1. Spicaholics
Taste of your homeland

2. Outline Value Proposition/What is Spicaholics Customer Segments
Channels
Customer relationships
Revenue Streams
Key resources
Key partners
Key activities
Cost structure
Expansion possibilities

3. What is Spicaholics?
Service to provide you with the ingredients you need to cook as you did in your home country
MVP: online shopping website to buy quality homeland spices
Feature: access spices unavailable in Spain
PAIN:
cannot find homeland spices in Madrid
Expensive to buy bulk in exclusive stores
GAIN:
easy & fast to buy online
buy in small quantities
PAIN-KILL: save time and money

4. How does it work Features: Spices differentiated per country
Chat window to ask questions
Give comments on products
Easy to use buy mechanism
See of product is in stock in Spain

5. Customer Segments Cheap Fast and available Wide range of choices
International Students
ExpatRIATEs
Cheap
Fast and available
Wide range of choices
Good quality

6. Market Statistics Price range Percentage 2-5 € 80% Target market share
Population (milllions)
Total Foreigners
% in Population
Outside EU
2011
Spain
5,6
12,3%
3,3
7,2% EU
33,3
6,6%
20,5
4,1%
2012
5,7
12,0%
3,2
6,9%
34,3
6,8%
20,7 1.
Price range
Percentage
2-5 €
80%
Survey results
Target market share
10%
Target student
7000 2.
International Students in Spain
72.488
5th in EU
2011
Estimated expat in Spain
60.000
Target market share
10%
Target expat
6000 3.
Diplomatic Missions in Spain
118 in Madrid
(Embassies and Consulates)
36 in Barcelona
11 Sevilla
9 Valencia
EU Population Statistics BP-EN j

7. Channels

8. Channels
Web and mobile
Website
Social networks
App
Physical
Branch

9. Customer Relationship
KEEP:
- loyalty program
- extend products
- newsletter updates
GET:
- social media
- e-brochures
GROW:
- referrals
- cross-sell

10. Cost Structure 968,000 € OPEX CAPEX Cost of sale: 732000
Logistics costs:
Transportation cost: 20000
Inventory carrying cost: 24000
Marketing & administrative cost: 20000
Wages:
Utilities: 2000
Tech costs: 5000
Other operating costs: 7000
Fixed Assets: Conditioners, servers, other tangible equipments :
968,000 €

12. Revenue Streams
Strategy: Provide our customers easy access to spices they missed
Make them happy with taste of homeland
Product range: 50g & 100g
Top 20 product at the start-up
Asset Sale & Advertising

13. Revenue Streams Price tactic: Volume priced
Stock
Long shelf life
Price range 0,70-5,0 €
Affordable to buy
Purpose: Gain through high demand

14. Revenue Streams Purpose: Gain through high demand Student / month 5 €
Student / month
5 €
Student / year
55 €
# Student
7.000
Sub Total: €
Expat / month
15 €
Expat / year
180 €
# Expat
6.000 €
Total: €
Purpose: Gain through high demand

15. Universities/ALUNI in Madrid
Key partners
Partners and Suppliers needed to make the business model work
Raw materials suppliers Logistics company
Universities/ALUNI in Madrid

16. Key activities Order management Logistic On-line marketing
Event management
Physical branch operation
Diversification of activities

17. Key resources Finance: Friends, Family and Fools (FFF), own savings.
Physical:
Human Resources: sales and logistics coordinators, website administrator,
delivery staff and advisor.

18. Expansion

19. Thank you for your attention
Spicaholics – Taste of your Homeland