1. HOW WILL EDITORS MANAGE WRITERS
DANG THI KHANH LY
EDITOR/LEADER OF BUSINESS & NON-FICTION DEPT.
CELLPHONE:
HOMEPAGE: NHANAM.VN

2. Publishing Industry in Vietnam
In Vietnam, the publishing industry started in1954.
There are 2 types of publishers:
100% state-owned companies
Private companies
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3. Legalizing the co-operation between private company and 100% state owned companies
In 2004, The National Assembly of Vietnam approved Law on Publication. This legalized the co-operation between the state-owned and private publishing companies.
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4. Co-operated Publication
Private companies
Copyright contract
Translation
Editi
Print and distribute
100% state owned companies
Publishing license is issued (ISBN)
Co-operative Contract
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5. Relationship between writers and publishers before 2004
Before private companies entered the publishing market, all publishing activity was operated by the state-owned companies. This process had many adminitrative procedures as well as bureaucracy.
The writers depend completely on publishers.
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6. Relationship between writers and publishers after 2004
After private companies entered the publishing market, the writers were manipulated by both types of publishers.
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7. The competition between the publishers
After private companies entered the publishing market, the competition became more competitive, due to the following reasons:
companies have made their brands and core values.
some publishers were ineffective and reduced (only selling ISBN).
more and more newcomers.
domestic writers make a good profit.
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8. Most bestsellers are written by domestic writers
Some home-grown success writers include: Nguyen Nhat Anh (Tre publisher) selling 50, ,000 copies per title.
Furthermore, some phenomena such as: Dang Thuy Tram Diary (2005, over 500,000 copies), Coffee with Tony (2014, over 100,000 copies).
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9. Where are the good writers
There are 2 ways to hunt for the good writers:
To hunt for the good manuscripts (through the professional network, Internet, etc.)
To ask the most competent writer to write books.
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10. Hunting for the good manuscripts
To hunt for the good manuscripts, editors have to:
Expand their professional network.
Read the news, join communities/groups on social media.
Follow and keep up to date well-respected writers.
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11. How to assess the manuscripts
To assess the manuscript and to gauge the selling capability, we usually follow this criteria:
The reputation of the writers: do they have a big or diverse following?
Carefully reading the content: is it interesting, helpful and/or useful for most readers?
Defining the readership of the book: who would read this book? Do they fit into our company’s demographic?
Considering the criteria: is it suitable with our company’s criteria?
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12. To ask the good writers to write
Editors usually ask the most competent writers to write the books:
according to the writers ideas (writers and editors would discuss about these ideas too develop a book).
according to the publishers topic and subject.
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13. How will editors manage writers
In general, editors will work with writers to:
Complete the bulk of the content.
Ensure meeting of the deadline.
Suggest new topic/subject for the next project.
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14. Management of content
To manage the writers’ content, editors are required to:
Discuss drafts with writers (sometimes, writes have to write 2, even 3 drafts).
Update the manuscript and discuss with writers to revise/cut/add to the content.
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15. Deadline Management Editors will discuss setting deadlines for:
Fulfillment of the manuscript.
Publication date.
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16. Co-operation with writers for future project
It’s not easy to keep co-operating with writers, so editors have some tips to build partnerships with writers for future projects:
Discuss new topic.
Discuss with writers to develop their ideas into the new topic.
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17. How to manage writers effectively
It is essential that editors make and maintain a good relationships with writers.
Publishers have to gain a competitive advantage over the other companies.
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18. Making a good relationship with writers
To develop and sustain a good relationship with writers, editors have to:
have a wide knowledge of various scopes.
understand writers (ideas, private life).
update sales and reprint figures.
promote the books (support writers to promote books: organizing the events, talkshows, etc.)
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19. To gain a competitive advantage
To compete with others publishers, our publisher has to:
make a good brand (by publishing good books written by the well-known authors, etc.)
Maintain its prestige and good reputation.
hunt for and sponsor the young and unknown writers.
implement the effective PR & MRT plans.
increase the turnover (develop the bookstore chain...)
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20. Willing to do
Some issues we are not totally confident in addressing effectively:
Training writers to become better and more professional. (Till now, we have never organized any training course or program for writers.)
Maintaining the co-operation with the good writers. (The rivalry between publishers is more and more competitive, so writers are manipulated by the publishers after their book was published.)
Make the team of writers thicker. (We don’t know how to train and more writers, especially the unprofessional writers (doctor, expert) who don’t have time/don’t like writing.)
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21. Thank you for your kind attention!