1. Vision
People who seek inspiration and choice for the home, the garden and the pets think Plantorama first – also online.
Unwrapping the vision
People…
Plantorama is for everybody. We are nationwide with shops in all regions.
…who seek inspiration and choice…
In Plantorama we are popular for our choice which targets the individual consumer’s needs. We inspire and impress with our large seasonal selection, the employees’ enthusiasm and knowledge as well as the positive atmosphere.
…for the home, the garden and the pets…
Our range is the widest in Denmark on seasonal goods within plants, pet centre and garden accessories.
…think Plantorama first…
Plantorama is synonymous with thousands of plants for the home and the garden, a wide selection of pet articles as well as inspiration and choice for the consumers as we are strong in the store, in marketing and online.
… also online.
Our homepage is an experience with inspiration, instructions and range.

2. Mission Free admission!
We make shopping for the home, the garden and the pets
an experience for people.
WHO
The entire Danish population
Tourists in Denmark
WHAT
Our selection covers the seasonal needs within plants (in or out), pet centre and garden accessories.
Our selection targets the consumers’ needs.
We give inspiration both in the store and online..
Plantorama means free experiences for the whole family.
Plantorama is a posibilty when choosing destination for the Sunday outing etc.

3. Mission Free admission!
We make shopping for the home, the garden and the pets
an experience for people.
HOW
We inspire and impress with our wide seasonal selection and the enthusiasm and knowledge of our employees.
We have special exhibitions for Christmas as well as alternating themes which make it an experience to visit Plantorame all year round.
Our homepage is an experience and has been expanded to include inspiration, instructions and choices.
We make time for the customer’s enquiries.
We give value for money.
We have a customer database which forms the basis for sending reminders and tailored offers and mails. If you have bought an apple tree, it needs fertilizing, pruning and grafting. If you have cats, you can get a good quotation for cat litter. Cross out which birds you have in the garden, and see here how they should be fed in the winter and the summer – followed by a quotation for feed mixture. Invitation to events etc.

4. Values We are determined and have influence: We create joy:
Plantorama is a dynamic organization and in the day-to-day communication it is not far from the cashier to the head of the centre. “We take no time in starting” and often make swift decisions due to the delegated competence. All employees bring good ideas when it comes to developing the customer’s experience in the store, the workplace and the continued growth of the company.
We create joy:
Joy has a catching effect and gives the individual person reserves of energy. We love a positive mood in our everyday both in relation to customers and colleagues. This gives a good working environment and positive energy.

5. Values We are result-oriented: We are quality conscious:
We love competition and have the will to create results – both when it comes to the customer’s experience in the store, the daily job satisfaction, the financial bottom line and the company growth. We do our utmost to achieve the best results for both company, customers and colleagues.
We are quality conscious:
There has to be quality in all what we supply internally and externally. We focus our efforts on being good at what we do and contact a colleague or a supplier if we believe the task is better solved in cooperation with them.
We show respect:
We value both customers, colleagues, cooperation partners and the company and show loyalty, drive and responsibility in the day-to-day work. We know that cooperation at all levels in the organization is crucial for a good everyday life and the success of Plantorama