningful social action by 2020 (1.5 million more people)
These are ambitious goals that will only be achieved by engaging leaders from across society to enable young people to take part.

4. #iwill campaign defines Youth Social Action as;
What is Youth Social Action?
#iwill campaign defines Youth Social Action as;
“Young people taking practical action in the service of others in order to create positive social change that is of benefit to the wider community as well as to the young person themselves.”
Campaigning/fundraising/volunteering

5. Quality youth social action creates a
Why Youth Social Action?
Quality youth social action creates a
DOUBLE-BENEFIT:
It makes a social impact & strengthens communities
&
It also develops character & skills in young people in the process
We explain more about the double benefit here:

6. Quality principles
You can read the full report into the principles here:

7. Pledging partners include: Association of Colleges
Youth Social Action and Study Programmes
Pledging partners include:
Association of Colleges
Sixth Form College Association
Ofsted
Department for Education
Around 30 individual colleges

8. Youth Social Action and Study Programmes
The Data on Social Action
CIPD - 67% of employers reported that entry level candidates who have voluntary experience demonstrate more employability skills including teamwork, communication and community understanding.
CBI & Pearson - 85% of employers said they prioritise character and attitude over academic results
Cabinet Office - “Young people who take part in youth social action initiatives develop some of the most critical skills for employment and adulthood in the process”
IPSOS Mori - Youth Social Action is associated with increased levels of mental health and wellbeing of young people

9. Youth Social Action and Study Programmes

10. Youth Social Action and Study Programmes
“New guidance on study programmes states that social action can be classed as a form of work experience.”

11. Youth Social Action and Study Programmes
What can this look like?
East Kent College - 3 Weeks of the year are progress weeks, social action projects
East Norfolk College - Matching students with volunteering projects via website - 100s at a time
Portsmouth College - Bespoke NCS in multiple Level 2 courses, such as HSC & Sport + E6 Curriculum
Northern Regional College - Online jobshop, sending notifications of social action linked to course

12. Richard Brooks
Employment Manager
Step Up To Serve e: